Barstool Sports CEO on Why Advertisers Shouldn’t Be Scared of the Edgy Platform

Dave Portnoy launched Barstool Sports in 2003 as a print publication about sports gambling and fantasy sports projections. In the later 2000s, it became a company known for raunchy blog posts and throwing paint parties for college students at bars. Fast-forward to 2020, and it's one of the most popular and profitable digital media brands... Continue reading at 'AdWeek'

[ AdWeek | 2020-06-23 22:10:32 UTC ]
News tagged with: #college students #digital media #print publication

Other Publishing stories related to: 'Barstool Sports CEO on Why Advertisers Shouldn’t Be Scared of the Edgy Platform'


There’s No Such Thing as “Normal,” say UK Publishing CEOs

Several UK CEOs set the agenda going into next week's London Book Fair. Top of the list: communicating with consumers and coping with the relentless pace of change in publishing. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-12 00:00:00 UTC ]
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Barnes and Noble Rebrands Self-publishing Platform Pubit as NOOK Press

Capitalizing on the recognition of NOOK, Barnes & Noble has rebranded its self-publishing platform Pubit as NOOK Press and added features from FastPencil. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #nook press


AOL Rolls Out Its Supply-Side Platform

Google and Adobe have garnered their share of attention as they assemble their end-to-end advertising technology stacks to span the buying and selling of online ad inventory. But AOL has also, albeit relatively quietly, been lining up its own ad tech stack through AOL Networks (formerly the... Continue reading at AdWeek

[ AdWeek | 2013-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #demand-side platform #fantastic success #media sales #demand sources #customer base


Amazon Picks Up Bibliophilic Social Platform Goodreads

Amazon continues to socialize itself. The e-commerce giant announced today that it has acquired bibliophilic social platform Goodreads. “Goodreads has helped change how we discover and discuss books and, with Kindle, Amazon has helped expand reading around the world. In addition, both Amazon... Continue reading at AdWeek

[ AdWeek | 2013-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent entity #inching closer #couple months #profile pages #foreseeable future


Steven Swartz to Succeed Frank Bennack as CEO of Hearst Corp.

Steven Swartz was named the new CEO of Hearst Corp., succeeding Frank Bennack. This is an orderly transition at a private company that's known for its stability and buttoned-up culture. Swartz, 51, has been groomed for the role, having been named COO in 2011 and adding the title of president in... Continue reading at AdWeek

[ AdWeek | 2013-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #founding editor #respected executive #good wishes


Have We Moved Beyond Church And State? Top Publishers Discuss The Reality Of Native Advertising

Co.Create joined The Atlantic Digital, Vice, Gawker, and College Humor in a talk about how publishers are approaching native advertising. “The truth is, it’s messy shit and there’s no easy way through it." That’s Vice Chief Creative Officer Eddy Moretti talking about the realities of creating... Continue reading at Fast Company

[ Fast Company | 2013-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #beautiful thing


eMusic CEO steps down as site merges with ebook distributor

It's only March, but 2013's already proving to be quite the wild ride for music distribution trailblazer, eMusic. A month after eschewing its long time subscription-only model by adding direct music purchases, the site has merged with Ray Kurzweil-founded ebook distributor, K-NFB Reading Inc.... Continue reading at Engadget

[ Engadget | 2013-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook distributor #wild ride #media content #future direction


Newspaper Advertising In China Is Being Affected By New Media, Too

A switch to online content among newspaper readers in the U.S. has put pressure on the profits of publishers of traditional newspapers such as the New York Times. The same trend is affecting traditional newspaper publishers in Greater China, too. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #greater china #newspaper advertising #online content #newspaper readers #traditional newspapers


New UK Ebook Platform to Allow Readers to Share Titles via Facebook

In the UK a new ebook platform Boosh will allow readers to share an ebook with a fellow Facebook user to read for free after its read and deleted from their own account. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-07 00:00:00 UTC ]
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German Powerhouses Launch Tolino Ebook Platform to Take On Amazon

German Thalia, Weltbild, Hugendubel, as well as Bertelsmann and Deutsche Telekom, have launched Tolino, a new ebook platform to compete with Amazon. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deutsche telekom #ebook platform


Lagardère Active Launches Unified Digital Platform for the Elle International Network

Editor's Note: This story originally appears on FOLIO: sister site, minonline.com Continue reading at Folio Magazine

[ Folio Magazine | 2013-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sister site


Incoming News Corp. CEO Says The Daily Was 'A Great Success, Revenue Aside'

It burned through at least $40 million and never came close to turning a profit, but that doesn’t mean The Daily was a failure, according to Robert Thomson, the soon-to-be CEO of News Corp.’s publishing spin-off. “It wa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #great success #$40 million #robert thomson #publishing spin-


Amazon 'to put advertising on Kindles'

Amazon is reportedly readying an advertising push for displays on Kindle e-readers after pitching... Continue reading at The Bookseller

[ The Bookseller | 2013-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reportedly readying #kindle e-readers


Lance Armstrong and His Publishers Sued for Fraud, False Advertising

Two California men have sued Lance Armstrong and his book publishers for fraud and false advertising, claiming that Armstrong's two best-selling memoirs were bunk. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lance armstrong #book publishers


Interview - HuffPo CEO Jimmy Maymann: 'We Don't See Traditional Online Ads as the Future'

In the face of stagnant growth in traditional advertising, digital publishers are looking to sponsored content as an alternative route, something Buzzfeed has been doing well, and The Atlantic has been doing less well recently. It's an approach ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional advertising #digital publishers #sponsored content #alternative route


Publishing CEOs on Direct-to-Consumer Sales and Marketing

Three CEOs at this year's Digital Book World conference spoke about how they are reaching out directly to consumers and what they can do better. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing ceos #direct-to-consumer sales


Touch Publishing Platform Onswipe Now Reaching 10M Monthly Active Users On iOS

Onswipe, a startup that helps publishers build websites optimized for iPads and other touchscreen devices, is closing out what sounds like a big year. Content published through the Onswipe platform reached 44 million unique visitors over the course o ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #touchscreen devices #big year


Data Points: Tablet Advertising

Publishers seem to have no end to their appetite for apps. This year through October, 9,125 publication-related apps were released for the iPad, twice the number released in the year-ago period, according to McPheters & Co.’s iMonitor app-tracking service. Hearst led publishers with the most... Continue reading at AdWeek

[ AdWeek | 2012-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data points #year-ago period #time warner #bonnier corp #pulling back #carlos monteiro


Mobile Self-publishing Platform XinXii Launches in Russia

German self-publishing platform XinXii, which allows indie authors to sell their titles through mobile ebook shops, has gone live in Russia. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indie authors


Sony's Wonderbook platform augments reading experience

Sony is to develop a range of augmented reality titles on its Wonderbook platform as part of... Continue reading at The Bookseller

[ The Bookseller | 2012-11-16 00:00:00 UTC ]
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