Can newspapers do anything to stop the advertising exodus?

Print is losing out to television, adblocking is on the rise and newspapers are struggling to prove their worth to ad businessIn August last year a consortium of Britain’s leading national newspaper publishers launched an advertising campaign to draw attention to the merits of their titles as platforms for advertising. It was an unprecedented initiative. The very fact that six highly competitive rivals were willing to bury their hatchets showed the depth of the problem. They needed advertisers, and most especially their media agencies who book ads for them, to think again about having turned their backs on newspapers.But the campaign failed. Newspaper groups are reporting further reductions in ad revenue, with falls in money made from print ads in early 2016 even worse than already gloomy predictions and digital far from taking up the slack. The outlook for summer looks anything but sunny. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2016-04-03 00:00:00 UTC ]
News tagged with: #media agencies #ad revenue #money made #gloomy predictions

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Barstool Sports CEO on Why Advertisers Shouldn’t Be Scared of the Edgy Platform

Dave Portnoy launched Barstool Sports in 2003 as a print publication about sports gambling and fantasy sports projections. In the later 2000s, it became a company known for raunchy blog posts and throwing paint parties for college students at bars. Fast-forward to 2020, and it's one of the most... Continue reading at AdWeek

[ AdWeek | 2020-06-23 22:10:32 UTC ]
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Condé Nast Pitches Diversity to Advertisers at NewFronts

Publishing giant Cond? Nast is committed to championing more diverse voices, executives told potential advertisers today at the company's virtual NewFronts presentation. The event comes two weeks after charges of racist and biased behavior toward former and current employees who were outspoken... Continue reading at AdWeek

[ AdWeek | 2020-06-23 19:36:48 UTC ]
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Attention: Please stop microwaving your library books.

As libraries begin to reopen around the country, patrons are excited to get back to borrowing books—but they’re also still nervous about COVID-19, which is understandable. At least some of them have been “getting creative” in their attempts to protect themselves, prompting at least one public... Continue reading at Literrary Hub

[ Literrary Hub | 2020-06-23 18:08:53 UTC ]
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Gehrig’s ghostwritten newspaper columns offer bromides from baseball great

Author Alan Gaff unearthed a series of articles and shaped them into “The Lost Memoir.” Continue reading at The Washington Post

[ The Washington Post | 2020-06-19 12:00:00 UTC ]
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John Bolton's bad reviews don't stop him topping US book charts

The Room Where It Happened, due out later this month if attempts to block publication fail, has received stinging early notices but is already Amazon’s No 1John Bolton’s damning indictment of the Trump presidency is topping bestseller charts in the US a week before its release, despite withering... Continue reading at The Guardian

[ The Guardian | 2020-06-18 11:54:13 UTC ]
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Decade-long study shows why South Africa needs to stop stereotyping young black men

Young black men are often viewed through a criminal lens. A new book based on an 11-year-long study of adolescent men in a South African township upends the stereotypes. Continue reading at The Conversation

[ The Conversation | 2020-06-15 15:08:26 UTC ]
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Missouri Newspaper Publisher Resigns After Printing Racist Cartoon

Bill Miller Sr. has stepped down as the Washington Missourian's publisher but is still the paper's owner. Continue reading at The Huffington Post

[ The Huffington Post | 2020-06-11 17:50:02 UTC ]
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Hamptons Newspapers The Independent, Dan’s Papers to Merge

In a seismic shift on Long Island’s East End, Ron Perelman-owned weekly The Independent will end its print edition after Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-10 18:45:20 UTC ]
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News Corp Cuts More Jobs, This Time at Its Metropolitan Newspapers

News Corp has made more job cuts, this time to its metropolitan mastheads, as the company again signals it is Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-09 21:44:49 UTC ]
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News Corp cuts more jobs, this time at its metropolitan newspapers

Herald Sun, Daily Telegraph and Australian newsrooms to be reshaped as the company moves away from print to focus on digitalNews Corp has made more job cuts, this time to its metropolitan mastheads, as the company again signals it is moving away from print to become “much more focused on... Continue reading at The Guardian

[ The Guardian | 2020-06-09 09:47:40 UTC ]
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In the Field: Stopping the Covid Slide

Suzanne Tonini, collection development supervisor for Denver Public Schools, shares how her the city’s public schools and libraries are continuing to meet students’ educational needs amid the pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-05 04:00:00 UTC ]
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Hachette joins Frankfurt Book Fair exodus

Hachette UK will not be exhibiting at this year's Frankfurt Book Fair, the firm has announced. Continue reading at The Bookseller

[ The Bookseller | 2020-06-03 03:50:57 UTC ]
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'Gutting': News Corp Australia's newspaper print closures will leave 'thousands of stories' untold

Readers and former staff decry a terrible day for journalism and express grief at job cutsDevoted readers and former staff of Australia’s local newspapers have expressed their grief at News Corp Australia’s announcement of significant job cuts and the print closure of more than 100 local and... Continue reading at The Guardian

[ The Guardian | 2020-05-28 03:36:58 UTC ]
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News Corp announces end of more than 100 Australian print newspapers in huge shift to digital

Print editions of dozens of regional newspapers to finish, with sweeping job cuts feared‘Gutting’: News Corp Australia’s newspaper print closures will leave ‘thousands of stories’ untoldNews Corp Australia has confirmed that more than 100 local and regional newspapers will become digital only or... Continue reading at The Guardian

[ The Guardian | 2020-05-27 23:38:41 UTC ]
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UK National Newspaper Print Sales Plunge Amid Coronavirus Lockdown

Print sales for the UK’s biggest national newspapers slumped by as much as 39% last month, as the coronavirus lockdown Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-22 22:41:14 UTC ]
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UK national newspaper print sales plunge amid coronavirus lockdown

Some titles fall up to 39% as publishers grapple with selling copies with shops shut and transport hubs closedCoronavirus – latest updatesSee all our coronavirus coveragePrint sales for the UK’s biggest national newspapers slumped by as much as 39% last month, as the coronavirus lockdown shut... Continue reading at The Guardian

[ The Guardian | 2020-05-21 13:50:38 UTC ]
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The Australian appoints Michelle Gunn as first female editor in newspaper's 56-year history

Gunn, who will remain as editor of the Weekend Australian, began her career as a cadet journalist at the News Corp titleThe weekday Australian has appointed its first female editor in its 56-year history in Michelle Gunn, the editor of the Weekend Australian since 2012.Editor John Lehmann is... Continue reading at The Guardian

[ The Guardian | 2020-05-15 05:41:11 UTC ]
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‘Diversify your revenue streams, period’: IAB CEO Randall Rothenberg thinks relying on solely on advertising is ‘wrong’

The news publishing industry may be getting squeezed by the pandemic economy, but for Interactive Advertising Bureau CEO Randall Rothenberg, it set itself up for failure long ago, by leaning too heavily on advertiser revenue. "When the United States became a national marketplace in the mid to... Continue reading at Digiday

[ Digiday | 2020-05-12 04:00:00 UTC ]
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Scholastic UK acquires 'heart-stopping' Windrush story by Zephaniah

Scholastic UK is to publish Windrush Child by Benjamin Zephaniah as part of its Voices series.  Continue reading at The Bookseller

[ The Bookseller | 2020-04-28 09:03:54 UTC ]
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Amazon France ordered to stop non-essential deliveries following court hearing

Amazon is to close six of its warehouses in France, after a court ruling stopped the delivery of non-essential items during the pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-04-15 21:29:21 UTC ]
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