Despite a torrid year, leading media agency says UK consumer magazine market has been ‘seriously undervalued’ by marketersThe death of magazines has been overplayed, according to a leading media agency, despite a torrid year that has featured the British title Glamour ending its monthly print run and Rolling Stone appealing for a deep-pocketed buyer. There has been a precipitous slump in advertising in UK magazines this year with, an 11% fall representing the biggest since the advertising recession of 2009. In addition, in 2017 almost 1 million British consumers stopped buying print magazines or gave up their subscription. Related: Vice magazine founders apologise over 'boys' club' culture Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2017-12-25 00:00:00 UTC ]