Print is losing out to television, adblocking is on the rise and newspapers are struggling to prove their worth to ad businessIn August last year a consortium of Britain’s leading national newspaper publishers launched an advertising campaign to draw attention to the merits of their titles as platforms for advertising. It was an unprecedented initiative. The very fact that six highly competitive rivals were willing to bury their hatchets showed the depth of the problem. They needed advertisers, and most especially their media agencies who book ads for them, to think again about having turned their backs on newspapers.But the campaign failed. Newspaper groups are reporting further reductions in ad revenue, with falls in money made from print ads in early 2016 even worse than already gloomy predictions and digital far from taking up the slack. The outlook for summer looks anything but sunny. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2016-04-03 00:00:00 UTC ]
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Google says it will phase out its use of Material Design interface elements within its iOS apps in favor of Apple’s own UIKit. Jeff Verkoeyen, the company's iOS design chief, announced the change in a Twitter thread spotted by The Verge.This year my team shifted the open source Material... Continue reading at Engadget
[ Engadget | 2021-10-12 17:16:51 UTC ]
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Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-08 04:01:00 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection... Continue reading at Interesting Literature
[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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Avon Books has acquired Sarah Goodwin's debut Stranded, plus one more untitled novel. Continue reading at The Bookseller
[ The Bookseller | 2021-06-25 00:42:01 UTC ]
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Here’s an incredible archival project you might not know about: Reveal Digital is partnering with academic and public libraries to fund an expanding, open access collection of American prison newspapers. “American Prison Newspapers, 1800-2020: Voices From The Inside” is collecting and digitizing... Continue reading at Literrary Hub
[ Literrary Hub | 2021-05-28 17:24:30 UTC ]
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Having collected views from Black people across the publishing industry for the past year, the Black Agents and Editors’ Group has outlined 15 steps for how those in the trade can do better. Continue reading at The Bookseller
[ The Bookseller | 2021-04-09 07:18:36 UTC ]
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I’ll be the first to acknowledge Amazon and I make rather strange bedfellows. Raised on local libraries and used bookstores, I’ve long been a loyal customer to many of the indie bookshops cornered by the world’s largest online retailer, prizing them as community centers and places to find a... Continue reading at Literrary Hub
[ Literrary Hub | 2021-03-08 09:49:14 UTC ]
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Reuben Jonathan Miller describes the dehumanizing web of restrictions they face outside prison. Continue reading at The Washington Post
[ The Washington Post | 2021-03-05 13:00:00 UTC ]
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‘Ceasing sales of these books is only part of our commitment and our broader plan to ensure Dr. Seuss Enterprises’ catalog represents and supports all communities and families.’ Six Dr. Seuss books are being pulled from publication, the organization who manages the late author’s legacy accounted... Continue reading at Fast Company
[ Fast Company | 2021-03-02 08:06:15 UTC ]
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Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek
[ AdWeek | 2021-03-01 21:30:00 UTC ]
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As a queer Indigenous kid, Gary Lonesborough was alienated by the books he read. He hopes his new YA book gives a child like him the acceptance he never hadI’ve had a long relationship with telling stories. It hasn’t always been good.Mum and Dad were storytellers. They would tell stories to me... Continue reading at The Guardian
[ The Guardian | 2021-02-28 21:00:04 UTC ]
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Days after Canada pledged to make Facebook pay for news content amid an ongoing media battle with tech giants, a Winnipeg newspaper publisher is warning local news could be in trouble if the government doesn’t take bold action. Continue reading at CBC
[ CBC | 2021-02-21 22:04:21 UTC ]
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A West Virginia news publisher has filed an antitrust suit against Google and Facebook, who dominate the online ad market Continue reading at ABC News
[ ABC News | 2021-01-29 23:10:00 UTC ]
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Several organizations sent a letter to the Department of Justice on Friday urging it to stop Penguin Random House from purchasing Simon & Schuster. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-01-29 22:12:00 UTC ]
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Shamrock Capital, the parent company of Adweek, has acquired New York-based Bayard Advertising, which specializes in recruitment marketing. Founded in 1923, on Bayard Street in Lower Manhattan, Bayard offers a suite of services, including branding, creative, digital media strategy, programmatic... Continue reading at AdWeek
[ AdWeek | 2021-01-27 23:07:08 UTC ]
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The pandemic has catapulted digital media forward to such an extent that 2021 looks more like 2024. Continue reading at Media Week
[ Media Week | 2021-01-27 09:12:11 UTC ]
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Claire Blunt has been chief financial, operations and data officer for Hearst Europe. Continue reading at Media Week
[ Media Week | 2021-01-14 13:39:31 UTC ]
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JPL Media announces sale to new publishing group National World for knockdown priceThe media company that owns famous newspapers such as the Scotsman and Yorkshire Post has been sold for just £10m, in a sign of the collapsing value of regional papers.JPI Media announced on Thursday it had been... Continue reading at The Guardian
[ The Guardian | 2020-12-31 16:33:33 UTC ]
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