LinkedIn sat down with four marketing agency thought leaders – Lauren Goldstein (BabcockJenkins); Gina Michnowicz (Union + Webster); Thad Khalow (BusinessOnline); and Lee Odden (TopRank Marketing) – who engaged in a vibrant discussion of the key marketing trends to follow this year. The highlights of that discussion have been transcribed into this ebook, “The LinkedIn Advertising Agency Roundtable 2016.” Download the ebook now. Sponsor content by LinkedIn. The post Download: 5 lessons from the advertising agency roundtable appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-03-08 00:00:00 UTC ]
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Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily... Continue reading at Advertising Age
[ Advertising Age | 2014-01-01 00:00:00 UTC ]
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Magazines saw combined ad units for print and tablet products grow 6 percent in 2013, according to a joint study by Kantar Media and the MPA—The Association for Magazine Media. Measuring 69 publications that have both print and tablet products, the report found tablet unit sales up 16 percent... Continue reading at Folio Magazine
[ Folio Magazine | 2013-12-30 00:00:00 UTC ]
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Are we so sure that all this sponsored content is worth the trouble? Native advertising distribution firm Sharethrough compiled a ranking of the biggest brand-produced sponsored stories from 2013. And what perhaps sticks out the most is that none of these stories seems to have really taken off... Continue reading at AdWeek
[ AdWeek | 2013-12-23 00:00:00 UTC ]
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Concerns have been raised over the use of temporary workers at Random House's distribution... Continue reading at The Bookseller
[ The Bookseller | 2013-12-19 00:00:00 UTC ]
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NWay, the two-year-old gaming startup behind the Facebook game Chrono Blade, has raised a $5 million Series A round. Co-founder and CEO Taehoon Kim said TransLink Capital, which led the round, is well connected in Asia and that the action RPG has generated interest from Asian publishers. The... Continue reading at AllThingsD
[ AllThingsD | 2013-12-11 00:00:00 UTC ]
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Newspaper publishers are curious about native advertising and hopeful that the industry — not the government — will develop best practices for its use in the years to come. The Newspaper Association of America is among the man ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-12-06 00:00:00 UTC ]
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In the transparent marketplace it's what you do, not what you say, that makes the difference, and that's good for sustainabilityIn New York's Central Park recently, an old man was selling "Banksy paintings" for $60 apiece. His booth was right next to others selling everything from second-hand... Continue reading at The Guardian
[ The Guardian | 2013-12-04 00:00:00 UTC ]
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Online advertising is a tricky game, reliant on continued innovation from publishers and advertisers as they try to capture consumers' attention. The latest effort to move beyond traditional banners is so-called "native advertising" -- advertising that looks and feels like the content of a... Continue reading at Advertising Age
[ Advertising Age | 2013-11-27 00:00:00 UTC ]
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Booksellers need to be careful when they assign a book a genre – as Costco learned when it categorized the Bible as 'fiction.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-26 00:00:00 UTC ]
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Amazon-owned audiobook seller Audible has bought rights to 5,000 of AudioGO's titles.... Continue reading at The Bookseller
[ The Bookseller | 2013-11-25 00:00:00 UTC ]
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IBM is alleging that Twitter has infringed on its patents, including one that would seem to give the computing giant status as an inventor of online advertising.Revealed in a Twitter filing to the Securities and Exchange Commission this morning, IBM is claiming that Twitter has infringed on at... Continue reading at Advertising Age
[ Advertising Age | 2013-11-05 00:00:00 UTC ]
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Programmatic buying is exploding according to a recent IAB and Winterberry Group study. However, the study also shows that some hurdles are slowing adoption rates. Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-05 00:00:00 UTC ]
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Most startups will never see anything close to the amount of money Twitter plans on raising during its IPO this week (a reported $1.6 billion) and in fact, three out of four tech businesses fail. Entrepreneurs in training looking to create a successful company, then, might want to know what... Continue reading at Fast Company
[ Fast Company | 2013-11-04 00:00:00 UTC ]
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Sheryl Sandberg helped Facebook post some insane numbers: after their IPO debacle of May 2012, shares have gone up 140% in the past year, to about $50. As Miguel Helft writes for Fortune, that's partly due to the company's reorganization around mobile, which critics once bashed them for being... Continue reading at Fast Company
[ Fast Company | 2013-11-04 00:00:00 UTC ]
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As he looks out on spectacular palm tree-lined fairways bordered by crashing waves on any number of golf courses he regularly frequents in his beloved home state of Hawaii, Dennis Francis often thinks about how his favorite pastime is so much like th ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-29 00:00:00 UTC ]
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The World Book Night project is to be run by The Reading Agency (TRA), with WBN chief executive... Continue reading at The Bookseller
[ The Bookseller | 2013-10-29 00:00:00 UTC ]
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Could native advertising be hitting a wall? Marketers and publishers continue to fall all over themselves to create messaging that doesn’t look like advertising and that doesn’t annoy the reader. But the format is facing growing pains. “Agencies aren’t ready to turn on a dime and do this,” Rey... Continue reading at AdWeek
[ AdWeek | 2013-10-21 00:00:00 UTC ]
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The finalists for the 2013 National Book Award have been announced anI, for the first time, a free ebook series with samples of all the finalists' work is available for download. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-17 00:00:00 UTC ]
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The author of literary thriller The Killing Lessons, snapped up by Orion at auction on the eve of... Continue reading at The Bookseller
[ The Bookseller | 2013-10-11 00:00:00 UTC ]
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From India to China, Brazil to Finland, find out what the publishing industry is talking about in our Friday Show Daily from the Frankfurt Book Fair 2013. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-11 00:00:00 UTC ]
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