Death of magazines 'overplayed' as titles bid to fight Facebook effect

Despite a torrid year, leading media agency says UK consumer magazine market has been ‘seriously undervalued’ by marketersThe death of magazines has been overplayed, according to a leading media agency, despite a torrid year that has featured the British title Glamour ending its monthly print run and Rolling Stone appealing for a deep-pocketed buyer. There has been a precipitous slump in advertising in UK magazines this year with, an 11% fall representing the biggest since the advertising recession of 2009. In addition, in 2017 almost 1 million British consumers stopped buying print magazines or gave up their subscription. Related: Vice magazine founders apologise over 'boys' club' culture Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2017-12-25 00:00:00 UTC ]

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Publishing Milo Yiannopoulos’ book is wrong. My magazine is fighting back | Adam Morgan

Simon & Schuster has given the Breitbart writer a $250,000 deal – so I decided the Chicago Review of Books would not cover any of its authors in 2017Last week, the literary world gasped when one of the largest publishers in the United States, Simon & Schuster, rewarded America’s most... Continue reading at The Guardian

[ The Guardian | 2017-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #largest publishers #milo yiannopoulos #lgbtq community


Facebook Is Enlisting American Users in the Fight Against Fake News

Facebook's going to need all the help it can get to combat fake news.  With that in mind, the company is enlisting users to fight the good fight, revealing a five-part plan to cleanse its platform of faux publishers that make money off click-bait headlines that contain blatant untruths. The... Continue reading at AdWeek

[ AdWeek | 2016-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news organizations #product management #months ahead


Northern indies fight Brexit effect

A consortium of British indie publishers visiting Frankfurt for the first time are in an “awkward” position as a result of the UK’s vote to leave the EU, but will be using the fair to forge closer ties with publishers on the continent. Continue reading at The Bookseller

[ The Bookseller | 2016-10-19 00:00:00 UTC ]
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Beware of page latency: The side effects to header bidding

Publishers have latched onto header bidding as a new means of raising digital ad yields, but like any hyped area of digital media, the down sides can take longer to air. Header bidding is making publishers good money in the short term, but the benefits for the long term are more opaque. Here are... Continue reading at Digiday

[ Digiday | 2016-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #header bidding #short term #long term


Facebook Seizes Header Bidding to Challenge Google in Programmatic Ad Sales

A digital advertising battle royale is taking shape, as Facebook appears to be moving forward with plans to compete against Google for programmatic ad dollars that have historically been dominated by the search giant.Facebook has a simple strategy: bring advertiser demand from the Facebook... Continue reading at Advertising Age

[ Advertising Age | 2016-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #taking shape #moving forward #search giant #ad inventory #index exchange #audience network


Facebook’s now the leader in the fight against ad blocking

Let publishers take the polite or guilt-trip approach to ad blockers. Facebook is coming down hard, saying it's going to force ad blockers to see ad messages, like it or not. It could be a rallying cry for publishers but will also likely escalate the arms race with tech companies, observers... Continue reading at Digiday

[ Digiday | 2016-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook #ad blocking #ad blockers #rallying cry #arms race #tech companies


Brands Can Now Produce Native Ads on Facebook More Effectively

Branded content and product placement are now A-OK with Facebook if marketers with verified pages on the platform follow the rules. The social media giant today began offering tags that companies can use to mark their videos and other content as branded content, though they are not allowed to... Continue reading at AdWeek

[ AdWeek | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing efforts #social site #video game #video hub #pay publishers #menlo park


New York magazine gets serious about video, especially on Facebook

Feeling the Facebook rush, New York Media is investing more toward video production in 2016, starting with hiring Business Insider and TV vet Matt Johnston as its first executive producer of video. The publisher will focus on creating news-driven video -- instead of recurring series -- for... Continue reading at Digiday

[ Digiday | 2016-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video production #facebook appeared #york magazine #york media #executive producer #social platforms #top priority


