Can newspapers do anything to stop the advertising exodus?

Print is losing out to television, adblocking is on the rise and newspapers are struggling to prove their worth to ad businessIn August last year a consortium of Britain’s leading national newspaper publishers launched an advertising campaign to draw attention to the merits of their titles as platforms for advertising. It was an unprecedented initiative. The very fact that six highly competitive rivals were willing to bury their hatchets showed the depth of the problem. They needed advertisers, and most especially their media agencies who book ads for them, to think again about having turned their backs on newspapers.But the campaign failed. Newspaper groups are reporting further reductions in ad revenue, with falls in money made from print ads in early 2016 even worse than already gloomy predictions and digital far from taking up the slack. The outlook for summer looks anything but sunny. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2016-04-03 00:00:00 UTC ]
News tagged with: #media agencies #ad revenue #money made

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Hamptons Newspapers The Independent, Dan’s Papers to Merge

In a seismic shift on Long Island’s East End, Ron Perelman-owned weekly The Independent will end its print edition after Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-10 18:45:20 UTC ]
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News Corp Cuts More Jobs, This Time at Its Metropolitan Newspapers

News Corp has made more job cuts, this time to its metropolitan mastheads, as the company again signals it is Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-09 21:44:49 UTC ]
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News Corp cuts more jobs, this time at its metropolitan newspapers

Herald Sun, Daily Telegraph and Australian newsrooms to be reshaped as the company moves away from print to focus on digitalNews Corp has made more job cuts, this time to its metropolitan mastheads, as the company again signals it is moving away from print to become “much more focused on... Continue reading at The Guardian

[ The Guardian | 2020-06-09 09:47:40 UTC ]
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In the Field: Stopping the Covid Slide

Suzanne Tonini, collection development supervisor for Denver Public Schools, shares how her the city’s public schools and libraries are continuing to meet students’ educational needs amid the pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-05 04:00:00 UTC ]
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Hachette joins Frankfurt Book Fair exodus

Hachette UK will not be exhibiting at this year's Frankfurt Book Fair, the firm has announced. Continue reading at The Bookseller

[ The Bookseller | 2020-06-03 03:50:57 UTC ]
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'Gutting': News Corp Australia's newspaper print closures will leave 'thousands of stories' untold

Readers and former staff decry a terrible day for journalism and express grief at job cutsDevoted readers and former staff of Australia’s local newspapers have expressed their grief at News Corp Australia’s announcement of significant job cuts and the print closure of more than 100 local and... Continue reading at The Guardian

[ The Guardian | 2020-05-28 03:36:58 UTC ]
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News Corp announces end of more than 100 Australian print newspapers in huge shift to digital

Print editions of dozens of regional newspapers to finish, with sweeping job cuts feared‘Gutting’: News Corp Australia’s newspaper print closures will leave ‘thousands of stories’ untoldNews Corp Australia has confirmed that more than 100 local and regional newspapers will become digital only or... Continue reading at The Guardian

[ The Guardian | 2020-05-27 23:38:41 UTC ]
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UK National Newspaper Print Sales Plunge Amid Coronavirus Lockdown

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[ Editor & Publisher | 2020-05-22 22:41:14 UTC ]
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UK national newspaper print sales plunge amid coronavirus lockdown

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[ The Guardian | 2020-05-21 13:50:38 UTC ]
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The Australian appoints Michelle Gunn as first female editor in newspaper's 56-year history

Gunn, who will remain as editor of the Weekend Australian, began her career as a cadet journalist at the News Corp titleThe weekday Australian has appointed its first female editor in its 56-year history in Michelle Gunn, the editor of the Weekend Australian since 2012.Editor John Lehmann is... Continue reading at The Guardian

[ The Guardian | 2020-05-15 05:41:11 UTC ]
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‘Diversify your revenue streams, period’: IAB CEO Randall Rothenberg thinks relying on solely on advertising is ‘wrong’

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[ Digiday | 2020-05-12 04:00:00 UTC ]
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Scholastic UK acquires 'heart-stopping' Windrush story by Zephaniah

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[ The Bookseller | 2020-04-28 09:03:54 UTC ]
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Amazon France ordered to stop non-essential deliveries following court hearing

Amazon is to close six of its warehouses in France, after a court ruling stopped the delivery of non-essential items during the pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-04-15 21:29:21 UTC ]
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Hearst Promises Journalists at Its Newspapers No Furloughs, No Pay Cuts

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[ Editor & Publisher | 2020-04-09 14:52:48 UTC ]
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Times Literary Supplement offers free advertising to indies

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[ The Bookseller | 2020-04-08 04:53:42 UTC ]
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Statement: Ad Tech Companies: Stop Journalism-Harming Keyword Blocking Practices

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[ Editor & Publisher | 2020-04-03 21:38:18 UTC ]
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UK national newspaper sales plummet under Covid-19 lockdown

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[ The Guardian | 2020-03-27 14:04:29 UTC ]
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The Nationals’ heart-stopping ride to the 2019 World Series

With baseball on hiatus, Jesse Dougherty lets fans relive the team’s improbable run. Continue reading at The Washington Post

[ The Washington Post | 2020-03-27 12:00:00 UTC ]
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Edinburgh-based wholsesaler Bookspeed has closed its business during the coronavirus pandemic, saying it is unable to protect its warehouse workers with social distancing measures. Continue reading at The Bookseller

[ The Bookseller | 2020-03-24 05:06:40 UTC ]
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Woody Allen memoir published in US after protest stops first attempt

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[ The Guardian | 2020-03-23 15:19:32 UTC ]
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