KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element. Titled "Forever Crispy," the new spot shows a... Continue reading at 'AdWeek'
[ AdWeek | 2023-11-07 07:00:00 UTC ]
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This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-11 05:01:00 UTC ]
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Vera, a cello player and Scrabble devotee, has been a New York Times subscriber for the past 75 years, developing her print habit somewhere around the Truman administration. These days, she's reading stories about Eugene O'Neill, TV dinners, book publishing and "getting older without getting... Continue reading at AdWeek
[ AdWeek | 2022-02-07 11:00:00 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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Manchester University Press has landed the first “remarkable” book from DJ Paulette, Welcome to the Club: The Life and Lessons of a Black Woman DJ. Continue reading at The Bookseller
[ The Bookseller | 2022-01-11 14:56:43 UTC ]
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The UK and Ireland’s major university presses have launched a new framework for collaboration, EvenUP, committed to inclusive practices. Continue reading at The Bookseller
[ The Bookseller | 2022-01-10 18:43:30 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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University presses have had to adapt to the challenges brought on by Covid-19 and delays in the supply chain but many are making the most of new opportunities. Continue reading at The Bookseller
[ The Bookseller | 2021-11-26 19:13:57 UTC ]
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The University of Wales Press, which is gearing up to toast its centenary in 2022, has two titles celebrating the landmark and plans to launch a ‘start-up’ from within its operations. Continue reading at The Bookseller
[ The Bookseller | 2021-11-26 05:37:28 UTC ]
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The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday
[ Digiday | 2021-11-24 05:01:00 UTC ]
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C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
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Princeton University Press’ European office has moved from the town of Woodstock, Oxfordshire, to Banbury Road in North Oxford. Continue reading at The Bookseller
[ The Bookseller | 2021-11-17 16:02:28 UTC ]
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Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian
[ The Guardian | 2021-11-16 14:46:45 UTC ]
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Publishing students at Edinburgh Napier University are to receive access to the Skills Hub of the Independent Publishers Guild (IPG) as the organisations enter into a new licensing partnership. Continue reading at The Bookseller
[ The Bookseller | 2021-11-09 01:57:20 UTC ]
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As University Press Week turns 10, leaders of the Association of University Presses ask its members to take stock of how the nonprofit, mission-centered publishing community has changed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-05 04:00:00 UTC ]
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Known for her debut novel Testament, the Ian Fleming fanatic has been approved to write new novels set in 007’s world but without the agent himselfA new generation of Double O agents has been authorised by the estate of Ian Fleming, with Bond aficionado and novelist Kim Sherwood set to pen a new... Continue reading at The Guardian
[ The Guardian | 2021-11-04 09:49:02 UTC ]
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Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post
[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
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Princeton University Press has acquired world English rights, including audio, to Claudia de Rham’s The Beauty of Falling. Continue reading at The Bookseller
[ The Bookseller | 2021-10-18 07:35:43 UTC ]
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#including audio