Every year Ad Age's Magazine A-List honors glossy titles that are doing great in print and intelligently building their brands in digital media or elsewhere, and you can find the new 2013 edition right here.But which brands are the biggest repeat winners?We charted the biggest winners in the last 10 lists, counting only appearances on the A-List proper, including the No. 1 spot otherwise known as Magazine of the Year, and excluding honors such as Editor of the Year and Launch of the Year. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-24 00:00:00 UTC ]
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Publishers are only making 14 percent of their revenue from distributing their content on third party platforms, according to a new report from Digital Content Next, the premium publishers’ trade group. The majority of publishers’ distributed revenue came from YouTube, as newer platforms and... Continue reading at Digiday
[ Digiday | 2017-01-24 00:00:00 UTC ]
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As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic... Continue reading at AdWeek
[ AdWeek | 2017-01-24 00:00:00 UTC ]
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The late art critic John Berger's Ways of Seeing (Penguin Modern Classics), first published in 1972, Edward Said’s 1978 study Orientalism (also Penguin Modern Classics) and Germaine Greer’s 1970 feminist study The Female Eunuch (Harper Perennial Modern Classics) are among the list of the 20... Continue reading at The Bookseller
[ The Bookseller | 2017-01-19 00:00:00 UTC ]
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Revell, a division of Bethany Publishing Group, signed a multi-book deal with novelist Dekker as part of an expansion plan for suspense titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-19 00:00:00 UTC ]
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Snapchat is encouraging brands to run longer video by buying bigger packages of ads. According to sources, Snap has started pitching brands on a new type of ad package called sequenced messaging, a type of sequential advertising, in recent weeks. The new ad pricing bundles video ads together... Continue reading at AdWeek
[ AdWeek | 2017-01-19 00:00:00 UTC ]
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British music writer and political theorist Mark Fisher, also known as K-Punk, has died, aged 48. Continue reading at The Bookseller
[ The Bookseller | 2017-01-17 00:00:00 UTC ]
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A Q&A with NAD assistant director Laura Brett on what publishers should keep in mind when running with the ascendant ad format. The post How Publishers Can Stay Compliant as Regulators Zero-In on Native Ads appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-17 00:00:00 UTC ]
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A roundup of some of our best stories this week: We spoke with publishers about reports that Facebook will start showing ads in the middle of videos. And we spoke with publishers who insist their reporters get an earlier start to their days. Publishers have also found a way to frack more traffic... Continue reading at Digiday
[ Digiday | 2017-01-14 00:00:00 UTC ]
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Publishers are hopeful about the chance to finally turn their Facebook videos into a revenue stream, but creative challenges await them. Ads could bring a welcome source of revenue, but videos will have to be edited with breaks in mind. And most online video that's out there now isn't good... Continue reading at Digiday
[ Digiday | 2017-01-13 00:00:00 UTC ]
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Facebook is bringing new publishers into its ad network, including Washington Post, Wenner Media and Univision, and the social network now claims to reach a billion people a month outside its own walls.On Thursday, Facebook announced the updated roster to Audience Network, which has become its... Continue reading at Advertising Age
[ Advertising Age | 2017-01-13 00:00:00 UTC ]
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The new releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age
[ Advertising Age | 2017-01-12 00:00:00 UTC ]
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Rob Waddington has been appointed group sales director for Penguin Random House UK following the resignation of Mike Symons from the role. Continue reading at The Bookseller
[ The Bookseller | 2017-01-11 00:00:00 UTC ]
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Joe Wicks has pulled off a clean sweep of the top three chart spots, as Lean in 15: The Sustain Plan (Bluebird) clinched the number one for a second week running with 25,442 copies sold. Continue reading at The Bookseller
[ The Bookseller | 2017-01-11 00:00:00 UTC ]
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Look out, YouTube. Facebook is trialing mid-roll ads for videos that are viewed for at least 20 seconds, according to a report today by Recode, which cited unnamed industry sources. The digital giant declined to comment on the report. Simply put, Facebook wants to generate cash from the clips... Continue reading at AdWeek
[ AdWeek | 2017-01-10 00:00:00 UTC ]
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Instagram is testing video ads inside Stories, the section of the app that was built to challenge Snapchat, according to multiple people briefed on the new ad format."Instagram is testing them now with select publishers and content creators," said one ad agency executive, speaking on condition... Continue reading at Advertising Age
[ Advertising Age | 2017-01-10 00:00:00 UTC ]
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Medium, the online publishing company started by Twitter co-founder Ev Williams, is changing its business model and cutting a third of its staff.The company, which has raised $132 million in venture capital from investors including Greylock Partners and Andreessen Horowitz, relied on the same... Continue reading at Advertising Age
[ Advertising Age | 2017-01-05 00:00:00 UTC ]
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The print market sold 195 million books for £1.59bn in 2016, a 7% boost in volume over the last 12 months and a 4.5% jump in volume. Continue reading at The Bookseller
[ The Bookseller | 2017-01-05 00:00:00 UTC ]
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Simon & Schuster has given the Breitbart writer a $250,000 deal – so I decided the Chicago Review of Books would not cover any of its authors in 2017Last week, the literary world gasped when one of the largest publishers in the United States, Simon & Schuster, rewarded America’s most... Continue reading at The Guardian
[ The Guardian | 2017-01-04 00:00:00 UTC ]
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The Modern Magazinist delivers his year-in-review. The post The Winners and Losers in Magazine Media: 2016 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-03 00:00:00 UTC ]
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JK Rowling and Bill Bryson top the charts, while film tie-ins give Paula Hawkins and Jojo Moyes a second bite of the cherry – but this unpredictable year has also seen a welcome revival of humorous writingIt was a year when the No 1 book was a play script. When hyper-prolific James Patterson,... Continue reading at The Guardian
[ The Guardian | 2016-12-31 00:00:00 UTC ]
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