Crispy Universe: KFC Gets Futuristic in Blade Runner-Style Ad

KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element. Titled "Forever Crispy," the new spot shows a... Continue reading at 'AdWeek'

[ AdWeek | 2023-11-07 07:00:00 UTC ]
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Snap, Nielsen: Snap Ads Drive Double the ROI for CPGs vs. Industry Benchmarks

Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek

[ AdWeek | 2021-12-16 22:30:00 UTC ]
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University presses report robust year despite challenges of the pandemic

University presses have had to adapt to the challenges brought on by Covid-19 and delays in the supply chain but many are making the most of new opportunities. Continue reading at The Bookseller

[ The Bookseller | 2021-11-26 19:13:57 UTC ]
More news stories like this | News stories tagged with: #challenges brought #university presses #supply chain

Williams takes University of Wales Press into second century with ambitious plans

The University of Wales Press, which is gearing up to toast its centenary in 2022, has two titles celebrating the landmark and plans to launch a ‘start-up’ from within its operations. Continue reading at The Bookseller

[ The Bookseller | 2021-11-26 05:37:28 UTC ]
More news stories like this | News stories tagged with: #ambitious plans #wales press

Future of TV Briefing: How the TV ad measurement landscape has changed since summer

The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday

[ Digiday | 2021-11-24 05:01:00 UTC ]
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Nielsen Will Measure TV Audiences For Individual Ads in C3 Overhaul

C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek

[ AdWeek | 2021-11-22 14:00:00 UTC ]
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Princeton University Press moves to North Oxford

Princeton University Press’ European office has moved from the town of Woodstock, Oxfordshire, to Banbury Road in North Oxford. Continue reading at The Bookseller

[ The Bookseller | 2021-11-17 16:02:28 UTC ]
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John Lewis sued by self-published children’s author over Christmas ad

Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian

[ The Guardian | 2021-11-16 14:46:45 UTC ]
More news stories like this | News stories tagged with: #christmas ad #picture book #trouble-making dragon #fire-sneezing dragon #self-published children #striking similarity #john lewis #children’s book

Edinburgh Napier University to license the IPG Skills Hub

Publishing students at Edinburgh Napier University are to receive access to the Skills Hub of the Independent Publishers Guild (IPG) as the organisations enter into a new licensing partnership. Continue reading at The Bookseller

[ The Bookseller | 2021-11-09 01:57:20 UTC ]
More news stories like this | News stories tagged with: #skills hub #licensing partnership

Can University Presses Keep Up with the Times?

As University Press Week turns 10, leaders of the Association of University Presses ask its members to take stock of how the nonprofit, mission-centered publishing community has changed. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-05 04:00:00 UTC ]
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Licensed to thrill: Kim Sherwood set to ‘expand the James Bond universe’

Known for her debut novel Testament, the Ian Fleming fanatic has been approved to write new novels set in 007’s world but without the agent himselfA new generation of Double O agents has been authorised by the estate of Ian Fleming, with Bond aficionado and novelist Kim Sherwood set to pen a new... Continue reading at The Guardian

[ The Guardian | 2021-11-04 09:49:02 UTC ]
More news stories like this | News stories tagged with: #novels set #ian fleming #james bond #harpercollins #debut novel

'Dad Bod,' 'FTW' And 'Amirite' Among 455 New Words Added To Dictionary

Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post

[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
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Princeton University Press joins forces with de Rham for gravity exploration

Princeton University Press has acquired world English rights, including audio, to Claudia de Rham’s The Beauty of Falling. Continue reading at The Bookseller

[ The Bookseller | 2021-10-18 07:35:43 UTC ]
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Ally taps DC universe in new campaign supporting diverse comic book creators

This is part of a broader marketing effort by the online financial company that includes its first foray into TikTok. Continue reading at Advertising Age

[ Advertising Age | 2021-10-16 17:30:00 UTC ]
More news stories like this | News stories tagged with: #comic book

Books in the Media: le Carré's last dominates reviews to close career in style

John le Carré's final novel Silverview (Viking) dominated the review pages this week, picking up mentions from the Sunday Times, Times, Guardian, Financial Times, Sunday Telegraph, the i and the Scotsman. Continue reading at The Bookseller

[ The Bookseller | 2021-10-11 06:20:33 UTC ]
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Booker Prize shortlist events at Coventry University and Southbank Centre

The Booker Prize will showcase its shortlisted authors with hybrid appearances at Coventry University and the Southbank Centre before the winner is announced at BBC Broadcasting House's Radio Theatre on the big night. Continue reading at The Bookseller

[ The Bookseller | 2021-10-07 15:34:41 UTC ]
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#Merky lands 'deeply moving' memoir by Olympian runner Caster Semenya

PRH imprint #Merky Books has landed the "powerful and deeply moving" memoir by Olympic champion and elite runner Caster Semenya. Continue reading at The Bookseller

[ The Bookseller | 2021-10-06 10:43:15 UTC ]
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Listen to the musical stylings of Shel Silverstein and Johnny Cash.

This is a Shel Silverstein appreciation post. He has given us so much over the years! Most famously, we have The Giving Tree, a twisted children’s book about a benevolent tree that gives up its whole self for an unappreciative little boy. By extension, we can also thank Shel Silverstein for Ryan... Continue reading at Literrary Hub

[ Literrary Hub | 2021-09-24 14:00:42 UTC ]
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Cambridge University Press & Assessment acquires CogBooks

Cambridge University Press & Assessment has acquired CogBooks, an online technology company which specialises in adaptive courseware. Continue reading at The Bookseller

[ The Bookseller | 2021-09-09 18:13:45 UTC ]
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New Universes for Young Readers: Close-up on Wonderbound

The new comics and graphic novels imprint from Vault Comics aims to deliver fantasy, sci-fi, and horror stories to middle grade and tween readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #young readers #horror stories #middle grade