Print is losing out to television, adblocking is on the rise and newspapers are struggling to prove their worth to ad businessIn August last year a consortium of Britain’s leading national newspaper publishers launched an advertising campaign to draw attention to the merits of their titles as platforms for advertising. It was an unprecedented initiative. The very fact that six highly competitive rivals were willing to bury their hatchets showed the depth of the problem. They needed advertisers, and most especially their media agencies who book ads for them, to think again about having turned their backs on newspapers.But the campaign failed. Newspaper groups are reporting further reductions in ad revenue, with falls in money made from print ads in early 2016 even worse than already gloomy predictions and digital far from taking up the slack. The outlook for summer looks anything but sunny. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2016-04-03 00:00:00 UTC ]
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JPL Media announces sale to new publishing group National World for knockdown priceThe media company that owns famous newspapers such as the Scotsman and Yorkshire Post has been sold for just £10m, in a sign of the collapsing value of regional papers.JPI Media announced on Thursday it had been... Continue reading at The Guardian
[ The Guardian | 2020-12-31 16:33:33 UTC ]
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In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is... Continue reading at Digiday
[ Digiday | 2020-12-15 02:00:43 UTC ]
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PRH imprint #Merky Books is in the running to win £1m of Channel 4 airtime after making the six-strong shortlist for the broadcaster's Diversity in Advertising Award. Continue reading at The Bookseller
[ The Bookseller | 2020-10-14 20:10:57 UTC ]
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Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at Digiday
[ Digiday | 2020-10-08 01:00:00 UTC ]
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Legendary British-American media figure was behind major investigations including exposure of thalidomide scandalSir Harold Evans, the legendary editor whose 70-year career as a hard-driving investigative journalist, magazine founder, book publisher and author made him one of the most... Continue reading at The Guardian
[ The Guardian | 2020-09-24 04:24:29 UTC ]
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Australia has spoken, and J.K. Rowling is out. Rabble Books & Games in Maylands, Australia, said earlier this week that the store would stop stocking her books due to this, this, or this, all of which, it’s not so wild to presume, have already impacted her book sales. “We are always trying... Continue reading at Literrary Hub
[ Literrary Hub | 2020-09-17 19:06:37 UTC ]
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We live in unreal times. I wake up in the middle of a global pandemic to watch a reality-TV president spout conspiracy theories while dystopian corporations enact new science fiction tech. In this chaos, I’ve found myself turning to escapist fiction. Stories that conjure a different, more... Continue reading at Literrary Hub
[ Literrary Hub | 2020-09-17 08:49:57 UTC ]
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The Age and Sydney Morning Herald get behind corporate campaign to ease Covid-related travel lockdowns Follow our Australian coronavirus live blogFull Australian Covid stats; Covid restrictions state by stateNSW cases map; Vic cases mapNSW hotspots list; Qld hotspots listSign up for Guardian... Continue reading at The Guardian
[ The Guardian | 2020-09-17 02:14:42 UTC ]
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With this year’s Independent Bookstore Day occurring at a particularly rough time for booksellers, the iconic Powell’s Books in Portland has decided to make a statement and stop selling through Amazon. In a statement, owner Emily Powell notes that the occasion, this year, feels “especially... Continue reading at Literrary Hub
[ Literrary Hub | 2020-08-27 19:29:44 UTC ]
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Bookouture has signed crime writer Anna-Lou Weatherley, author of Kindle success The Stranger’s Wife, for three new psychological thrillers. Continue reading at The Bookseller
[ The Bookseller | 2020-08-10 19:20:36 UTC ]
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Print edition of London paper will remain but focus will shift to digital and mobile platformsCoronavirus – latest updatesSee all our coronavirus coverageThe Evening Standard is to cut 115 jobs, a third of its staff, as the London freesheet seeks a dramatic reduction in costs to survive the... Continue reading at The Guardian
[ The Guardian | 2020-08-07 10:58:35 UTC ]
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A poster supporting the Harry Potter author, paid for by an anti-trans activist, was removed from an Edinburgh train station for being too political. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-07-31 17:57:33 UTC ]
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Sandie Hawkins, a former Adobe executive, joined TikTok as its new advertising chief in the United States. Hawkins, who was named gm of global business solutions for the social video app and parent company ByteDance, previously was vp and head of Americas for Adobe Advertising Cloud and CRO at... Continue reading at AdWeek
[ AdWeek | 2020-07-28 21:26:52 UTC ]
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Hedge fund Chatham Asset Management says it will pay $312 million to buy newspaper publisher McClatchy out of bankruptcy protection Continue reading at ABC News
[ ABC News | 2020-07-25 15:28:47 UTC ]
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Hedge fund Chatham Asset Management said it plans to buy newspaper publisher McClatchy out of bankruptcy, ending 163 years of family control Continue reading at ABC News
[ ABC News | 2020-07-12 18:42:02 UTC ]
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Hedge fund Chatham plans to buy newspaper publisher McClatchy out of bankruptcy, ending 163 years of family control Continue reading at ABC News
[ ABC News | 2020-07-12 18:20:00 UTC ]
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"Plaintiff seeks an injunction that would restrain Ms. Trump from sharing insights she alone can share on the current President during his re-election.There may be no more serious First Amendment injury in American law," argues Mary L. Trump's legal team concludes in the filing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-03 04:00:00 UTC ]
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Review of ‘Rigged: America, Russia, and One Hundred Years of Covert Electoral Interference” by David Shimer Continue reading at The Washington Post
[ The Washington Post | 2020-06-25 05:00:11 UTC ]
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In an especially challenging year for print media advertising, The Wall Street Journal and Barron's Group executives spent their NewFronts presentation (virtually) touting their first-party data on consumers, especially the new paying readers who signed up during the pandemic. "There's a lot... Continue reading at AdWeek
[ AdWeek | 2020-06-24 18:42:54 UTC ]
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The court action filed this week by Donald Trump's attorney Charles Harder alleges that Simon & Schuster author Mary Trump is in violation of a nondisclosure agreement. The post Donald Trump Moves To Stop Yet Another Book, One by His Niece appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-24 14:27:21 UTC ]
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