Bloomberg BusinessWeek is certainly seeing the fruits of its redesign labors. According to figures released by the Publishers Information Bureau, BusinessWeek experienced an increase of 49 percent in ad sales for 2011s first quarter, compared to 2010s first quarter. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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#ad pages
#bloomberg businessweek
#figures released
#ad sales
The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek
[ AdWeek | 2019-11-11 16:49:21 UTC ]
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#york magazine
#direct result
#online publishing
#digital media
Hachette UK has reported a "solid" third quarter, slightly down on last year due to slow sales in Education, as parent company Lagardère revealed a 4.1% revenue increase like-for-like. Continue reading at The Bookseller
[ The Bookseller | 2019-11-07 01:53:48 UTC ]
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#hachette uk
#year due
#lagardère
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Paradoxically light and melancholy, the novel hews to the border of fantasy but stays in the land of realism. Continue reading at The Washington Post
[ The Washington Post | 2019-11-04 17:24:07 UTC ]
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#kevin wilson
Scribe UK staff are taking a reading day on 7th November, the anniversary of the Russian Revolution, to celebrate and immerse themselves in a 1000-page translated epic: The Eighth Life by Georgian novelist Nino Haratischvili. Continue reading at The Bookseller
[ The Bookseller | 2019-10-30 10:49:04 UTC ]
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#7th november
#russian revolution
United campaign by media companies highlights government moves to penalise whistleblowing and criminalise journalism • Lenore Taylor: Concrete action rather than nice words are needed on press freedomThe front page of every newspaper in Australia was blacked out on Monday as part of a campaign... Continue reading at The Guardian
[ The Guardian | 2019-10-20 22:51:36 UTC ]
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#front pages
#fight back
#secrecy laws
#high court
#news corp
Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age
[ Advertising Age | 2019-10-18 21:39:48 UTC ]
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#senior director
#ab inbev
#ll continue
#hard lemonade
#nielsen data
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#nielsen
Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age
[ Advertising Age | 2019-10-17 21:42:28 UTC ]
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#brand safety
#direct response
#ve built
#context matters
#publishing tools
#biggest players
#digital publishing
#publishing partners
Visiting Times Square at night can be a pretty overwhelming experience, in part because of the visual chaos of so many massive digital ads vying for your attention. But would it be even more overwhelming if all the ads came together to tell one immersive story? The producers of Broadway's Harry... Continue reading at AdWeek
[ AdWeek | 2019-10-10 20:54:51 UTC ]
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#harry potter
Elijah Jay is wants nternet stardom, almost anywhere he can get it, just not as a TikTok salesman. But that’s exactly what he became when the social media company used one of his videos in an ad that ran on Snapchat. Jay's video, in which he performs a balloon-swallowing stunt, has been seen by... Continue reading at Advertising Age
[ Advertising Age | 2019-10-07 09:00:00 UTC ]
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#e-mail statement
#bad form
#full-time job
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#digital media
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. TikTok wants... Continue reading at Advertising Age
[ Advertising Age | 2019-10-04 10:00:00 UTC ]
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#retail sales
#lindsay rittenhouse
#pumpkin spice
#i-hsien sherwood
#alfred maskeroni
#digital publisher
In the 1950s and ’60s, Mr. Conner’s art helped sell airlines and overalls and accompanied short stories in The Saturday Evening Post and elsewhere. Continue reading at The New York Times
[ The New York Times | 2019-10-03 21:16:21 UTC ]
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#short stories
Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months... Continue reading at Advertising Age
[ Advertising Age | 2019-10-03 19:49:51 UTC ]
More news stories like this | News stories tagged with:
#cyber monday
#direct impact
#consumer confidence
#physical stores
#digital media
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. The FBI’s... Continue reading at Advertising Age
[ Advertising Age | 2019-10-03 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#patrick mahomes
#ad lib
#environmental activist
#exclusive data
#online publisher
#nielsen
Sometimes an ad gets just a little too truthful for its own good. By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a... Continue reading at Advertising Age
[ Advertising Age | 2019-09-30 09:00:00 UTC ]
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#merger talks
#minority stake
#recent months
#memoir
Sady Doyle collects hideous examples of mistreated women to shed light on modern relationships between the sexes. Continue reading at The Washington Post
[ The Washington Post | 2019-09-27 02:23:01 UTC ]
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#shed light
Amid cultural, social, and political unrest, including most recently the Trump impeachment inquiry, founder of the faith-in-action organization Sojourners Jim Wallis aims to reassert Christian values in his new book, ‘Christ in Crisis.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-25 04:00:00 UTC ]
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#political unrest
Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on... Continue reading at Advertising Age
[ Advertising Age | 2019-09-24 23:11:20 UTC ]
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#machine learning
#real time
#advertising business
#purchase intent
#publishing industry
Employees at ad agencies, tech companies and brands skipped work today to join the Global Climate Strike, a protest of government and corporate inaction on climate change. Today's strike, scheduled just ahead of the U.N. Climate Action Summit in New York, is the third event in a series of... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 22:10:02 UTC ]
More news stories like this | News stories tagged with:
#climate activism
#social impact
#public policy
#nielsen
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 10:00:00 UTC ]
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#simon dumenco
#chicago bulls
#cut deals
#anonymous tip
#publishing news
Scholastic has reported a 7% rise in revenue for its first quarter results to $232.6m (£185m) due partly to its YA titles and graphic novels imprint Graphix. Continue reading at The Bookseller
[ The Bookseller | 2019-09-19 16:16:17 UTC ]
More news stories like this | News stories tagged with:
#quarter results
#7% rise
#ya titles
#scholastic