KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element. Titled "Forever Crispy," the new spot shows a... Continue reading at 'AdWeek'
[ AdWeek | 2023-11-07 07:00:00 UTC ]
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The new comics and graphic novels imprint from Vault Comics aims to deliver fantasy, sci-fi, and horror stories to middle grade and tween readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-07 04:00:00 UTC ]
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Stanley J. Weyman’s 1893 novel is right up there with Alexandre Dumas’ “The Three Musketeers.” Continue reading at The Washington Post
[ The Washington Post | 2021-09-01 16:04:55 UTC ]
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HarperNonFiction Publishers has acquired Harry Styles: The Making of a Modern Man by celebrity biographer Sean Smith. Continue reading at The Bookseller
[ The Bookseller | 2021-09-01 12:48:18 UTC ]
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Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age
[ Advertising Age | 2021-08-19 18:10:40 UTC ]
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If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World
[ PC World | 2021-08-18 22:51:00 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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Quercus has bought British barrister and counter-terrorist expert Adam Oyebanji’s UK debut, billed as an “exhilarating blending of hard science fiction and thriller”. Continue reading at The Bookseller
[ The Bookseller | 2021-07-19 20:50:22 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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Falling sales blamed as 20 jobs axed in final chapter for history of printing in the city, which stretches back to the earliest days of book publishing Oxford University’s right to print books was first recognised in 1586, in a decree from the Star Chamber. But the centuries-old printing history... Continue reading at The Guardian
[ The Guardian | 2021-06-09 14:27:25 UTC ]
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Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age
[ Advertising Age | 2021-05-02 18:39:14 UTC ]
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Brandeis University Press has acquired the University Press of New England's backlist, and plans to use the titles to support its own expansion into some genres that have been underserved since UPNE’s closure. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-20 04:00:00 UTC ]
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Opening a new route to self-publishing, Amazon's Kindle Vella capitalizes on the popularity of online serialized storytelling. The post Amazon Announces Its Wattpad-Style ‘Kindle Vella’ Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-14 17:25:03 UTC ]
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His forecasts of trends in business and society led to a series of best-selling books. Continue reading at The Washington Post
[ The Washington Post | 2021-04-11 15:32:47 UTC ]
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Employees at Duke University Press announced they have formed Duke University Press Workers Union, a new unit of The NewsGuild, in an effort to negotiate better compensation, longer family leave and other changes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-29 04:00:00 UTC ]
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John Yates, president, publisher, and CEO of University of Toronto Press, announced that he will be retiring from the publisher for personal reasons, with a date to be set in the future. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-24 04:00:00 UTC ]
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The Association of University Presses analyzed university press data from the most recent Diversity Baseline Survey of U.S. publishing from Lee & Low and found the university press segment severely lacking in diversity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-18 04:00:00 UTC ]
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The agreement comes more than two years after UC officials walked away from its subscription deal with Elsevier, demanding the publisher negotiate a fair transformative open access deal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-16 04:00:00 UTC ]
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Comma Press and Manchester Metropolitan University have revealed plans for the Publishing Conference 2021, a two-day online event taking place next month “to make the industry more transparent” for aspiring and early-career publishers. Continue reading at The Bookseller
[ The Bookseller | 2021-03-10 18:22:56 UTC ]
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Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
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Columbia University Press, in collaboration with Howard University and Columbia University, is launching a new Black studies book series, with plans to also recruit and train students for the book industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-03 05:00:00 UTC ]
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