Barstool Sports CEO on Why Advertisers Shouldn’t Be Scared of the Edgy Platform

Dave Portnoy launched Barstool Sports in 2003 as a print publication about sports gambling and fantasy sports projections. In the later 2000s, it became a company known for raunchy blog posts and throwing paint parties for college students at bars. Fast-forward to 2020, and it's one of the most popular and profitable digital media brands... Continue reading at 'AdWeek'

[ AdWeek | 2020-06-23 22:10:32 UTC ]
News tagged with: #college students #digital media #print publication

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Sony to close Reader store and move users to Kobo's ebook platform in 'late March'

With its eye firmly fixed on a return to profitability, Sony's been making extensive cuts to its business arms in recent days (bye bye, VAIO!). So it's no surprise the company would train that cost-cutting eye onto another underperforming unit -- its... Continue reading at Engadget

[ Engadget | 2014-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook platform #late march


Publishers advertise for chair of new press regulator

Wanted: someone unconnected with the newspaper and magazine publishing industry willing to take on the burden of chairing a new press regulator for £150,000 a year.Applicants are being invited for the inaugural chair of the Independent Press Standards Organisation (Ipso) in an advert placed in... Continue reading at The Guardian

[ The Guardian | 2014-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john witherow #mission statement #leveson report


Web advertising: still a small net in a very large pond

Internet ad revenues are growing fast. But, even now, they make up only 4.5% of the global wholeHere, as recession ends, is a reality check on the global media ad market (courtesy of Nielsen). Revenues via the internet are up 32.4%, up 4.3% via TV and 5.1% on posters. But they're down 2.2% for... Continue reading at The Guardian

[ The Guardian | 2014-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #central question


Duke Univ. Press Announces New Platform for E-books

The new site, read.dukeupress.edu, is powered by the Folio eBooks solution, developed by Stanford University’s HighWire Press. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-23 00:00:00 UTC ]
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CEO Perspective: Malcolm Netburn

Much of the change in our industry is being driven by the customer. How should publishers be reacting? Continue reading at Folio Magazine

[ Folio Magazine | 2014-01-22 00:00:00 UTC ]
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Sports Illustrated Gets New Publisher in Brendan Ripp

Time Inc. has named Brendan Ripp publisher of Sports Illustrated and its website SI.com, the company said Thursday. He succeeds Frank Wall, who is leaving Time Inc. for a job with Turner Sports.A 14-year veteran of Time Inc., Mr. Ripp was most recently VP-sales and marketing at Fortune magazine.... Continue reading at Advertising Age

[ Advertising Age | 2014-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #leaving time #fortune magazine #sports illustrated #turner sports


Barnes & Noble promotes Nook head to CEO

Book seller Barnes & Noble has promoted the head of its Nook business to chief executive of company. The struggling retailer said Wednesday Michael Huseby, 59, will take the role immediately. The... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nook business


Advertising Age to Reduce Its Print Frequency

Advertising Age, the trade publication introduced in 1930, announced Monday that it would publish its print edition every other week rather than weekly. The magazine, the largest publication in the ad trade field, will publish 25 issues in 2014, ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising age #announced monday


Twitter Cofounder Biz Stone Launches Jelly, A Visual Q&A Platform

Biz Stone and Ben Finkel created Jelly to function almost like a modern-day visual search engine.No matter how big the exit, it seems Silicon Valley entrepreneurs eschew retirement. In the case of Twitter (and its $2.1 billion IPO), the cofounders have continued churning out products with... Continue reading at Fast Company

[ Fast Company | 2014-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biz stone #jack dorsey #latest venture


Native advertising is the new paywall in media economics - but is it here to stay?

Many digital publishers have placed it at the heart of their business strategy - but there are concerns over transparencyIn 1917, the American Federal Trade Commission settled a case with the Muensen Speciality Co., over an ad for its vacuum cleaner, which it presented as a favourable newspaper... Continue reading at The Guardian

[ The Guardian | 2014-01-05 00:00:00 UTC ]
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Why Is Hard News a Hard Sell for Advertisers?

Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily... Continue reading at Advertising Age

[ Advertising Age | 2014-01-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hard news #hard sell #print editions


Native Advertising Wasn't Really So Viral in 2013

Are we so sure that all this sponsored content is worth the trouble? Native advertising distribution firm Sharethrough compiled a ranking of the biggest brand-produced sponsored stories from 2013. And what perhaps sticks out the most is that none of these stories seems to have really taken off... Continue reading at AdWeek

[ AdWeek | 2013-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #book lovers #single brand #social publishers #include video


Ferguson surpasses Beckham's sports memoir record

Sir Alex Ferguson's memoir, My Autobiography (Hodder & Stoughton), has become the... Continue reading at The Bookseller

[ The Bookseller | 2013-12-17 00:00:00 UTC ]
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NAA: FTC Should Give Publications Room on Native Advertising

Newspaper publishers are curious about native advertising and hopeful that the industry — not the government — will develop best practices for its use in the years to come. The Newspaper Association of America is among the man ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #newspaper publishers #industry mdash #newspaper association


Like This if You Like Pandas! Facebook Says Publishers Shouldn't Fret About News Feed Changes.

The guy who runs Facebook's most valuable real estate explains why the company just changed its rules. Continue reading at AllThingsD

[ AllThingsD | 2013-12-06 00:00:00 UTC ]
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Medium brings design and photo improvements to its social publishing platform

Medium is debuting a slew of new look-and-feel tweaks designed to let would-be columnists pretend they're working for a well-designed print publication. The site says that one of its initial goals was to empower writers with "dead simple" tools to ... Continue reading at Engadget

[ Engadget | 2013-12-05 00:00:00 UTC ]
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With Medium 1.0, Ev Williams Tackles The Platform's Identity Crisis

Ev Williams talks about designing the newly-launched Medium 1.0, and his vision for the blogging platform's future in online publishing."What is Medium?"Read Full Story     Continue reading at Fast Company

[ Fast Company | 2013-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #blogging platform #identity crisis #online publishing


Bonnier Acquires Sport Diver UK

Bonnier Corp. extended its dive market portfolio by acquiring Sport Diver UK, an international magazine that mirrors its own U.S.-based Sport Diver brand.  Continue reading at Folio Magazine

[ Folio Magazine | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier corp


A transparent market means rethinking the ways brands advertise

In the transparent marketplace it's what you do, not what you say, that makes the difference, and that's good for sustainabilityIn New York's Central Park recently, an old man was selling "Banksy paintings" for $60 apiece. His booth was right next to others selling everything from second-hand... Continue reading at The Guardian

[ The Guardian | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google glass


Macmillan relaunches online teen platform

Macmillan celebrated the relaunch of MyKindaBook.com, an online platform for teen and YA books,... Continue reading at The Bookseller

[ The Bookseller | 2013-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online platform #ya books