Print is losing out to television, adblocking is on the rise and newspapers are struggling to prove their worth to ad businessIn August last year a consortium of Britain’s leading national newspaper publishers launched an advertising campaign to draw attention to the merits of their titles as platforms for advertising. It was an unprecedented initiative. The very fact that six highly competitive rivals were willing to bury their hatchets showed the depth of the problem. They needed advertisers, and most especially their media agencies who book ads for them, to think again about having turned their backs on newspapers.But the campaign failed. Newspaper groups are reporting further reductions in ad revenue, with falls in money made from print ads in early 2016 even worse than already gloomy predictions and digital far from taking up the slack. The outlook for summer looks anything but sunny. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2016-04-03 00:00:00 UTC ]
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Billionaire Gina Rinehart recently invested $146 million in Fairfax Media, the publisher of the Sydney Morning Herald and the Financial Review . Known as the "Iron Lady," Rinehart is the heir of mining magnate Lang Hancock and is believ ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-10 00:00:00 UTC ]
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BOULDER - The Boulder-based publisher of the Daily Camera will lay off 17 advertising design and production employees in an outsourcing move, the newspaper reported Wednesday, Jan. 8. Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-08 00:00:00 UTC ]
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CARMEL — Putnam County is paying more than $13,000 to an outside law firm for defending it against a lawsuit brought by Elizabeth Ailes, a weekly newspaper publisher and the wife of Fox News honcho Roger Ailes. Elizabeth Ailes, who owns the ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-03 00:00:00 UTC ]
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The current state of the newspaper industry is unsettled at best: more than two hundred newspapers have either folded or stopped publishing their print editions since 2007. Even the most acclaimed newspapers in the country are downsizing their new ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-16 00:00:00 UTC ]
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The team behind the successful book Change the World for a Fiver has launched a free newspaper... Continue reading at The Bookseller
[ The Bookseller | 2012-01-16 00:00:00 UTC ]
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While it is still early in the migration process, Apple's iPad and other tablets appear to be a very good thing for the publishing industry, allowing publishers to monetize their content while avoiding the printing and distribution costs associat ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-13 00:00:00 UTC ]
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Dan Shannon, publisher of North Carolina city titles Chapel Hill and Durham Magazines, has spotted a hole in the current news publishing model. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-02 00:00:00 UTC ]
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James Murdoch stepped down as director of two subsidiaries that publish Murdoch-owned newspapers, a move that could possibly presage News Corporations eventual exit from British newspapers. Continue reading at The New York Times
[ The New York Times | 2011-11-24 00:00:00 UTC ]
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Newspapers, in danger of having their advertising lunch eaten by Groupon and its ilk, have teamed up to form an online deals platform. Eight publishing and media companies are launching the common digital shopping platform, called Find n Save. The eight are Advance Digital, A.H. Belo, Cox Media... Continue reading at AdWeek
[ AdWeek | 2011-11-17 00:00:00 UTC ]
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One of the new print ads running for Ivory in select magazines in November and December. The brand also has a Facebook page. Continue reading at The New York Times
[ The New York Times | 2011-11-08 00:00:00 UTC ]
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Glamour wants readers to scan the Facebook icon next to the singer Rihanna, and other icons placed throughout the issue. Continue reading at The New York Times
[ The New York Times | 2011-08-23 00:00:00 UTC ]
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As publisher of The Lexington Herald-Leader, Creed Black supported an investigation of the University of Kentucky basketball team that led to the first Pulitzer Prize for the paper. Continue reading at The New York Times
[ The New York Times | 2011-08-18 00:00:00 UTC ]
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Meredith Corp.--publisher of titles such as Better Homes & Gardens and Ladies Home Journal--has introduced The Meredith Engagement Dividend, a product that offers advertisers guaranteed sales for their investment in Meredith magazines. Participation requires a 12-month advertising commitment... Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-25 00:00:00 UTC ]
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After the latest controversy broke in a string of revelations concerning phone hacking conducted by editorial staff, British newspaper News of the World is folding. News Internationals chairman deputy COO of News Corp. James Murdoch says that Sunday will be the last edition of the newspaper. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-07 00:00:00 UTC ]
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Company says national print advertising revenue down 11 percentGannett Co. is cutting 2 percent of its workforce, or 700 employees, at its U.S. Community Publishing division as the company struggles to turn the corner on a deep downturn in advertising revenue. Continue reading at Baltimore Sun
[ Baltimore Sun | 2011-06-22 00:00:00 UTC ]
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Research and Markets report features 2011 current and 2012 forecast estimates on the median wages and salaries nationally and for all 50 U.S. States. Continue reading at Editor & Publisher
[ Editor & Publisher | 2011-05-27 00:00:00 UTC ]
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Internet advertising in the U.S. totaled $7.3 billion in the U.S. in the first quarter of 2011, up 23 percent over the same period in 2010 and set the highest first quarter level ever for the industry, according to the Interactive Advertising Bureau. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-26 00:00:00 UTC ]
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After a successful initial partnership with Pictela with the OPA Push Down advertising unit, Hearst has decided to give Pictelas Interactive Advertising Bureau (IAB) Portrait technology a try. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-11 00:00:00 UTC ]
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Magazine publishers are making plans to be part of, rather than run over by, the digital revolution. Continue reading at The New York Times
[ The New York Times | 2011-05-09 00:00:00 UTC ]
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In starting Bookish.com, Simon & Schuster, Penguin Group USA and Hachette Book Group hope to provide one-stop shopping for books and information about authors. Continue reading at The New York Times
[ The New York Times | 2011-05-07 00:00:00 UTC ]
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