KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element. Titled "Forever Crispy," the new spot shows a... Continue reading at 'AdWeek'
[ AdWeek | 2023-11-07 07:00:00 UTC ]
News tagged with:
#science fiction
Several federal government departments — including the Canada Border Services Agency, the Correctional Service of Canada and the RCMP — have restricted who can see their job ads on Facebook by age, which could violate Canadian human rights law. ... Continue reading at CBC
[ CBC | 2019-05-29 08:00:00 UTC ]
More news stories like this |
Samson Bonkeabantu Brown says he was honored to star in ad‘My father encouraged me to live authentically as my best self’A transgender man learning to shave is featured in a new ad by the razor company Gillette. The ad, posted to Gillette’s Facebook page, features Toronto-based artist Samson... Continue reading at The Guardian
[ The Guardian | 2019-05-28 21:33:38 UTC ]
More news stories like this |
Google is moving to a simpler online advertising model called “unified auctions,” but its adoption will be anything but simple for the publishers who rely on the internet giant’s technology to manage their ad inventory. In the coming months, Google is aiming to level the playing field for... Continue reading at Advertising Age
[ Advertising Age | 2019-05-28 07:00:00 UTC ]
More news stories like this | All news stories tagged with:
#good read
#digital advertising
#makes sense
#made sense
The National Rifle Association’s escalating legal feud with its longtime public-relations agency has taken a bizarre turn, with the gun lobby claiming that the PR firm stole a confidential PowerPoint presentation detailing its courtroom strategy. The new controversy centers on an April 29... Continue reading at Advertising Age
[ Advertising Age | 2019-05-24 23:29:03 UTC ]
More news stories like this | All news stories tagged with:
#$40 million
#immediately respond
The younger Hernandez brother adds two installments to the groundbreaking Love and Rockets series in 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-24 04:00:00 UTC ]
More news stories like this |
You’d think ABC’s live re-staging of “All in the Family” and “The Jeffersons” seemed to have offered marketers a rare opportunity to dust off some long-forgotten creative from the leisure-suit era, but as it turns out, most of the brands that advertised in Wednesday night’s retro showcase didn’t... Continue reading at Advertising Age
[ Advertising Age | 2019-05-24 00:12:30 UTC ]
More news stories like this |
Party is comfortably biggest spender on online election ads, as other parties hold backChange UK has run a last-minute Facebook advertising campaign to try to shore up its support amid dismal poll ratings for the European elections, but most other parties have mostly avoided large spending on... Continue reading at The Guardian
[ The Guardian | 2019-05-23 05:00:40 UTC ]
More news stories like this | All news stories tagged with:
#online campaigning
The new ad units, which are both video and interactive, require a minimum spend of $20,000. The post Conde Nast launches new ad program for performance marketers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-23 04:01:28 UTC ]
More news stories like this | All news stories tagged with:
#ad units
It is now a year since GDPR (General Data Protection Regulation) rules came into effect in Europe, and on this anniversary, Microsoft is starting a conversation about bringing similar privacy regulation to the US. The company praises the privacy framework and says that it has improved how... Continue reading at Betanews
[ Betanews | 2019-05-22 13:22:30 UTC ]
More news stories like this | All news stories tagged with:
#follow suit
#privacy laws
#personal data
Roku is releasing a new measurement tool Wednesday intended to show advertisers how many more people they could reach by shifting budgets from TV to over-the-top, or streaming internet TV. “We’re working with partners, helping them understand and quantify how much viewing is moving from linear... Continue reading at Advertising Age
[ Advertising Age | 2019-05-22 13:00:00 UTC ]
More news stories like this | All news stories tagged with:
#capture audiences
#convince advertisers
#similar results
Ad revenue from YouTube, Facebook, Snapchat and Twitter is helping publishers build more sustainable video business models -- though scale still matters. The post Platform ad revenue opportunities are growing for publishers, but scale still matters appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-22 04:01:36 UTC ]
More news stories like this | All news stories tagged with:
#ad revenue
Leeds Beckett University has started to publish children’s books, with author Sita Brahmachari signed up to mentor one of the first authors. Continue reading at The Bookseller
[ The Bookseller | 2019-05-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publish children
Xandr's video ad marketplace includes inventory from WarnerMedia properties as well as outside publishers, such as Vice and Hearst. The post With video ad marketplace Community, AT&T’s Xandr expands inventory appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-15 00:00:00 UTC ]
More news stories like this |
Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
More news stories like this | All news stories tagged with:
#online search
#promotional formats
#giving advertisers
#facebook issues
#google unveils
Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
More news stories like this | All news stories tagged with:
#online search
#promotional formats
#giving advertisers
#facebook issues
#google unveils
Meredith Corp. execs touted what they saw as encouraging signs for both print and digital advertising as well as a significant uptick in consumer-driven revenue on an earnings call Friday reporting the company's performance in the third quarter of 2019 (Meredith's fiscal years start in July... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-14 16:48:23 UTC ]
More news stories like this | All news stories tagged with:
#60% stake
#sports illustrated
#cost savings
#pushed back
Katie Hope will join Princeton University Press (PUP) as marketing director this summer. Continue reading at The Bookseller
[ The Bookseller | 2019-04-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#marketing director
Robert A. Chrencik resigned Friday as president and CEO of the University of Maryland Medical System, his long tenure at the hospital network ending amid the controversy surrounding accusations of self-dealing and no-bid contracting. “Today the Board of Directors and I received and accepted Mr.... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-04-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#long tenure
Taking the stage Friday at the Tribeca Film Festival, Procter & Gamble Chief Brand Officer Marc Pritchard relayed his well-tuned message that the company wants to reinvent advertising. He introduced the CPG company’s latest project on a step towards that goal—two short, introductory... Continue reading at Advertising Age
[ Advertising Age | 2019-04-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#social channels
#cannes lions
#world premiere
#young woman
DC Universe is acting on its promise to deliver DC's full comic book library -- more or less. As of now, subscribers to the service have access to 21,000 issues stretching over 80 years, so long as a given issue was released at least one year before... Continue reading at Engadget
[ Engadget | 2019-04-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#dc universe