Print is losing out to television, adblocking is on the rise and newspapers are struggling to prove their worth to ad businessIn August last year a consortium of Britain’s leading national newspaper publishers launched an advertising campaign to draw attention to the merits of their titles as platforms for advertising. It was an unprecedented initiative. The very fact that six highly competitive rivals were willing to bury their hatchets showed the depth of the problem. They needed advertisers, and most especially their media agencies who book ads for them, to think again about having turned their backs on newspapers.But the campaign failed. Newspaper groups are reporting further reductions in ad revenue, with falls in money made from print ads in early 2016 even worse than already gloomy predictions and digital far from taking up the slack. The outlook for summer looks anything but sunny. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2016-04-03 00:00:00 UTC ]
News tagged with:
#media agencies
#ad revenue
#money made
James Murdoch stepped down as director of two subsidiaries that publish Murdoch-owned newspapers, a move that could possibly presage News Corporations eventual exit from British newspapers. Continue reading at The New York Times
[ The New York Times | 2011-11-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#british newspapers
Newspapers, in danger of having their advertising lunch eaten by Groupon and its ilk, have teamed up to form an online deals platform. Eight publishing and media companies are launching the common digital shopping platform, called Find n Save. The eight are Advance Digital, A.H. Belo, Cox Media... Continue reading at AdWeek
[ AdWeek | 2011-11-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#daily deals
#advertising tools
One of the new print ads running for Ivory in select magazines in November and December. The brand also has a Facebook page. Continue reading at The New York Times
[ The New York Times | 2011-11-08 00:00:00 UTC ]
More news stories like this |
Glamour wants readers to scan the Facebook icon next to the singer Rihanna, and other icons placed throughout the issue. Continue reading at The New York Times
[ The New York Times | 2011-08-23 00:00:00 UTC ]
More news stories like this |
As publisher of The Lexington Herald-Leader, Creed Black supported an investigation of the University of Kentucky basketball team that led to the first Pulitzer Prize for the paper. Continue reading at The New York Times
[ The New York Times | 2011-08-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#pulitzer prize
Meredith Corp.--publisher of titles such as Better Homes & Gardens and Ladies Home Journal--has introduced The Meredith Engagement Dividend, a product that offers advertisers guaranteed sales for their investment in Meredith magazines. Participation requires a 12-month advertising commitment... Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#meredith magazines
#homes gardens
#meredith corp
#select advertisers
After the latest controversy broke in a string of revelations concerning phone hacking conducted by editorial staff, British newspaper News of the World is folding. News Internationals chairman deputy COO of News Corp. James Murdoch says that Sunday will be the last edition of the newspaper. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#james murdoch
#editorial staff
Company says national print advertising revenue down 11 percentGannett Co. is cutting 2 percent of its workforce, or 700 employees, at its U.S. Community Publishing division as the company struggles to turn the corner on a deep downturn in advertising revenue. Continue reading at Baltimore Sun
[ Baltimore Sun | 2011-06-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#advertising revenue
Research and Markets report features 2011 current and 2012 forecast estimates on the median wages and salaries nationally and for all 50 U.S. States. Continue reading at Editor & Publisher
[ Editor & Publisher | 2011-05-27 00:00:00 UTC ]
More news stories like this |
Internet advertising in the U.S. totaled $7.3 billion in the U.S. in the first quarter of 2011, up 23 percent over the same period in 2010 and set the highest first quarter level ever for the industry, according to the Interactive Advertising Bureau. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-26 00:00:00 UTC ]
More news stories like this |
After a successful initial partnership with Pictela with the OPA Push Down advertising unit, Hearst has decided to give Pictelas Interactive Advertising Bureau (IAB) Portrait technology a try. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-11 00:00:00 UTC ]
More news stories like this |
Magazine publishers are making plans to be part of, rather than run over by, the digital revolution. Continue reading at The New York Times
[ The New York Times | 2011-05-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital revolution
#making plans
#magazine publishers
#sell advertisers
#media equation
In starting Bookish.com, Simon & Schuster, Penguin Group USA and Hachette Book Group hope to provide one-stop shopping for books and information about authors. Continue reading at The New York Times
[ The New York Times | 2011-05-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#simon schuster
#publishers make
The Turkish newspaper publisher Turkuvaz Medya Group whose titles include the daily Sabah are now benefiting from an upgrade to their Harland Simon press control systems. Continue reading at Editor & Publisher
[ Editor & Publisher | 2011-05-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#titles include
#harland simon
The Telegraph is the latest news publisher to try reasserting a paid news economy for its newspaper in digital tablet form. Continue reading at Editor & Publisher
[ Editor & Publisher | 2011-05-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ipad edition
Barnes & Nobles advertising campaign for the Nook Color, an e-reading tablet, features no company stores in the ads, a nod to changes in the publishing industry. Continue reading at The New York Times
[ The New York Times | 2011-04-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing industry
#nook color
The Knot, whose brands include TheNest.com and TheBump.com, is converting the print version of The Nest to digital. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#print version
Written By: Charlotte Williams Publication Date: Tue, 29/03/2011 - 08:55 Random House c.e.o. Gail Rebuck has said she expects digital to become a "significant" part of its business in 2011 and hailed a "show-stopping" Christmas, as parent company Bertelsmann announced its full-year results to... Continue reading at The Bookseller
[ The Bookseller | 2011-03-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#full-year results
#gail rebuck
Huffington Post has taken a lot of knocks for building its business (which sold to AOL earlier this month for $315 million) partly by using unpaid bloggers. Those knocks became official last week with The Newspaper Guild, a union of media workers in the U.S. with 26,000 members, calling for... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#newspaper guild
#huffington post
Recognizing the fluid state of digital magazine publishing, the ABC board of directors has just modified a key requirement for qualifying a "replica" digital edition. Advertising in the print and digital editions no longer needs to be identical. The board's vote at their mid-March meeting was... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital editions
#digital edition
#digital magazines