Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook chats for brands like VH1 and Discovery Channel back in October, as an alternative to the Twitter Q&As that brands typically organize. For example, Sony Masterworks set up a real-time chat on Facebook to promote a new album from artist Jackie Evancho last fall. Now, MTV and iHeartRadio are plugging video into those virtual meet and greets. Late Thursday afternoon, MTV set up a Facebook chat with Teen Mom 2 star Kailyn Lowry to talk about her show. And last week, iHeartRadio ran a Facebook Q&A with YouTube singer Max Schneider. He responded to eight questions from fans in one hour with short video clips. It's all part of Facebook's plan to turn the site into a video platform for brands, publishers and creators. Clips are uploaded straight to Facebook through BumeBox's platform with a branded logo at the top of the screen, similar to what Periscope streams look like. The social videos aren't technically streamed since they are uploaded, but the idea is to crank out responses through clips quickly, similar to how brands use Periscope and Meerkat to answer questions in real time. Unlike Meerkat or Periscope, though, the videos are saved and posted to brands' pages, which Chris Williams, iHeartRadio's chief product officer, said is a major differentiator. "What... Continue reading at 'AdWeek'
[ AdWeek | 2015-07-17 00:00:00 UTC ]
When it comes to U.S. mobile ad budgets for telecommunications companies, 77 percent of the spending is in video and rich media, according to Vdopia's latest cross-client study. The Silicon Valley-based mobile ad network has a reach of approximately 330 million consumers and counts AT&T,... Continue reading at AdWeek
[ AdWeek | 2014-10-09 00:00:00 UTC ]
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At a packed, two-hour town hall in Hall 4.2, the Copyright Clearance Center examined the shift to Open Access publishing, and the next steps in its development. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-09 00:00:00 UTC ]
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If there's ever a case for the viral success of native video content, it's the partnership between Buzzfeed and Purina. The millennial-targeted publisher and the pet brand have worked together on several popular campaigns, including the Sad Cat Diary (17.4 million views), A Cat's Guide To... Continue reading at AdWeek
[ AdWeek | 2014-10-08 00:00:00 UTC ]
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If you’re like me, you might stroll past a local coffee shop or book store numerous times before you notice it’s there or go inside. Facebook thinks an ad might give that extra nudge.On Tuesday, the company began rolling out a new feature for local advertising that lets businesses target users... Continue reading at PC World
[ PC World | 2014-10-08 00:00:00 UTC ]
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Facebook's mobile ad network is officially open for business.Five months after the social network formally launched its Audience Network with a small set of app publishers and advertisers, Facebook is opening up the mobile ad network to any media buyer and seller. The company is also adding a... Continue reading at Advertising Age
[ Advertising Age | 2014-10-07 00:00:00 UTC ]
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A “like” on Facebook is worth a lot to advertisers there. Now it’s also worth something to advertisers in other mobile apps.Facebook’s having a coming-out party for its “audience network,” an ad network that lets existing advertisers on Facebook also have their ads placed in a large number of... Continue reading at PC World
[ PC World | 2014-10-07 00:00:00 UTC ]
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Marie Claire and NME publisher, formerly known as IPC Media, reports £21.5m profit as revenues fall 7% year on year Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-10-07 00:00:00 UTC ]
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Facebook is taking the wraps off its mobile ad network after saying the early results helped lead to big gains for apps like Shazam and game makers like Glu Mobile, the developer behind Kim Kardashian: Hollywood. The company said today that the Facebook Audience Network is now open to all... Continue reading at AdWeek
[ AdWeek | 2014-10-07 00:00:00 UTC ]
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Hardback titles by the likes of John Cleese and Jacqueline Wilson go on sale in race for Christmas bestseller listsTim Walker is expecting queues outside his familys bookshops in Oakham and Stamford on Thursday. Other booksellers up and down the country will be hoping for a similar rush of eager... Continue reading at The Guardian
[ The Guardian | 2014-10-06 00:00:00 UTC ]
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Specs Who LeVar Burton Age 57 Claim to fame Emmy-winning actor (Roots, Star Trek: The Next Generation); host and producer of Reading Rainbow; author of the children’s book The Rhino Who Swallowed a Storm (available Oct. 7) Base Los Angeles Twitter @levarburton What’s the first information you... Continue reading at AdWeek
[ AdWeek | 2014-10-06 00:00:00 UTC ]
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Facebook is no stranger to controversy, nor is the social network unfamiliar with upsetting its users. It seems as though Zuckerberg's baby has been hitting the headlines for all the wrong reasons lately, and it's not all that long since users vented their fury after it was revealed that their... Continue reading at Betanews
[ Betanews | 2014-10-03 00:00:00 UTC ]
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Whether or not Starbucks' actual coffee gets you buzzing, the retailer's marketing efforts always seem like a pretty good wake-up call to the competition. The Seattle-based brand has shown rare ability with Facebook ads, Tumblr promos and mobile marketing. Now add Instagram videos to the mix. ... Continue reading at AdWeek
[ AdWeek | 2014-10-03 00:00:00 UTC ]
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By Dan Eldridge There's certainly nothing new, or even particularly unusual, about magazine publishers trading on the public recognition of their brands to create new lines of consumer products and services. Back... Continue reading at Publishing Executive
[ Publishing Executive | 2014-10-01 00:00:00 UTC ]
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The award-winning comedian, actor and writer Stephen Fry has said his new volume of memoirs, More Fool Me, reveals the "ugly truth" about his cocaine use in the 1980s. Continue reading at BBC World
[ BBC World | 2014-10-01 00:00:00 UTC ]
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Writing on the blog Love German Books, translator Katy Derbyshire makes the call for a prize honoring women authors in translation. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-01 00:00:00 UTC ]
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If "Gossip Girl" premiered today, it would be a digital-video series, according to Dawn Ostroff, former president of entertainment at The CW Television Network, which aired the teenage melodrama for six seasons starting in 2007.Speaking at the Interactive Advertising Bureau's annual conference... Continue reading at Advertising Age
[ Advertising Age | 2014-09-30 00:00:00 UTC ]
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Google was supposed to uproot digital advertising's foundation. But Facebook may beat the search giant to the punch.Confirming what has become advertising's latest worst-kept secret, Facebook said it will begin applying its user data to ads shown outside the social network through a retooled... Continue reading at Advertising Age
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
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The social network has built a formidable group of former journalist and publishing execs to forge partnerships with media companies new and old. The post How Facebook is courting publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-25 00:00:00 UTC ]
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Bill Henderson, founder of Pushcart Press and recipient of the National Book Critics Circle’s Lifetime Achievement Award, tells the story of “an aging man who builds a holy place in his backyard” in his new book. The memoir features bugs, cancer, spiritual wavering, and rocks. Lots of rocks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-24 00:00:00 UTC ]
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Online retailers and publishers are pushing back against Facebook Inc. FB -0.20% 's efforts to track users across the Internet, fearing that the data it vacuums up to target ads will give the social network too much of an edge. Web traffic exp ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-09-24 00:00:00 UTC ]
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