KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element. Titled "Forever Crispy," the new spot shows a... Continue reading at 'AdWeek'
[ AdWeek | 2023-11-07 07:00:00 UTC ]
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Data scientists working in Python or R typically acquire data by way of REST APIs. Both environments provide libraries that help you make HTTP calls to REST endpoints, then transform JSON responses into dataframes. But that’s never as simple as we’d like. When you’re reading a lot of data from a... Continue reading at O'Reilly Radar
[ O'Reilly Radar | 2022-07-19 11:16:39 UTC ]
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Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek
[ AdWeek | 2022-06-15 13:00:00 UTC ]
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Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-15 09:30:00 UTC ]
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Today, actress, producer and Web3 innovator, Mila Kunis and media entrepreneur and superhero creator, Sharad Devarajan announce the launch of a multi-platform global entertainment universe, Armored Kingdom Media, Inc. Co-founded by technologist Lindsey McInerney and producer and actress Lisa... Continue reading at AdWeek
[ AdWeek | 2022-06-10 15:35:00 UTC ]
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Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age
[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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She spent decades campaigning for social change, fighting to limit air pollution in New York City and to rethink conventional yardsticks for economic development. Continue reading at The Washington Post
[ The Washington Post | 2022-05-23 23:59:08 UTC ]
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Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age
[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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Like William Faulkner or Thomas Hardy, and not unlike the Marvel Cinematic Universe, Edith Wharton loved some milieus too much for just one story. In its setting and characters, The Old Maid is quintessential Wharton, the New York-born author who wrote fifteen novels and novellas and became the... Continue reading at Literrary Hub
[ Literrary Hub | 2022-05-12 08:51:03 UTC ]
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#edith wharton
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The University of Georgia Press has acquired NewSouth Books, the independent trade publisher based in Montgomery, Ala. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-12 04:00:00 UTC ]
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ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age
[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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In exhibit #3,767 of ginned-up cancel culture panic, The Daily Mail is reporting that Stirling University in Scotland… …has removed Jane Austen [from a literature course] to help “decolonise the curriculum” and “contribute increased diversity” on the syllabus. Stirling University’s English... Continue reading at Literrary Hub
[ Literrary Hub | 2022-04-06 15:14:17 UTC ]
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The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
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This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-11 05:01:00 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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Manchester University Press has landed the first “remarkable” book from DJ Paulette, Welcome to the Club: The Life and Lessons of a Black Woman DJ. Continue reading at The Bookseller
[ The Bookseller | 2022-01-11 14:56:43 UTC ]
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The UK and Ireland’s major university presses have launched a new framework for collaboration, EvenUP, committed to inclusive practices. Continue reading at The Bookseller
[ The Bookseller | 2022-01-10 18:43:30 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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