Every year Ad Age's Magazine A-List honors glossy titles that are doing great in print and intelligently building their brands in digital media or elsewhere, and you can find the new 2013 edition right here.But which brands are the biggest repeat winners?We charted the biggest winners in the last 10 lists, counting only appearances on the A-List proper, including the No. 1 spot otherwise known as Magazine of the Year, and excluding honors such as Editor of the Year and Launch of the Year. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-24 00:00:00 UTC ]
News tagged with:
#magazine a-list
#biggest winners
Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it. The product, App Event Optimization, will allow advertisers to select from among 14 user actions that might... Continue reading at AdWeek
[ AdWeek | 2016-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#app-install ads
#small number
#created equal
#campaigns running
#in-app purchases
Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at boosting brand favorability and making users more likely to recommend products or services, according to a study by... Continue reading at AdWeek
[ AdWeek | 2016-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#halo effect
#subject matter
#online spending
Many digital media businesses chase readers on the largest scale possible, all the better to attract advertisers that want to spread their messages widely. But big reach comes at a cost -- in quality, in resources -- that isn't always justified by the ad rates online.Unfortunately the niche game... Continue reading at Advertising Age
[ Advertising Age | 2016-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big reach
#smaller publishers
#global economy
#thousand impressions
#editorial products
Ten years after its founding, Dzanc is in the black and in the midst of a lot of change. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dzanc books
#ten years
After holding the Weekly E-Book Ranking number one for five consecutive weeks, Jojo Moyes’ Me Before You drops to second...to be replaced by her follow-up, After You (both Michael Joseph). Continue reading at The Bookseller
[ The Bookseller | 2016-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#consecutive weeks
#jojo moyes
#michael joseph
Japan’s popular messaging app Line has gone public. Mainly used in Asia, the funds raised will help with international expansion. Currently, 12 percent of people in the U.S. use Line, and it’s unlikely to ever reach the scale of Facebook Messenger or WhatsApp. It can differentiate by the range... Continue reading at Digiday
[ Digiday | 2016-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#funds raised
#international expansion
#facebook messenger
#global stage
Kensington Publishing will add a mass market paperback line to its Lyrical Press imprint, Kensington’s digital first unit that it bought in January 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kensington publishing
#lyrical press
Liverpool University Press has acquired the Aris & Phillips list of around 400 backlist and forthcoming titles from publisher Casemate. Continue reading at The Bookseller
[ The Bookseller | 2016-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#forthcoming titles
Major brands launch VR projects as audience awareness and hype grow. The post Magazine Publishers Begin to Embrace Virtual Reality appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-13 00:00:00 UTC ]
More news stories like this |
Independent Jessica Kingsley Publishers has acquired the list of co-operative Vala Publishing, as the publishing house is "set to close". Continue reading at The Bookseller
[ The Bookseller | 2016-07-12 00:00:00 UTC ]
More news stories like this |
Reg Chua talks to Folio: about The American Voter and creating a "timeless" issue. The post Reuters Printing Special Edition Magazine for National Conventions appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-08 00:00:00 UTC ]
More news stories like this |
Evans was one of the literary scene’s leading figures for decades, working with writers including Ted Hughes and Hanif Kureishi Matthew Evans, one of the most important figures in British publishing and the man who led Faber and Faber for several decades, has died aged 74.Evans, or Baron Evans... Continue reading at The Guardian
[ The Guardian | 2016-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#led faber
#literary scene
#leading figures
#british publishing
#died peacefully
#wednesday morning
#long illness
Rated at a suitable reading-difficulty level in the seventh year of school, Man Booker Prize winning titles are seen in an interactive filtering grid to have authors who are an average age of 49. The post Trends in Man Booker Winners: Male and Middle-Aged in Third Person appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post trends
#seventh year
#average age
Penguin Random House UK has appointed Rob Waddington as international sales director in a move that brings group and exports teams under a single leadership. Continue reading at The Bookseller
[ The Bookseller | 2016-07-07 00:00:00 UTC ]
More news stories like this |
The London-based art and fashion magazine will arrive as the 12th digital channel in the Vice Media portfolio. The post Vice Media Purchases Garage Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fashion magazine
Fate of print edition unknown as Markets Media undergoes digital redesign. The post Traders Magazine Acquired by Markets Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-06 00:00:00 UTC ]
More news stories like this |
From cutlines to Q&A’s, most brands could learn from what works. The post The Good and the Bad in the Art of Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazines appeared
Colorado Parent acquired by 5280 Publishing while Westchester Family joins CNG. The post Hibert Publishing Sells Off Magazine Assets appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-01 00:00:00 UTC ]
More news stories like this |
Axel Springer and ad blocking company Eyeo have clashed in several court battles. Most recently, the German publisher was handed a slight victory; the ad block company cannot accept a fee from the publisher to be on its acceptable ads initiative. This is encouraging for U.K. publishers; however,... Continue reading at Digiday
[ Digiday | 2016-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uk publishers
#german publisher
#axel springer
As useful (and as crazy thin) as e-readers can be, there's something terribly satisfying about thumbing through a sheaf of processed plant matter with words on it. While you'll never get the same sensory experience using a Kindle, Amazon at least tri... Continue reading at Engadget
[ Engadget | 2016-06-28 00:00:00 UTC ]
More news stories like this |