KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element. Titled "Forever Crispy," the new spot shows a... Continue reading at 'AdWeek'
[ AdWeek | 2023-11-07 07:00:00 UTC ]
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Five guest judges have been selected to help decide the winner of the Swansea University Dylan Thomas Prize as the award celebrates its 15th anniversary. Continue reading at The Bookseller
[ The Bookseller | 2019-12-23 14:22:44 UTC ]
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Indie publisher Knights Of is celebrating after its festive inclusive books ad campaign hit 100,000 views. Continue reading at The Bookseller
[ The Bookseller | 2019-12-16 03:23:22 UTC ]
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A back-end upgrade of its systems has seen Manchester University Press nominated for a UX award in esteemed company—its c.e.o. explains the logic behind it. Continue reading at The Bookseller
[ The Bookseller | 2019-11-28 01:42:18 UTC ]
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While banner ads are past their prime, we wouldn’t be in this golden age of digital content marketing without them. Continue reading at Advertising Age
[ Advertising Age | 2019-11-25 15:00:00 UTC ]
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The boom in "smart non-fiction" has been a boon to university presses, with several publishers investing in new or ramped-up trade crossover lists. Continue reading at The Bookseller
[ The Bookseller | 2019-11-21 12:05:56 UTC ]
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John Lewis' Christmas advert has come under fire as author and former bookseller Jen Campbell highlighted the similarities between the advert and her children’s book Franklin’s Flying Bookshop (Thames & Hudson). Continue reading at The Bookseller
[ The Bookseller | 2019-11-18 10:24:18 UTC ]
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Nestl?, the consumer-packaged-goods parent of such brands as Gerber, Poland Spring and Haagen-Dazs, recently unveiled its Global Digital Media Center of Competencies (DCoC), which brings together all of its agencies to deliver greater transparency in its media investments. It makes sense,... Continue reading at AdWeek
[ AdWeek | 2019-11-13 11:00:00 UTC ]
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The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek
[ AdWeek | 2019-11-11 16:49:21 UTC ]
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Decision to shut UWA Publishing, which published works by multiple Miles Franklin winners, came ‘out of the blue’The University of Western Australia’s surprise decision to shut down its publishing house has prompted outrage and protest from the Australian literary community.The fate of the... Continue reading at The Guardian
[ The Guardian | 2019-11-08 02:50:40 UTC ]
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He wanted students to help end the practice, but instead they were entangled in it, Alan Taylor writes. Continue reading at The Washington Post
[ The Washington Post | 2019-11-01 12:41:31 UTC ]
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LOOK, IT MUST be said: Margaret Atwood’s The Testaments is a deeply strange text. A page-turning potboiler set 15 years after the events of the first novel and published over three decades later, and co-winner this week of the 2019 Booker Prize, it tells a story only barely connected to the... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2019-10-19 15:00:57 UTC ]
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Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age
[ Advertising Age | 2019-10-18 21:39:48 UTC ]
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Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age
[ Advertising Age | 2019-10-17 21:42:28 UTC ]
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Occupying a unique place in the publishing ecosystem, many university presses are achieving crossover hits. But balancing that with their bread and butter can be a challenge. Continue reading at The Bookseller
[ The Bookseller | 2019-10-17 19:31:14 UTC ]
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In “The Body,” the author explains — in his lucid, amusing style — what we’re made of. Continue reading at The Washington Post
[ The Washington Post | 2019-10-16 23:38:13 UTC ]
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Of the 135 publishers surveyed by Digiday in a wide-ranging research survey this Fall, more than 50% of publishers reported that direct-sold advertising was a large or very large source of revenue for them. The post Digiday Research: Digital publishers still see growth in direct-sold display ads... Continue reading at Digiday
[ Digiday | 2019-10-16 04:01:21 UTC ]
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The Association of University Presses has issued a statement condemning an incident of book burning that took place last week at Georgia Southern University in Statesboro. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-16 04:00:00 UTC ]
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Visiting Times Square at night can be a pretty overwhelming experience, in part because of the visual chaos of so many massive digital ads vying for your attention. But would it be even more overwhelming if all the ads came together to tell one immersive story? The producers of Broadway's Harry... Continue reading at AdWeek
[ AdWeek | 2019-10-10 20:54:51 UTC ]
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Harvard University Press and HarperCollins India have launched a new collaboration in South Asia today. Continue reading at The Bookseller
[ The Bookseller | 2019-10-10 05:45:01 UTC ]
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Princeton University Press has acquired the list of UK-based natural history publisher Wild Nature Press. Continue reading at The Bookseller
[ The Bookseller | 2019-10-07 21:52:23 UTC ]
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