Every year Ad Age's Magazine A-List honors glossy titles that are doing great in print and intelligently building their brands in digital media or elsewhere, and you can find the new 2013 edition right here.But which brands are the biggest repeat winners?We charted the biggest winners in the last 10 lists, counting only appearances on the A-List proper, including the No. 1 spot otherwise known as Magazine of the Year, and excluding honors such as Editor of the Year and Launch of the Year. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-24 00:00:00 UTC ]
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Seventeen years ago, The Blair Witch Project revolutionized movie marketing by turning an indie horror film into a blockbuster with a low-budget viral campaign. Now, just ahead of the third installment of the franchise on Sept. 16, Lionsgate wants to conjure some of the same promotional magic... Continue reading at AdWeek
[ AdWeek | 2016-09-12 00:00:00 UTC ]
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Header bidding as become a hot topic in publishing as a means of driving better programmatic ad yields, and even Facebook wants in on the action. But in our latest Confession, an ad tech veteran tells us how the race to adopt header bidding is a classic example of why ad tech tax isn't being... Continue reading at Digiday
[ Digiday | 2016-09-08 00:00:00 UTC ]
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A new food director for Real Simple, a publisher leaves Elle Decor, and more... The post NYT Magazine Poaches from Wired| People on the Move – 9.7.16 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-07 00:00:00 UTC ]
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Harry Potter and the Cursed Child (Little, Brown) has racked up five weeks as the Official UK Top 50 number one—but the gap is closing. According to Nielsen BookScan’s Total Consumer Market, the playscript sold 36,485 copies for £455,824, just 7,503 units above runner-up The Girl on the Train... Continue reading at The Bookseller
[ The Bookseller | 2016-09-07 00:00:00 UTC ]
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Jane Finigan has been made a partner at agency Lutyens & Rubinstein after 10 years with the business. Continue reading at The Bookseller
[ The Bookseller | 2016-09-07 00:00:00 UTC ]
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Islands to go digital while Destination Weddings & Honeymoons says goodnight. The post Bonnier to Shutter Print Travel Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-07 00:00:00 UTC ]
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MPA Next will cater to junior-level, non-editorial staffers with networking events, workshops, and more. The post MPA Creates Community for Emerging Magazine Professionals appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-06 00:00:00 UTC ]
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Facebook is determined to defeat ad blockers. Daniel O'Leary The most aggressive force in ad-blocking technology is pitted against the world's mightiest social network. The stakes have never been higher for both parties. And there seems no end in sight, as Adblock Plus continues to attack... Continue reading at AdWeek
[ AdWeek | 2016-09-06 00:00:00 UTC ]
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Michele Promaulayko returns to take the reins at Cosmopolitan and Seventeen. The post Joanna Coles Named Hearst Magazines Chief Content Officer appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-06 00:00:00 UTC ]
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Native advertising is only the latest new skill set taken on by editors in the digital age. The post Majority of Publishers Use Their Own Editorial Staffs to Produce Native Ads appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-02 00:00:00 UTC ]
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From 'the push and pull' of screen time to millennial parents, Nielsen's children's books summit promises to interweave data and discussion. The post Nielsen Children’s Book Summit Preview: Conversation Over Charts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-30 00:00:00 UTC ]
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Twitter is on a pre-roll.The service is opening its pre-roll video ad program to popular Twitter users, giving them a way to make money for their efforts.The ads play before the videos that people share on the platform, and they come with a skip button, much like the one on YouTube. Twitter has... Continue reading at Advertising Age
[ Advertising Age | 2016-08-30 00:00:00 UTC ]
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West Hollywood firm Engage:BDR Inc. uses its technology to place ads in front of half a billion people each month. But none of those ads appear on websites it owns. Though that's common for ad technology companies, Engage Chief Executive Ted Dhanik no longer sees that as a viable strategy. On... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-08-30 00:00:00 UTC ]
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In the past year, W Magazine has grown its digital team from four to 16 people, with a focus on creating specific content not only for its website, but social platforms like Instagram and Facebook. With more than half of its website traffic coming through mobile, its publisher and chief revenue... Continue reading at Digiday
[ Digiday | 2016-08-25 00:00:00 UTC ]
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A digital advertising battle royale is taking shape, as Facebook appears to be moving forward with plans to compete against Google for programmatic ad dollars that have historically been dominated by the search giant.Facebook has a simple strategy: bring advertiser demand from the Facebook... Continue reading at Advertising Age
[ Advertising Age | 2016-08-25 00:00:00 UTC ]
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Social media doesn’t exist as a grand platform for your experiments. It exists to make money for its owners. The post Memo to Magazine Media: Social Networks Are Not Altruistic appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-08-24 00:00:00 UTC ]
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Emmis Communication looks to go private, reduce debt as investors shy away from media. The post Emmis to Sell Regional and City Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-08-23 00:00:00 UTC ]
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Trinity Mirror is on a mission to drive up programmatic ad yields, and it's using a mix of methods to do so. Its relatively new programmatic team has been using data insights as a lead generation tool to court big brands like Nestle. It's also assigned people dedicated solely to monitoring yield... Continue reading at Digiday
[ Digiday | 2016-08-23 00:00:00 UTC ]
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'Programming is a mean of self-expression, just like Lego and crayons,' according to Finland's Linda Liukas on her international children's book hit, 'Hello Ruby.' The post Finland’s Kickstarter Hit Is a Children’s Chart-Topper in Japan appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-23 00:00:00 UTC ]
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Jason Kint, head of publisher group Digital Content Next, believes the ad blocking crisis is a terrible opportunity to waste. This is a chance for publishers, leaning on their direct relationship with their audience, to take back power from the array of tech intermediaries and platforms that... Continue reading at Digiday
[ Digiday | 2016-08-23 00:00:00 UTC ]
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