Bloomberg BusinessWeek is certainly seeing the fruits of its redesign labors. According to figures released by the Publishers Information Bureau, BusinessWeek experienced an increase of 49 percent in ad sales for 2011s first quarter, compared to 2010s first quarter. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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Apple's string of new subscription services pushes advertising mostly out of the picture -- but for the magazine industry that is a major partner in Apple's expanded news offering, there will be ads nonetheless.Apple on Monday revealed Apple News Plus and the Apple TV Plus video streaming... Continue reading at Advertising Age
[ Advertising Age | 2019-03-26 00:00:00 UTC ]
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Trapeze has pre-empted the “addictive page-turner” by debut author Erica Katz – a New York lawyer writing under a pseudonym. Continue reading at The Bookseller
[ The Bookseller | 2019-03-22 00:00:00 UTC ]
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Quercus has snapped up an “emotional page-turner” by Linda Green in a two-book deal. Continue reading at The Bookseller
[ The Bookseller | 2019-03-19 00:00:00 UTC ]
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Judges praise the 13 finalists – all but two published by indie houses – for ‘enriching our idea of what fiction can do’The “finest works of translation from around the world” are almost exclusively published by independent presses – at least according to the Man Booker International prize,... Continue reading at The Guardian
[ The Guardian | 2019-03-13 00:00:00 UTC ]
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Seventy-eight percent of 103 European publishers surveyed by Digiday said their programmatic inventory prices remain unchanged since GDPR. The post Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-13 00:00:00 UTC ]
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TrustX is eliminating its 12.5 percent supply-side fee from within its platform following a three-month trial with Meredith, NBCUniversal, CBS Interactive and Magna Global, a move it hopes will have broader implications for the digital advertising ecosystem.The trade body, which represents 35... Continue reading at Advertising Age
[ Advertising Age | 2019-03-07 00:00:00 UTC ]
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Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships.The Facebook-owned platform... Continue reading at Advertising Age
[ Advertising Age | 2019-03-06 00:00:00 UTC ]
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Kogan Page has published the first book on Artificial Intelligence written with the help of AI, in its latest Inspire series titled Superhuman Innovation. Continue reading at The Bookseller
[ The Bookseller | 2019-03-05 00:00:00 UTC ]
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The idea of an advertising character becoming the focus of a children's book might normally feel a bit icky, but here's a worthwhile exception. The orangutan character from London agency Mother's "Rang-tan" ad--originally made for Greenpeace and later repurposed as grocer Iceland Foods'... Continue reading at AdWeek
[ AdWeek | 2019-03-05 00:00:00 UTC ]
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The chief of the UK's 90-year-0ld Faber & Faber will tell the Quantum audience at the London Book Fair that however troubling Brexit's confusions may be, publishing holds the world's 'editorial centrality' in its hands: and that means it has a job to do. The post Faber’s Stephen Page Opens... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-01 00:00:00 UTC ]
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To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-25 00:00:00 UTC ]
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Orion Fiction has scooped a "suspenseful page-turner" on new motherhood by Curtis Brown Creative alumna Nikki Smith in a two-book pre-emptive deal. Continue reading at The Bookseller
[ The Bookseller | 2019-02-22 00:00:00 UTC ]
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The upcoming movie Yesterday bears resemblance to Nick Milligan’s novel EnormityWhen Nick Milligan decided to self-publish his speculative fiction novel, Enormity, he knew it was going to be a hard slog to find an audience. But seeing a similar plot play out in the trailer for Danny Boyle’s new... Continue reading at The Guardian
[ The Guardian | 2019-02-19 00:00:00 UTC ]
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Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of the initiative.The social media giant is... Continue reading at Advertising Age
[ Advertising Age | 2019-02-15 00:00:00 UTC ]
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Bookstore sales in November jumped to $729 million, up from $663 million a year ago. The jump marks an increase of 9.9%, and is culled from preliminary estimates released by the U.S. Census Bureau. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-14 00:00:00 UTC ]
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Licensed titles made up 26% of unit sales of juvenile books in the U.S. in 2018, according to just-released research from the NPD Group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-14 00:00:00 UTC ]
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UK government backs investigation into dominance of Facebook and GoogleFacebook and Google could be forced to open up their businesses and share details of how their advertising model works, after the government backed an investigation into concerns that their dominance of the online advertising... Continue reading at The Guardian
[ The Guardian | 2019-02-13 00:00:00 UTC ]
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Hachette UK c.e.o. David Shelley hailed a "very strong" fourth quarter for the publisher, as parent company Lagardère reported a revenue drop of 1.2% like-for-like for the full-year 2018. Continue reading at The Bookseller
[ The Bookseller | 2019-02-08 00:00:00 UTC ]
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Earlier today, measurement provider DoubleVerify announced it has uncovered a new bot network that perpetrates fraud by circumventing ads.txt protections, an IAB-sanctioned protocol aimed at reducing domain spoofing that was unveiled two years ago. The botnet carries out a sophisticated, unique... Continue reading at AdWeek
[ AdWeek | 2019-02-08 00:00:00 UTC ]
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Amazon's 2018 sales increased 31% to $232.9bn as the online giant revealed a record $72bn revenue for the fourth quarter, in its latest financial results. Continue reading at The Bookseller
[ The Bookseller | 2019-02-02 00:00:00 UTC ]
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