Bloomberg BusinessWeek is certainly seeing the fruits of its redesign labors. According to figures released by the Publishers Information Bureau, BusinessWeek experienced an increase of 49 percent in ad sales for 2011s first quarter, compared to 2010s first quarter. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age
[ Advertising Age | 2019-09-18 14:00:00 UTC ]
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Fundamentally, advertising doesn’t work unless it is seen. In print media, the mantra was “far forward, on a right-hand page, facing a full page of editorial content.” On TV, it was and still is “the first or last spot in the advertising pod.” And in the digital publishing world, it is “above... Continue reading at Digiday
[ Digiday | 2019-09-12 18:40:59 UTC ]
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Amaryllis Fox shares details of her former job, but the CIA hasn’t approved her book yet. Continue reading at The Washington Post
[ The Washington Post | 2019-09-11 10:00:00 UTC ]
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Google's most vocal critics have caused a schism among the ad-tech community: One group led by Brave, a rival web browser, claims to have analyzed Google's ad exchange and found sneaky data-sharing with partners. Meanwhile, Google's defenders say rivals are being alarmist about a common industry... Continue reading at Advertising Age
[ Advertising Age | 2019-09-09 16:35:44 UTC ]
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Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Back in Black NFL ad pricing has rebounded after last year’s drop,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-06 09:00:00 UTC ]
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A month after longtime AMC Networks ad sales executive Scott Collins parted ways with the home of “The Walking Dead” and “Killing Eve,” the cable programmer has tapped a mainstay from the magazine world to oversee its linear TV and digital inventory. AMC this afternoon announced that it has... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 23:26:31 UTC ]
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The magazine company has run over 200 global campaign over the last year from its centralized team of 26 people, based in London. The post 1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-08-14 04:01:54 UTC ]
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Home of the original Shake Shack and lined by food carts and the sprawling Eataly marketplace, it’s not difficult to find a good meal in Manhattan’s Madison Square Park. Nor is it easy to stand out. Taste of Home found a way, when, last December, it offered passersby a chance to win a dinner... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-13 15:42:27 UTC ]
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HarperCollins’ global sales recorded a disappointing fourth quarter, down from $490m in 2018 to $419m in 2019, a decrease of 14%, for the three months ending 30th June. Continue reading at The Bookseller
[ The Bookseller | 2019-08-09 05:11:55 UTC ]
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As a young writer obsessed with epiphanies in fiction, Jess Row stumbled upon a revelation of his own. Continue reading at The Paris Review
[ The Paris Review | 2019-07-29 16:10:33 UTC ]
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As Pearson continues to overhaul its education operations, the company said its stake in Penguin Random House contributed £25 million to its adjusted operating profit, up from £22 million in the first half of 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-29 04:00:00 UTC ]
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Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as... Continue reading at Advertising Age
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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As ad-tech outfits face a tighter and tighter squeeze from industry consolidation and impending regulations surrounding data privacy, investors are starting to take notice and funnel their dollars elsewhere. This was the sentiment heard across the stage at Adweek's NexTech Conference this week,... Continue reading at AdWeek
[ AdWeek | 2019-07-26 18:48:49 UTC ]
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In a push to lure high-end brands to the cinema advertising circuit, National CineMedia announced today the launch of LuxeNet, a portfolio of 130 of its premium movie theaters in high-income areas of key U.S. cities. According to Nielsen data, NCM is the country’s most prominent cinema... Continue reading at Advertising Age
[ Advertising Age | 2019-07-24 14:06:00 UTC ]
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Total revenue at Educational Development Corp. dropped 8% in the first quarter of fiscal 2020, to $27.6 million, from the comparable period a year ago. Earnings, meanwhile, fell from $1.8 million a year ago to $1.3 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-24 04:00:00 UTC ]
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Sales in the religion category increased 14.7% in 2018, to $1.22 billion, according to figures released by the AAP. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-24 04:00:00 UTC ]
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Welbeck Publishing Group has announced net sales were up for 2018 by 29% at Mortimer Books, the company it acquired when it took on Carlton this year. Continue reading at The Bookseller
[ The Bookseller | 2019-07-22 18:46:43 UTC ]
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Between dealing with ad blockers, ensuring GDPR compliance and keeping up with changing ad viewability standards, digital publishing is hard work. In the pursuit of more revenue, publishers usually focus on either increasing their ad inventory or optimizing the existing ad inventory. Ad refresh... Continue reading at Advertising Age
[ Advertising Age | 2019-07-22 14:00:00 UTC ]
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Critical Linking is a daily roundup of the most interesting bookish links from around the web sponsored by Libro.fm. “This ... Continue reading at Book Riot
[ Book Riot | 2019-07-21 10:30:01 UTC ]
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