In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at 'Digiday'
[ Digiday | 2022-10-17 04:01:00 UTC ]
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Digital media means user experience often is compromised for aggressive monetization tactics. We took a temperature check to find the biggest issues. The post Top publishing execs say interstitial ads are the worst user experience trade-off appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-08-02 00:00:00 UTC ]
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This week, our top stories examined Amazon’s video platform and Facebook’s tool that will give publishers more Instant Articles performance data. The post Best of the week: Amazon makes push for video publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-21 00:00:00 UTC ]
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Digiday Media is excited to welcome its first senior vice president of sales and client engagement. Drew Schutte, the former chief revenue officer of Condé Nast Digital, and publisher of Wired, The New Yorker and Details, is joining Digiday Media to drive sales and client engagement for the... Continue reading at Digiday
[ Digiday | 2017-07-10 00:00:00 UTC ]
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Apple is said to be making it easier for publishers to place ads in its News app and even solicit micropayments, raising concerns about user experience. Today Apple’s News app is relatively uncluttered by ads. Actually there are very few ads anywhere. Part of the reason for that is that... Continue reading at Fast Company
[ Fast Company | 2017-07-07 00:00:00 UTC ]
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Facebook Wednesday introduced an ad format for its Facebook Audience Network mobile ad network designed specifically for game publishers. The social network said in a blog post that McKinsey projects ad spending by the gaming sector to reach $6.9 billion by 2019, adding that research from game... Continue reading at AdWeek
[ AdWeek | 2017-06-28 00:00:00 UTC ]
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MediaRadar is a cloud-based intelligence platform which uses data science to give ad sales advice on millions of brands. The company published a trend report on Tuesday, Vertical Video Market Snapshot: Q1 2017, which analyzed the use of vertical video advertising by media properties in the first... Continue reading at AdWeek
[ AdWeek | 2017-06-21 00:00:00 UTC ]
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Instagram Wednesday introduced a clearer way for users to determine when posts by influencers or publishers are the results of commercial relationships with the businesses they are posting about. The Facebook-owned photo- and video-sharing network said in a blog post that users will begin seeing... Continue reading at AdWeek
[ AdWeek | 2017-06-14 00:00:00 UTC ]
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At the Digiday Video Anywhere Summit, video publishers assess the challenges and opportunities in video. The post Digiday Research: YouTube and Facebook are where the action is in video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-12 00:00:00 UTC ]
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Facebook began testing ads in the related articles section of its Instant Articles in late March, and the results for publishers in the test group promoted the social network to expand the test to all publishers Thursday. Facebook introduced Instant Articles in May 2015 as a way to enable... Continue reading at AdWeek
[ AdWeek | 2017-06-08 00:00:00 UTC ]
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Although the trade show, which wrapped this past weekend, was well attended by religion publishers, many left the event questioning its value. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-07 00:00:00 UTC ]
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There's money to be made with Facebook's mid-roll video ads -- if you have scale. The post ‘It’s going to be a slow burn’: Publishers are starting to see money from Facebook’s mid-roll ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-05 00:00:00 UTC ]
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Facebook is opening up its data for streaming video publishers to target video ads on their sites and in their apps.A&E Networks, ESPN, Hearst Television and Scripps Networks Interactive are testing an automated system that lets marketers find their intended audience using Facebook data such... Continue reading at Advertising Age
[ Advertising Age | 2017-05-23 00:00:00 UTC ]
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In its bid to make the mobile web faster--and more profitable--Google is adding more capabilities to its accelerated mobile pages to help publishers make more money and users waste less battery power. At its annual I/O developer conference this week, Google unveiled several updates for its AMP... Continue reading at AdWeek
[ AdWeek | 2017-05-20 00:00:00 UTC ]
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French publisher cooperative La Place has plans to stay ahead of digital market changes and attain the necessary scale and data to compete with the duopoly. The post Inside French publisher programmatic cooperative La Place’s growth ambitions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-18 00:00:00 UTC ]
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Adverts contain a list of ten things to look out for when deciding whether a story is genuine. Continue reading at BBC World
[ BBC World | 2017-05-08 00:00:00 UTC ]
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One theme of this year's NewFronts: publishers pitching themselves as the "brand-safe" alternatives to YouTube and Facebook. The post NewFronts publishers see an opening with recent YouTube, Facebook ad crises appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-01 00:00:00 UTC ]
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While publishers sour on Facebook, they're optimistic about the traffic and subscription growth they're seeing from Apple News. The post In the duopoly’s shadow, Apple News is finding favor with some publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-19 00:00:00 UTC ]
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Publishers' love-hate relationship with Facebook continues. The post Best of the week: Facebook’s Instant Articles are falling out of favor with publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-14 00:00:00 UTC ]
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We asked publishers at yesterday's Digiday Publishing Summit for a window into their native strategies. Here's what we learned in five charts. Sponsored content by Nativo. The post Infographic: Most publishers are choosing to sell their native ads through sponsorships appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-31 00:00:00 UTC ]
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Can self-publishing find traction in scholarly publishing as it has parts of general publishing? A recent panel at London Book Fair took up the question. The self-publishing platform Lulu has rolled out a service called Glasstree for scholarly authors. ‘Publishing Perspectives’ contributor... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-30 00:00:00 UTC ]
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