KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element. Titled "Forever Crispy," the new spot shows a... Continue reading at 'AdWeek'
[ AdWeek | 2023-11-07 07:00:00 UTC ]
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Ad tech on the open web has become a disjointed chain of systems that is so fragmented that it prevents any single player from innovating at scale. The walled gardens of Google, Facebook and Amazon have left the rest of the ad-tech ecosystem behind. Take publishers, for example. The industry has... Continue reading at AdWeek
[ AdWeek | 2019-04-17 00:00:00 UTC ]
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#walled gardens
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Welcome to the latest edition of Ad Age Publisher's Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. All Peckered out: Supermarket tabloid the National Enquirer, as you’ve probably... Continue reading at Advertising Age
[ Advertising Age | 2019-04-12 00:00:00 UTC ]
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#reader engagement
#rising stars
Cambridge University Press has entered into a three-year transformative agreement with the University of California (UC), in what is said to be UC's first such partnership with a major publisher. Continue reading at The Bookseller
[ The Bookseller | 2019-04-12 00:00:00 UTC ]
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#major publisher
The Independent Book Publishers Association lived up to its motto of “helping each other achieve and succeed” during this year’s IBPA University. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-12 00:00:00 UTC ]
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#ibpa university
As is very often the case with great ideas, it was first inspired among the bookshelves. Browsing Barnes & Noble one day in the Spring of 2016, Erin Bried—an industry vet whose lengthy Condé Nast career had come to a layoff-induced end just months earlier—was disappointed by the retailer's... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-10 00:00:00 UTC ]
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#cash cow
#underprivileged neighborhoods
There is always something magical to uncover in the world of Harry Potter, which is the ultimate premise behind “The Making of Harry Potter” on the Warner Bros. studio tour near London, an experience that continues to reveal new secrets from the film franchise. The tour’s latest — and largest —... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-10 00:00:00 UTC ]
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#warner bros
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Franciscan priest Richard Rohr breaks the top five in religion nonfiction with his reflections on the nature of God in ‘The Universal Christ,’ while the trade paperback edition of Francine Rivers’ ‘The Masterpiece’ is #1 for its second consecutive month in fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-10 00:00:00 UTC ]
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#consecutive month
#religion nonfiction
The Independent Book Publishers Association held its annual IBPA University this year April 5-6 in Chicago, where 325 attendees mixed and mingled and talked shop about indie publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-08 00:00:00 UTC ]
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#indie publishing
Tennessee coach Rick Barnes has emerged as the latest front-runner in UCLA’s circuitous men’s basketball coaching search, providing a veteran candidate who has enjoyed a recent revival of a career spanning more than three decades. Barnes has interviewed with school officials, according to a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-08 00:00:00 UTC ]
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#career spanning
Despite researchers’ efforts to target every race equally, they found that Facebook’s platform targeted by race anyway A new research paper published on Wednesday shows that Facebook’s ad targeting can discriminate by race and gender, even when advertisers request that their ads should be shown... Continue reading at Fast Company
[ Fast Company | 2019-04-04 00:00:00 UTC ]
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Apple's string of new subscription services pushes advertising mostly out of the picture -- but for the magazine industry that is a major partner in Apple's expanded news offering, there will be ads nonetheless.Apple on Monday revealed Apple News Plus and the Apple TV Plus video streaming... Continue reading at Advertising Age
[ Advertising Age | 2019-03-26 00:00:00 UTC ]
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#ad experience
#magazine industry
#news service
#apple news
The Indigo Press has acquired a book by Netherlands-based academic Paul Behrens, labelled "A Sapiens for the environment", as hundreds of thousands of students protest about climate change. Continue reading at The Bookseller
[ The Bookseller | 2019-03-16 00:00:00 UTC ]
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#climate change
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Seventy-eight percent of 103 European publishers surveyed by Digiday said their programmatic inventory prices remain unchanged since GDPR. The post Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-13 00:00:00 UTC ]
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#european publishers
#digiday research
TrustX is eliminating its 12.5 percent supply-side fee from within its platform following a three-month trial with Meredith, NBCUniversal, CBS Interactive and Magna Global, a move it hopes will have broader implications for the digital advertising ecosystem.The trade body, which represents 35... Continue reading at Advertising Age
[ Advertising Age | 2019-03-07 00:00:00 UTC ]
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#principal analyst
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#trading desks
Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships.The Facebook-owned platform... Continue reading at Advertising Age
[ Advertising Age | 2019-03-06 00:00:00 UTC ]
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#niche followings
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The idea of an advertising character becoming the focus of a children's book might normally feel a bit icky, but here's a worthwhile exception. The orangutan character from London agency Mother's "Rang-tan" ad--originally made for Greenpeace and later repurposed as grocer Iceland Foods'... Continue reading at AdWeek
[ AdWeek | 2019-03-05 00:00:00 UTC ]
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In a script-worthy twist, Oscar-winning writer Aaron Sorkin’s stage adaptation of Harper Lee’s “To Kill a Mockingbird” will receive its West Coast premiere at Azusa Pacific College, a private Christian college in Azusa. The news follows a rollercoaster week in which small theater companies around... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-03-03 00:00:00 UTC ]
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#harper lee
#stage adaptation
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Vintage imprint Square Peg has bagged the rights to Our Rainbow Queen, celebrating the Queen’s style through a "stunning collection of irresistible vintage photographs" with commentary by journalist Sali Hughes. Continue reading at The Bookseller
[ The Bookseller | 2019-03-02 00:00:00 UTC ]
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#stunning collection
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The decision to walk away from the world's largest publisher of scientific journals could be a milestone in the transition to open access. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-28 00:00:00 UTC ]
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#scientific journals
#largest publisher
#open access
To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-25 00:00:00 UTC ]
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#post youtube