Now you’re talking--Smart Interaction Lab introduces three simple, toy-like instruments designed to build a better brainstorm. The modern brainstorm was invented in the 1930s, and then officially inked onto paper in 1953 in the book Applied Imagination, by Alex Osborn, the "O" in ad agency BBDO. We all know how a brainstorm goes down. Minds gather in a room to freely associate, banter, collaborate. There are no wrong answers, only sparks of ideas. It sounds a lot like, say, a conversation. Which begs the question: How is a brainstorm something that could be invented? No one invented talking to each other or sharing ideas. But what Osborn identified was a need for a focused group activity with enough gusto to produce something wild and inventive within a defined period of time. And like any activity or game, a brainstorm allows for player advantages and disadvantages.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2013-08-29 00:00:00 UTC ]
Chop blocks are history, longer extra-point kicks are permanent, and the definition of a horse-collar tackle has been expanded. Those were among the changes to NFL rules adopted by teams Tuesday on the second full day of the league’s three-day annual meetings. See more of our top stories on... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-22 00:00:00 UTC ]
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A U.S. District Court judge has approved a temporary restraining order to block Tribune Publishing’s purchase of the Orange County Register and Riverside Press-Enterprise, a decision that the owner of the Los Angeles Times has described as a “death-knell” to its bid. The publishing company's... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-19 00:00:00 UTC ]
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Publishers are divided about what to do about ad blocking, whether it’s follow in the steps of Axel Springer’s Bild and toe the hard line, or unite together and make a stand against to block ad blockers. At Digiday’s Publishing Summit in Bologna this week, we asked Europe's top publishers what... Continue reading at Digiday
[ Digiday | 2016-03-08 00:00:00 UTC ]
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An increasing aversion to online ads amongst British adults is posing a threat to online publishers, new figures show. The latest figures from IAB in conjunction with YouGov reveal that more than one in five British adults, or 22 percent, are now using ad-blockers, representing a four percent... Continue reading at Betanews
[ Betanews | 2016-03-03 00:00:00 UTC ]
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Move to ‘give customers more control, choice and greater transparency’ will prompt concern among digital publishers and advertisersMobile company Three is to introduce ad blocking across its UK and Italian networks, making it the first major European operator to do so.Three has struck a deal... Continue reading at The Guardian
[ The Guardian | 2016-02-19 00:00:00 UTC ]
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Satirical comic insists ‘we’re not going to tone anything down’ after social network removes its page ‘in error’Facebook has apologised for blocking Viz magazine’s brand page in “error”.The frequently foul-mouthed comic, a parody of titles such as The Beano and Dandy, took to Twitter on Monday... Continue reading at The Guardian
[ The Guardian | 2016-02-17 00:00:00 UTC ]
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Profane parody of tabloids and comics tweeted that Facebook had hidden its Facebook page and threatened it with deletion The frequently foul-mouthed comic Viz has had its brand page blocked by Facebook.The almost 40-year-old Viz, a parody of titles like Beano but with frequently risque language... Continue reading at The Guardian
[ The Guardian | 2016-02-16 00:00:00 UTC ]
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The rise of ad blocking has forced publishers to re-examine not just their advertising, but also their paid models. Micropayments had a flurry of interest over the last few years, which went in hand with the rise of platforms like Blendle, but have so far failed to make any real difference to... Continue reading at Digiday
[ Digiday | 2016-02-10 00:00:00 UTC ]
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Tech publisher Wired, which found that more than 20 percent of its daily readers use ad-blocking software, thinks it's found a way to recoup some of that lost advertising revenue: start charging users for blocking ads. This morning, Wired began telling readers who use ad blockers it will... Continue reading at AdWeek
[ AdWeek | 2016-02-09 00:00:00 UTC ]
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Lawrence Block, author of 'The Girl In the Deep Blue Eyes' (Titan, 978-1-7832-9750-4), will appear on BlogTalkRadio.com with 'Modern Signed Book' podcast host Rodger Nichols on Tuesday, February 9. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-08 00:00:00 UTC ]
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Digital media companies are dealing with a bunch of problems plaguing their advertising-based business models. A growing number of people are blocking the ads running on their sites, forcing publishers to find ways to get those people to unblock their ads or pay one of the ad blocking companies... Continue reading at Advertising Age
[ Advertising Age | 2016-01-26 00:00:00 UTC ]
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There's no panacea to combat ad blocking, but that hasn't stopped publishers from trying a variety of approaches. Several detailed their strategies at Digiday's one-day WTF Ad Blocking course Jan. 14. While Forbes and The Washington Post have tried to make people disable their ad blockers,... Continue reading at Digiday
[ Digiday | 2016-01-15 00:00:00 UTC ]
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The Connecticut newspaper publisher thrust into the national spotlight because of his role in the purchase of Nevada's largest paper purchased another publication last week. The Block Island Times' current publishers, Fraser Lang and B ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-28 00:00:00 UTC ]
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There’s a growing trend in online publishing: Namely, media sites blocking users who choose to use ad-blocking software. In the past few days alone, a British publisher and the Forbes business news site have either implemented or are lookin ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-23 00:00:00 UTC ]
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Trinity Mirror has come a long way digitally in the last year. Its acquisition of Local World last month makes it the biggest U.K. newspaper publisher and it expects to double its digital ad sales, which were £16.6 million ($25 mi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-01 00:00:00 UTC ]
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Author Angie Sage doesn’t really believe in writer’s block except as a roundabout way of admitting you’ve run out of ideas. Here are her top tips on how to get started again! ‘Writer’s block’ is a weird phrase. It implies that writing is an arcane art that channels a mysterious force—a force... Continue reading at The Guardian
[ The Guardian | 2015-11-24 00:00:00 UTC ]
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German publisher Axel Springer and Adblock Plus have entered a new round in their fight over ad blocking. Adblock Plus accused the publisher of quashing discussion about how to get around Axel Springer's newly erected wall that keeps ad-block users from accessing the site of its tabloid,... Continue reading at Digiday
[ Digiday | 2015-10-27 00:00:00 UTC ]
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Everyone’s to blame for the state of digital advertising, but ad blocking is a problem that’s landed right in publishers’ laps. The post Playing Hot Potatoes With Ad Blocking appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
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With an iOS update expanding ad-blocking's reach, experts say smaller publishers and bloggers have fewer means of survival.As the debate over online ad blocking heats up with the arrival of iOS 9, experts say the biggest casualties of the online ad war may be small publishers and bloggers with... Continue reading at Fast Company
[ Fast Company | 2015-10-22 00:00:00 UTC ]
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For the longest time, marketers believed that bigger was better. Bigger ad formats, bigger ad sizes and bigger animations drove ever-larger and more intrusive ad design. That is, until ad blockers arrived on the scene. Now consumers are protesting and showing their dissatisfaction by using... Continue reading at Advertising Age
[ Advertising Age | 2015-10-22 00:00:00 UTC ]
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