Campbell Brown, head of global news partnerships at Facebook, said publishers have "welcomed" the company's approach to including them in their political ads policy. Mark Thompson, CEO of The New York Times, called bullshit. Brown and Thompson were discussing the findings in the 2018 Reuters Institute Digital News Report during an event at Columbia Journalism... Continue reading at 'AdWeek'
[ AdWeek | 2018-06-15 00:00:00 UTC ]
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Experience on the buy side and sell side of media brought David Katz to where he is today, running ad solutions at Hearst's Core Audience, the programmatic ad buying division of the publishing giant. The senior director of ad solutions works with hundreds of salespeople, arming them with data... Continue reading at Advertising Age
[ Advertising Age | 2015-09-30 00:00:00 UTC ]
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The Interactive Advertising Bureau elevated its fight against ad blockers on Tuesday, with President-CEO Randall Rothenberg renewing what he called his "cri de coeur" against the practice and showcasing small publishers being hurt by the practice. The organization also said it was taking new... Continue reading at Advertising Age
[ Advertising Age | 2015-09-29 00:00:00 UTC ]
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One honoree on our annual Media Mavens list markets cord cutting to millennials while taking a paycheck from a cord company -- well, a satellite company, but you get the idea. Another uses the data in Walmart's vaults to run a media-buying platform that informs hundreds of other advertisers'... Continue reading at Advertising Age
[ Advertising Age | 2015-09-28 00:00:00 UTC ]
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The long-called-for migration of digital ads from using Adobe Flash to HTML5 is becoming a reality. It's a shift underscored by, among other developments, Amazon's switch to HTML5-only promos earlier this month, as well as The Washington Post last week committing to publishing its content on... Continue reading at AdWeek
[ AdWeek | 2015-09-28 00:00:00 UTC ]
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Just how much of a problem is ad fraud? If you're a regular reader of Ad Age, you know it's a big problem -- though just how big depends on lots of variables, including the specific digital agencies, ad-tech vendors and publishers a given marketer choses to work with. And if you read our recent... Continue reading at Advertising Age
[ Advertising Age | 2015-09-25 00:00:00 UTC ]
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Facebook has added 360-degree videos to its news feed, an immersive feature the Menlo Park-based social media platform said will capitalize on a growing number of video publishers using the format. And to pique the interest of users, The Walt Disney Co. (NYSE: DIS) and Lucasfilm have published... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-09-24 00:00:00 UTC ]
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Stars Wars was first to post a 360-degree video. Photo: Facebook Virtual reality is coming to Facebook news feeds. Today the company rolled out 360-degree videos brands and publishers can post to their pages. Desktop viewers just have to drag their mouse over a clip to change the angle, and... Continue reading at AdWeek
[ AdWeek | 2015-09-24 00:00:00 UTC ]
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Facebook videos are about to get more interactive. The social network announced Wednesday it now supports 360-degree videos. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-23 00:00:00 UTC ]
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#facebook videos
Publisher Chicken House is asking teenagers to upload videos onto YouTube about the books they would like to persuade other people to read to win the chance to be a judge on the 2016 Times/Chicken House Children’s Fiction Competition Entrants must be aged between 14 and 18 and can apply to take... Continue reading at The Bookseller
[ The Bookseller | 2015-09-22 00:00:00 UTC ]
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Mexico's publishing industry has great potential, but the lack of organized government is a persistent problem, argues Déborah Holtz of Trilce Ediciones. The post Mexico Needs a Government Policy to Promote Publishing, Reading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-21 00:00:00 UTC ]
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In January, Jack Griffin, the chief executive of Tribune Publishing Company, took his senior management team to visit The Los Angeles Times, the jewel in his company’s portfolio of newspapers. At a reception at the newspaper, an ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-21 00:00:00 UTC ]
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This most fundamental of principles is under attack – from over-zealous law making, online witch hunts, and a profit-driven media offensive on the BBCIn our troubled and insecure environment, Britain has accumulated laws which curtail freedom of expression – in the name of national security and... Continue reading at The Guardian
[ The Guardian | 2015-09-21 00:00:00 UTC ]
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When a brand uploads a new video to Facebook, 94 percent of views it generates in the following week happen on that video, says Visible Measures. The stat shows that while video is booming on Facebook, it’s still difficult for brands and publishers to get people to watch their entire library,... Continue reading at Digiday
[ Digiday | 2015-09-21 00:00:00 UTC ]
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Apple’s new iPhone tweak empowers users and marks an advertising watershedLast Wednesday Apple rolled out the latest version of its iOS operating system, and it came with a very nasty sting in the tail for newspapers, magazines and online publishers everywhere. A relatively small tweak means... Continue reading at The Guardian
[ The Guardian | 2015-09-20 00:00:00 UTC ]
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COLOGNE, Germany—Apple's support of ad-blocking in its iOS9 software has caused plenty of hand-wringing for U.S. publishers and ad-tech companies, and it appears they had good reason to worry. As of today, three of the Apple App Store's top paid apps in the U.S. are ad blockers, including the... Continue reading at AdWeek
[ AdWeek | 2015-09-18 00:00:00 UTC ]
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Michael Joseph has acquired two novels by heat magazine’s book reviews editor Isabelle Broom. Editor Kimberley Atkins bought UK and Commonwealth rights, including audio, from Hannah Ferguson at Hardman & Swainson. The first novel, My Map of You, will be published in 2016. The book is set... Continue reading at The Bookseller
[ The Bookseller | 2015-09-18 00:00:00 UTC ]
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Rights traffic, as expected in a small book market like Malaysia, typically flows one way, with English-to-Malay translations mostly found in the education and reference segments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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What to expect at this year's New York Comic Con, a four-day, one-million square feet pop culture bonanza. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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Kantar Media numbers show decline in magazine ads, increase in some digital. The post Ad Spending Skid Tacks on Another 3.9 Percent Dip in Q2 2015 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-09-17 00:00:00 UTC ]
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#magazine ads
Since being submitted on Friday, 'Halcyon' by Katie Khan has already collected offers from seven countries, and deals have been closed with Italian publisher, Newton Compton and Heyne in Germany. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-16 00:00:00 UTC ]
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#italian publisher