KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element. Titled "Forever Crispy," the new spot shows a... Continue reading at 'AdWeek'
[ AdWeek | 2023-11-07 07:00:00 UTC ]
News tagged with:
#science fiction
This is part of a broader marketing effort by the online financial company that includes its first foray into TikTok. Continue reading at Advertising Age
[ Advertising Age | 2021-10-16 17:30:00 UTC ]
More news stories like this | All news stories tagged with:
#comic book
John le Carré's final novel Silverview (Viking) dominated the review pages this week, picking up mentions from the Sunday Times, Times, Guardian, Financial Times, Sunday Telegraph, the i and the Scotsman. Continue reading at The Bookseller
[ The Bookseller | 2021-10-11 06:20:33 UTC ]
More news stories like this | All news stories tagged with:
#sunday telegraph
#review pages
#le carr
#sunday times
The Booker Prize will showcase its shortlisted authors with hybrid appearances at Coventry University and the Southbank Centre before the winner is announced at BBC Broadcasting House's Radio Theatre on the big night. Continue reading at The Bookseller
[ The Bookseller | 2021-10-07 15:34:41 UTC ]
More news stories like this | All news stories tagged with:
#big night
#shortlisted authors
#booker prize
#southbank centre
PRH imprint #Merky Books has landed the "powerful and deeply moving" memoir by Olympic champion and elite runner Caster Semenya. Continue reading at The Bookseller
[ The Bookseller | 2021-10-06 10:43:15 UTC ]
More news stories like this | All news stories tagged with:
#memoir
#deeply moving
This is a Shel Silverstein appreciation post. He has given us so much over the years! Most famously, we have The Giving Tree, a twisted children’s book about a benevolent tree that gives up its whole self for an unappreciative little boy. By extension, we can also thank Shel Silverstein for Ryan... Continue reading at Literrary Hub
[ Literrary Hub | 2021-09-24 14:00:42 UTC ]
More news stories like this | All news stories tagged with:
#children’s book
#ryan gosling
#johnny cash
Cambridge University Press & Assessment has acquired CogBooks, an online technology company which specialises in adaptive courseware. Continue reading at The Bookseller
[ The Bookseller | 2021-09-09 18:13:45 UTC ]
More news stories like this | All news stories tagged with:
#cambridge university press
The new comics and graphic novels imprint from Vault Comics aims to deliver fantasy, sci-fi, and horror stories to middle grade and tween readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-07 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#middle grade
#horror stories
#young readers
Stanley J. Weyman’s 1893 novel is right up there with Alexandre Dumas’ “The Three Musketeers.” Continue reading at The Washington Post
[ The Washington Post | 2021-09-01 16:04:55 UTC ]
More news stories like this | All news stories tagged with:
#alexandre dumas
HarperNonFiction Publishers has acquired Harry Styles: The Making of a Modern Man by celebrity biographer Sean Smith. Continue reading at The Bookseller
[ The Bookseller | 2021-09-01 12:48:18 UTC ]
More news stories like this |
Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age
[ Advertising Age | 2021-08-19 18:10:40 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#nielsen finds
#product development
If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World
[ PC World | 2021-08-18 22:51:00 UTC ]
More news stories like this | All news stories tagged with:
#kindle
#fire tablet
#lower price
#amazon offers
#bad news
#good idea
#purchase price
#save money
#special offers
#kindle fire
#remove ads
As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
More news stories like this | All news stories tagged with:
#digital media
Quercus has bought British barrister and counter-terrorist expert Adam Oyebanji’s UK debut, billed as an “exhilarating blending of hard science fiction and thriller”. Continue reading at The Bookseller
[ The Bookseller | 2021-07-19 20:50:22 UTC ]
More news stories like this | All news stories tagged with:
#science fiction
As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#digital advertising
Falling sales blamed as 20 jobs axed in final chapter for history of printing in the city, which stretches back to the earliest days of book publishing Oxford University’s right to print books was first recognised in 1586, in a decree from the Star Chamber. But the centuries-old printing history... Continue reading at The Guardian
[ The Guardian | 2021-06-09 14:27:25 UTC ]
More news stories like this | All news stories tagged with:
#book publishing
#oxford university press
#print books
#earliest days
#final chapter
Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age
[ Advertising Age | 2021-05-02 18:39:14 UTC ]
More news stories like this | All news stories tagged with:
#print version
#email customerservice@adage
#agencyreport@adage
#biggest advertisers
#ll add
#agency missed
#agency report
#agency websites
#top executives
#public relations
#agency companies
#agency business
Brandeis University Press has acquired the University Press of New England's backlist, and plans to use the titles to support its own expansion into some genres that have been underserved since UPNE’s closure. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-20 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#university press
Opening a new route to self-publishing, Amazon's Kindle Vella capitalizes on the popularity of online serialized storytelling. The post Amazon Announces Its Wattpad-Style ‘Kindle Vella’ Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-14 17:25:03 UTC ]
More news stories like this | All news stories tagged with:
#kindle
#platform appeared
#amazon announces
His forecasts of trends in business and society led to a series of best-selling books. Continue reading at The Washington Post
[ The Washington Post | 2021-04-11 15:32:47 UTC ]
More news stories like this | All news stories tagged with:
#best-selling author
#best-selling books
#john naisbitt
Employees at Duke University Press announced they have formed Duke University Press Workers Union, a new unit of The NewsGuild, in an effort to negotiate better compensation, longer family leave and other changes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-29 04:00:00 UTC ]
More news stories like this |