Now you’re talking--Smart Interaction Lab introduces three simple, toy-like instruments designed to build a better brainstorm. The modern brainstorm was invented in the 1930s, and then officially inked onto paper in 1953 in the book Applied Imagination, by Alex Osborn, the "O" in ad agency BBDO. We all know how a brainstorm goes down. Minds gather in a room to freely associate, banter, collaborate. There are no wrong answers, only sparks of ideas. It sounds a lot like, say, a conversation. Which begs the question: How is a brainstorm something that could be invented? No one invented talking to each other or sharing ideas. But what Osborn identified was a need for a focused group activity with enough gusto to produce something wild and inventive within a defined period of time. And like any activity or game, a brainstorm allows for player advantages and disadvantages.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2013-08-29 00:00:00 UTC ]