Bloomberg BusinessWeek is certainly seeing the fruits of its redesign labors. According to figures released by the Publishers Information Bureau, BusinessWeek experienced an increase of 49 percent in ad sales for 2011s first quarter, compared to 2010s first quarter. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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#ad pages
#bloomberg businessweek
#figures released
#ad sales
Endemic ads were completely in the driver’s seat when it came to ads in automotive magazines this March. According to GfK MRI’s Starch Advertising Research, ads for Chevy parts and Nitto truck tires performed particularly well in consumer recall, together garnering four of the top six positions... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-09 00:00:00 UTC ]
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As the Association of American Publishers' StatShot Annual is citing, BookNet Canada's English-language market sees online retail edging up on physical-store retail, though print is flat in the first six months of 2018. The post In a ‘Steady’ First Half, BookNet Canada Sees Audiobook Purchases 4... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-06 00:00:00 UTC ]
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To keep people engaged, the sweepstakes company is going big on social, creating a mobile app and weekly Facebook show. The post Publishers Clearing House is surviving the ad duopoly by selling engagement appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-06 00:00:00 UTC ]
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#mobile app
Headline imprint Tinder Press has acquired American Dirt by Jeanine Cummins in a "very competitive" auction. Continue reading at The Bookseller
[ The Bookseller | 2018-07-31 00:00:00 UTC ]
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The BBC’s North America editor talks about impartiality, gender pay disputes, and dealing with the White HouseJon Sopel has been the BBC’s North American editor since 2014. His previous roles there include Paris correspondent and chief political correspondent, and he has also hosted The Politics... Continue reading at The Guardian
[ The Guardian | 2018-07-29 00:00:00 UTC ]
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#tumultuous year
#free world
The financial news publisher's new display ad can be customized on the fly based on how viewers respond to them. The post Bloomberg Media takes a stab at overhauling the display ad appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-27 00:00:00 UTC ]
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#display ad
At a high-level conference organized by CANIEM, Mexican publishers were encouraged to embrace change and innovation, including new ways to promote reading and book sales. The post ‘Go Out and See the World’: Mexico’s Publishers Urged To Accelerate Innovation appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-27 00:00:00 UTC ]
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#publishers urged
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The social media ads that helped Vote Leave win the EU referendum are published in full for the first time. Continue reading at BBC World
[ BBC World | 2018-07-26 00:00:00 UTC ]
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#vote leave
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Snapchat has developed a private marketplace for advertisers that could help publishers on the platform sell commercials directly to brands and raise the value of the ad inventory.On Wednesday, Snapchat said advertisers are now able to book ad space in specific shows and channels created by... Continue reading at Advertising Age
[ Advertising Age | 2018-07-25 00:00:00 UTC ]
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#ad inventory
#publishing partners
#including hearst
#nbc universal
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In his new book, Muslim-American activist and scholar Eboo Patel calls on Americans of all religions to embrace the common good while maintaining distinctive differences. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-25 00:00:00 UTC ]
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The year 2006 was full of momentous occasions. The U.S. population cracked the 300 million mark, Walt Disney bought Pixar and a fledgling Facebook opened its registration to anyone over 13 with an email address. It wasn't a banner year for Pluto, which got downgraded from a full-fledged planet... Continue reading at Advertising Age
[ Advertising Age | 2018-07-24 00:00:00 UTC ]
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#email address
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Chance the Rapper is also a... Continue reading at Advertising Age
[ Advertising Age | 2018-07-20 00:00:00 UTC ]
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#alexa app
#news release
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Total revenues at Bloomsbury were up 3.7% year-on-year for the four months ending 30th June 2018 following a "particularly strong result" from the adult consumer division. Continue reading at The Bookseller
[ The Bookseller | 2018-07-19 00:00:00 UTC ]
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#total revenues
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The former secondary school teacher and graduate of Bath Spa’s MA in Writing for Young People explores themes of prejudice, racism and identity. Continue reading at The Bookseller
[ The Bookseller | 2018-07-17 00:00:00 UTC ]
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#emma carroll
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UPDATE: After this article was published, Facebook reversed its decision that the Walmart ad was political and required a "paid for by" disclosure. "The aim of this policy and authorization process is increased authenticity for political ads on Facebook," a spokeswoman said in an email. "It... Continue reading at Advertising Age
[ Advertising Age | 2018-06-30 00:00:00 UTC ]
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#ll learn
It’s often said that the biggest portion of television advertising is done by TV networks themselves for tune-in promotion. With this in mind, networks might want to take another look at print magazines, based on consumer ad recall data from GfK MRI’s Starch Advertising Research in the... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-29 00:00:00 UTC ]
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Facebook is standing by its policy to include news publishers’ promoted stories in a political ad archive, disappointing publishers. The post Facebook tweaks political ads policy, but not enough to satisfy irate publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-28 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: AT&T quickly followed up its... Continue reading at Advertising Age
[ Advertising Age | 2018-06-26 00:00:00 UTC ]
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#european union
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The political debate is paying off for publishers of political books, NPD's data indicates, with major titles leading a nonfiction boost that shows up not just in print but also in ebook sales. The post NPD Group Sees 32-Percent Rise in US Political Books, Year to Date appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-21 00:00:00 UTC ]
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#political books
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Facebook head of global news partnerships Campbell Brown explained in a blog post why news publishers will not be exempted from the social network's recent introduced policy on political ads. Facebook announced last month that all election-related and issue ads in the U.S. on both Facebook and... Continue reading at AdWeek
[ AdWeek | 2018-06-15 00:00:00 UTC ]
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#facebook won
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