KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element. Titled "Forever Crispy," the new spot shows a... Continue reading at 'AdWeek'
[ AdWeek | 2023-11-07 07:00:00 UTC ]
News tagged with:
#science fiction
Blackwell's is closing five of its university campus branches to "protect the future health" of its business following the coronavirus crisis. Continue reading at The Bookseller
[ The Bookseller | 2020-06-01 17:14:38 UTC ]
More news stories like this | All news stories tagged with:
#coronavirus crisis
#covid-19 crisis
University Presses need to make sure their institution's senior management teams think of them as part of the solution to the challenges of the coronavirus pandemic, a University Press Redux Online webinar heard last week. Continue reading at The Bookseller
[ The Bookseller | 2020-05-25 18:15:39 UTC ]
More news stories like this | All news stories tagged with:
#coronavirus pandemic
#university presses
The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday
[ Digiday | 2020-05-18 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital publishers
#big fish
#ad sales
With its cultlike fixation on control, it’s clear from the outset that something is deeply wrong with Catherine House. Continue reading at The Washington Post
[ The Washington Post | 2020-05-15 13:00:00 UTC ]
More news stories like this |
After a few days of delay, Meredith released its Q3 earnings, which closed on March 31. Starting with the bottom line, adjusted EBITDA totaled $151.8 million, a 5.5% decline versus the same period last year. The top line illustrates why. Overall, the company’s revenue fell 6.5% versus 2019.... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-14 15:44:55 UTC ]
More news stories like this | All news stories tagged with:
#high priority
#cash flow
#lead generation
#apple news+
#roughly half
#digital engagement
Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2020 on May 11, 2020. A... Continue reading at Advertising Age
[ Advertising Age | 2020-05-10 19:50:00 UTC ]
More news stories like this | All news stories tagged with:
#print version
#email customerservice@adage
#agencyreport@adage
#biggest advertisers
#ll add
#agency missed
#agency report
#agency websites
#top executives
#public relations
#agency companies
A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek
[ AdWeek | 2020-05-06 20:21:44 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#published today
In the best of times, businesses know to diversify their revenue. But during the pandemic, survival has sometimes meant getting into a whole new business. Co-host David Griner talks with new community editor Ko Im about how a bookstore ramped up site visits by turning itself into a travel site.... Continue reading at AdWeek
[ AdWeek | 2020-05-04 15:04:07 UTC ]
More news stories like this | All news stories tagged with:
#bookstore
The University Press of Kentucky has had its state funding restored after losing it in 2018; and in March, Ashley Runyon took over as director of the press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-30 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#university press
Cambridge University Press has partnered with online library Perlego to offer students access to digital textbooks. Continue reading at The Bookseller
[ The Bookseller | 2020-04-23 23:04:36 UTC ]
More news stories like this | All news stories tagged with:
#cambridge university press
#digital textbooks
Book Reviews Natalia Lomaia Left: Daisy Edgar-Jones and Paul Mescal in Normal People (2020) / Courtesy of IMDB Sally Rooney’s 2018 novel is a meticulous observation, or even a study, of how one human being can have immense, intense power over another.... Continue reading at World Literature Today
[ World Literature Today | 2020-04-23 13:18:03 UTC ]
More news stories like this | All news stories tagged with:
#irish author
#man booker prize
#costa book
#intimate moments
Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading... Continue reading at Advertising Age
[ Advertising Age | 2020-04-22 15:00:00 UTC ]
More news stories like this | All news stories tagged with:
#associate publisher
#in-depth discussion
#verizon media
#current climate
#live broadcast
I FIRST CAME INTO CONTACT with Douglas Glover when he was the editor of a literary magazine I admired very much, Numéro Cinq. I persuaded him to take me on as a writer by offering him an interview with Gabriel Josipovici, whose work I knew we both loved. I’d become interested in the creative... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-04-20 19:00:19 UTC ]
More news stories like this | All news stories tagged with:
#literary magazine
#creative process
Facing what it called "a significant decline in advertising revenues" as a result of the COVID-19 pandemic, Meredith Corp. says it's implementing sweeping pay cuts across 60% of its approximately 5,000 employees, suspending quarterly dividends and withdrawing the 2020 fiscal outlook it... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-20 17:45:12 UTC ]
More news stories like this | All news stories tagged with:
#sweet july
#magnolia journal
#homes gardens
Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age
[ Advertising Age | 2020-04-17 17:36:26 UTC ]
More news stories like this | All news stories tagged with:
#digital publisher
#bad news
JKP has acquired a new book from journalist Rhyannon Styles, drawing on her personal experiences of addiction. Continue reading at The Bookseller
[ The Bookseller | 2020-04-17 07:58:19 UTC ]
More news stories like this | All news stories tagged with:
#personal experiences
News and Events WLT The Neustadt International Prize for Literature, one of the most prestigious global literary awards, has entered its 50-year anniversary at the University of Oklahoma. Often referred to as “the American Nobel,” the biennial award... Continue reading at World Literature Today
[ World Literature Today | 2020-04-14 14:03:16 UTC ]
More news stories like this | All news stories tagged with:
#books publisher
#anthology
#dubravka ugrešić
#fine arts
#international studies
#dig deeper
#visit neustadtprize
#stay tuned
#edwidge danticat
The near-simultaneous rush among publishers with subscription businesses to loosen their paywalls and provide free access to reporting on the COVID-19 pandemic has reignited long-standing debates about whether the news should fundamentally be free, even as ad-supported journalism (with some... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-10 16:17:19 UTC ]
More news stories like this | All news stories tagged with:
#media industry
#york magazine
#apple news+
#subscription model
#caption id=
University of South Florida The region's biggest research institution is tackling coronavirus on many fronts. USF Libraries has created a map that updates in real-time with the number of coronavirus cases and deaths, breaking down those statistics further into residential status, sex and age.... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-04-09 16:01:39 UTC ]
More news stories like this | All news stories tagged with:
#libraries
#usf libraries
#south florida
#tackling coronavirus
The work of young and experimental poets dominates this year's Swansea University Dylan Thomas Prize, worth £30,000. Continue reading at The Bookseller
[ The Bookseller | 2020-04-06 21:43:32 UTC ]
More news stories like this |