KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element. Titled "Forever Crispy," the new spot shows a... Continue reading at 'AdWeek'
[ AdWeek | 2023-11-07 07:00:00 UTC ]
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The Organisation for Economic Co-operation and Development is the first recipient of the University Press Redux Sustainability Award, for its digital discovery tool SDG Pathfinder. Continue reading at The Bookseller
[ The Bookseller | 2020-07-28 00:46:47 UTC ]
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[caption id="attachment_182909" align="alignright" width="150"] Dan Peres[/caption] Dan Peres is taking over Ad Age as its next editor-in-chief, succeeding Brian Braiker, who left in April after three years atop the masthead. Peres is best known as the former editor-in-chief of Details, a role... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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[caption id="attachment_182909" align="alignright" width="150"] Dan Peres[/caption] Dan Peres is taking over Ad Age as its next editor-in-chief, succeeding Brian Braiker, who left in April after three years atop the masthead. Peres is best known as the former editor-in-chief of Details, a role... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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National Law Journal EIC departs for Bloomberg, an EIC returns to Gizmodo, TechCrunch COO moves on and more. The post Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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HarperCollins will no longer publish books by the historian and is reviewing his backlist after he said ‘slavery was not genocide’HarperCollins has dropped David Starkey as an author, saying that the racist views the bestselling historian expressed in a recent interview were “abhorrent”.On... Continue reading at The Guardian
[ The Guardian | 2020-07-03 11:40:12 UTC ]
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Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek
[ AdWeek | 2020-06-25 21:01:24 UTC ]
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Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And... Continue reading at Advertising Age
[ Advertising Age | 2020-06-23 20:11:12 UTC ]
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In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
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Over the past few months, as gyms and yoga studios and fitness centers have remained closed, many of you antsy yogis and barre-enthusiasts and Zumba-addicts have gone back to that most elemental of exercises: the run. For those of us who like to read and run, well, plenty of books on the subject... Continue reading at Literrary Hub
[ Literrary Hub | 2020-06-23 08:49:25 UTC ]
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A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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Today’s deal between the University of California and publisher Springer Nature is a big milestone on the path to dismantling paywalls around academic journals. Continue reading at Wired
[ Wired | 2020-06-16 15:00:00 UTC ]
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The University of California announced a groundbreaking open access publishing agreement with leading academic publisher Springer Nature, the largest open access agreement in North America to date, and the first for Springer Nature in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-16 04:00:00 UTC ]
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Boldwood Books has launched an e-book collaboration with John Blake's Ad Lib, starting with a book that reveals all about the stars of hit Netflix series “Tiger King”. Continue reading at The Bookseller
[ The Bookseller | 2020-06-15 19:13:40 UTC ]
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One of Nashville’s largest privately owned companies is launching an initiative aimed at bringing more diversity into the tech industry. Asurion has donated $200,000 to create a new data-science scholarship at historically black Fisk University in Nashville, according to a news release. The... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-06-09 17:16:57 UTC ]
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Blackwell's is closing five of its university campus branches to "protect the future health" of its business following the coronavirus crisis. Continue reading at The Bookseller
[ The Bookseller | 2020-06-01 17:14:38 UTC ]
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University Presses need to make sure their institution's senior management teams think of them as part of the solution to the challenges of the coronavirus pandemic, a University Press Redux Online webinar heard last week. Continue reading at The Bookseller
[ The Bookseller | 2020-05-25 18:15:39 UTC ]
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The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday
[ Digiday | 2020-05-18 04:00:00 UTC ]
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With its cultlike fixation on control, it’s clear from the outset that something is deeply wrong with Catherine House. Continue reading at The Washington Post
[ The Washington Post | 2020-05-15 13:00:00 UTC ]
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After a few days of delay, Meredith released its Q3 earnings, which closed on March 31. Starting with the bottom line, adjusted EBITDA totaled $151.8 million, a 5.5% decline versus the same period last year. The top line illustrates why. Overall, the company’s revenue fell 6.5% versus 2019.... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-14 15:44:55 UTC ]
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Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2020 on May 11, 2020. A... Continue reading at Advertising Age
[ Advertising Age | 2020-05-10 19:50:00 UTC ]
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