KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element. Titled "Forever Crispy," the new spot shows a... Continue reading at 'AdWeek'
[ AdWeek | 2023-11-07 07:00:00 UTC ]
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Good morning. Unless you’re one of the lucky folks who are reading this from Mammoth, it’s a good weekend to stay home and do some cooking, maybe curl up with a blanket — yes, this is cold for us — and a stack of cookbooks. We can help with that last part, as we have a story about the couple who... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-23 00:00:00 UTC ]
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Ben Oliver, the debut author of YA trilogy The Loop, has signed a publishing deal with Chicken House and a TV development deal with Lime Pictures. Continue reading at The Bookseller
[ The Bookseller | 2019-02-19 00:00:00 UTC ]
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Scoot over “Deadly Class” and “Black Lightning,” and make room in the crowded superhero arena for two new avenging TV series: Netflix’s “The Umbrella Academy” and “Doom Patrol” from DC Universe, a fledgling streaming service devoted to the comic book franchise. Both superhero dramas premiere... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-15 00:00:00 UTC ]
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Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of the initiative.The social media giant is... Continue reading at Advertising Age
[ Advertising Age | 2019-02-15 00:00:00 UTC ]
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UK government backs investigation into dominance of Facebook and GoogleFacebook and Google could be forced to open up their businesses and share details of how their advertising model works, after the government backed an investigation into concerns that their dominance of the online advertising... Continue reading at The Guardian
[ The Guardian | 2019-02-13 00:00:00 UTC ]
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Earlier today, measurement provider DoubleVerify announced it has uncovered a new bot network that perpetrates fraud by circumventing ads.txt protections, an IAB-sanctioned protocol aimed at reducing domain spoofing that was unveiled two years ago. The botnet carries out a sophisticated, unique... Continue reading at AdWeek
[ AdWeek | 2019-02-08 00:00:00 UTC ]
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Ebury has commissioned a "Debretts style guide" for internet manners, with US rights sold in a three-publisher auction last month. Continue reading at The Bookseller
[ The Bookseller | 2019-02-02 00:00:00 UTC ]
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Female writers and first-time authors dominate the longlist for the 2019 Swansea University International Dylan Thomas Prize, worth £30,000. Continue reading at The Bookseller
[ The Bookseller | 2019-02-01 00:00:00 UTC ]
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Louise Adler and four board members resign as university decides to change directionMelbourne University Publishing’s CEO and members of its board of directors have resigned in protest against the university’s proposed new strategy for the publishing house that, according to one former board... Continue reading at The Guardian
[ The Guardian | 2019-01-30 00:00:00 UTC ]
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DC Universe only has so many original shows to go around, and that means you'll need something else to do if you're going to justify that subscription. Thankfully, more is on the way. The service has unveiled the first major expansion of its comic... Continue reading at Engadget
[ Engadget | 2019-01-30 00:00:00 UTC ]
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A four-year, $1,205,000 grant from the Andrew W. Mellon Foundation will support continued development and expansion of a program designed to diversify academic publishing, and will directly affect six presses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-23 00:00:00 UTC ]
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Political ads featuring California Gov. Gavin Newsom are popping up on Facebook in Ohio, Florida and other swing states in the 2020 presidential election, stirring speculation about whether the Democrat is testing the waters for a potential White House run. Newsom, who was sworn into office less... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-20 00:00:00 UTC ]
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ABA executive director Oren Teicher said sales at independent bookstores rose 5% in 2018 over 2017, helped by the addition of 95 new stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-17 00:00:00 UTC ]
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Prepare for some cuteness overload. BETC Paris has created an ad star who takes the adorable meter to 11 in a lovely new spot for Disneyland Paris. The setup is both simple and charming: a duckling stumbles across a Donald Duck comic book and becomes infatuated with the Disney icon, even... Continue reading at AdWeek
[ AdWeek | 2019-01-08 00:00:00 UTC ]
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Haematologist Eileen Merriman describes herself as a doctor by day, and a writer by night â so she knows about the lack of sleep described in this story. Her young adult fiction novel Invisibly Breathing will be published in March this year. This story, The Singularity of Sleep was named... Continue reading at Stuff
[ Stuff | 2019-01-05 00:00:00 UTC ]
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No combination of settings can stop location data being used by advertisers, says reportFacebook targets users with location-based adverts even if they block the company from accessing GPS on their phones, turn off location history in the app, hide their work location on their profile and never... Continue reading at The Guardian
[ The Guardian | 2018-12-19 00:00:00 UTC ]
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#investigation finds
Following on from the success of the Roald Dahl Dictionary, Oxford University Press will publish two more books about Dahl’s words in 2019. Continue reading at The Bookseller
[ The Bookseller | 2018-12-18 00:00:00 UTC ]
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The demise of Mic has become a cautionary tale for media that relied too heavily on Facebook and tried to be everything to everyone. The post Ad buyers: Don’t blame us for the death of the publishing middle class appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-06 00:00:00 UTC ]
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Grand Central Publishing will absorb its Life & Style imprint into the flagship GCP list at the end of 2018. The reorganization will result in a few job cuts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-06 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayTribune Media Co. reportedly has a... Continue reading at Advertising Age
[ Advertising Age | 2018-12-03 00:00:00 UTC ]
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