Facebook apologises for blocking Viz magazine's page

Satirical comic insists ‘we’re not going to tone anything down’ after social network removes its page ‘in error’Facebook has apologised for blocking Viz magazine’s brand page in “error”.The frequently foul-mouthed comic, a parody of titles such as The Beano and Dandy, took to Twitter on Monday... Continue reading at The Guardian

[ The Guardian | 2016-02-17 00:00:00 UTC ]
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Viz magazine blocked from Facebook

Profane parody of tabloids and comics tweeted that Facebook had hidden its Facebook page and threatened it with deletion The frequently foul-mouthed comic Viz has had its brand page blocked by Facebook.The almost 40-year-old Viz, a parody of titles like Beano but with frequently risque language... Continue reading at The Guardian

[ The Guardian | 2016-02-16 00:00:00 UTC ]
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Bidding Frenzy Erupts for Princeton U Press Backlist Title

Princeton University Press is breaking foreign sales records with its 2013 book 'The Great Escape,' after author Angus Deaton was named a Nobel Prize winner in economics last month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-02 00:00:00 UTC ]
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The Birth, Death, Rebirth of India’s Hans Hindi Literary Magazine

Hans is the top literary magazine in the Hindi language, one that has had many setbacks but persists in confronting the most pressing issues in Indian life. The post The Birth, Death, Rebirth of India’s Hans Hindi Literary Magazine appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pressing issues


Facebook ramps up video piracy fighting technology

Think of video piracy, and talk of BitTorrent probably isn’t far away. While torrented movies and TV shows account for a large proportion of pirated material, it is far from being the end of the story. Even sites as seemingly innocuous as Facebook can be part of the problem. The social network... Continue reading at Betanews

[ Betanews | 2015-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #large proportion #video publishers


Facebook, Email Most Effective for Crowdfunding Books on Inkshares

Crowdfunding publishing platform Inkshares reveals data about where its readers come from, with Facebook and email marketing leading the way. The post Facebook, Email Most Effective for Crowdfunding Books on Inkshares appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook


Fewer print magazines, digital-only titles launched in first half of 2015

In the first half of 2015, 52 print magazines launched and 21 shut down, and—in a demonstration of the volatility of print media and the willingness of publishers to throw titles against the... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2015-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print media


Facebook–Times Partnership Affirmed by Magazine Editor Jake Silverstein

The New York Times has kept mum about a March 23 report in its pages that suggested that the Times, among other news organizations, was in talks with Facebook about hosting some of its journalism on the social media platform.   "The Tim ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-14 00:00:00 UTC ]
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Turkey blocks Facebook, YouTube and Twitter; Zuckerberg caves in, Google fights back

Today Turkey blocked access to a number of websites including YouTube and Twitter. The ban came after the sites published images of a prosecutor being taken hostage at a court in Istanbul earlier in the week. Google has vowed to getting things back up and running, but it's not the same story for... Continue reading at Betanews

[ Betanews | 2015-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #court ruling


Martin Sorrell: Magazines, Newspapers Deserve More Credit for Effectiveness

Music to the ears of people who buy and sell print ads: Martin Sorrell, the chief executive officer at WPP, says newspapers and magazines might not be getting the credit they deserve.According to a report in the Times of London, Mr. Sorrell told an audience this week at a Broadcasting Press... Continue reading at Advertising Age

[ Advertising Age | 2015-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional media #martin sorrell #digital content #advertising budgets


What Does Facebook’s New Tool for Fighting Fake News Mean for Real Publishers?

Facebook announced yet another tweak to the algorithm that governs its users’ News Feeds yesterday. The social network has introduced a new tool that allows users to flag a post as “a false news story.” The move follows ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-01-22 00:00:00 UTC ]
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Thai magazine editor arrested over his Facebook comments

A Thai magazine editor has been arrested for posting comments critical of the military on his Facebook page, reports Human Rights Watch (HRW).Thanapol Eawsakul, the editor of Fah Diew Khan (Same Sky) magazine, was detained on Saturday (5 July) and is expected to remain police custody for another... Continue reading at The Guardian

[ The Guardian | 2014-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook comments #sky magazine