Dave Portnoy launched Barstool Sports in 2003 as a print publication about sports gambling and fantasy sports projections. In the later 2000s, it became a company known for raunchy blog posts and throwing paint parties for college students at bars. Fast-forward to 2020, and it's one of the most popular and profitable digital media brands... Continue reading at 'AdWeek'
[ AdWeek | 2020-06-23 22:10:32 UTC ]
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#digital media
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Full-page letter by Nobel peace laureate called on British people and political leaders to 'stand firmly with the people of Israel'The publisher of the Guardian has defended its decision to run a newspaper advertisement about the conflict in Gaza that called on David Cameron and other political... Continue reading at The Guardian
[ The Guardian | 2014-08-11 00:00:00 UTC ]
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Amazon's fight with Hachette over ebook pricing just got extra-personal. Hot on the heels of writers attacking Jeff Bezos' "retaliation," the Amazon Books Team has posted a Readers United site that calls on you to email Hachette CEO Michael Pietsch... Continue reading at Engadget
[ Engadget | 2014-08-09 00:00:00 UTC ]
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#ebook pricing
Programmatic has become a universal buzzword for automated advertising technology. But it's a blanket term used to describe a lot of digital advertising solutions. What's more, many still see it as a cookie-based technology that allows publishers to move cheap, remnant inventory quickly and... Continue reading at Folio Magazine
[ Folio Magazine | 2014-08-08 00:00:00 UTC ]
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Stepping up competition in the ebook subscription category, Scribd is launching a new browsing feature that claims to combine the best of human and algorithmic book recommendation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-07 00:00:00 UTC ]
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Brian Murray, president and CEO of HarperCollins Publishers, will be the sole speaker at the Frankfurt Book Fair’s annual CEO discussion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-29 00:00:00 UTC ]
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Dan Reynolds, CEO and president of Workman imprints Storey and Timber, has been named CEO of Workman Publishing Company, effective immediately. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-23 00:00:00 UTC ]
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#named ceo
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Mexico's Manuvo has launched a new digitization and library subscription platform for small Spanish-language children's publishers called Naay. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-16 00:00:00 UTC ]
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Following on the success of The 39 Clues, Infinity Ring and Spirit Animals, Scholastic is launching its latest multi-platform series for kids: Tombquest. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-16 00:00:00 UTC ]
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PW is pleased to announce GalleyTracker, a new platform for submitting review copies for our consideration. The system enables publishers to submit print and digital galleys as well as all related information and to check review status on their submissions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-14 00:00:00 UTC ]
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#traditional publishers
If digital publishers thought they had native advertising all to themselves, they may want to think again.Some of the world's biggest ecommerce sites are getting in the native game, courtesy of a partnership between native ad-tech company TripleLift, and BazaarVoice, a technology company that... Continue reading at Advertising Age
[ Advertising Age | 2014-07-11 00:00:00 UTC ]
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On June 25, SheKnows introduced its Explorer platform, which it has been testing since early this year. In addition to the SheKnows network of verticals, 40 other publishers (including Time Inc. and ESPN) have integrated the content curation widget onto their sites, at no charge. Continue reading at Folio Magazine
[ Folio Magazine | 2014-07-09 00:00:00 UTC ]
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A change to a policy at Conde Nast that affects major beauty advertisers is sending waves of anxiety through some of its largest magazines, including Vogue and Glamour.Referred to internally as the "beauty rotation," the policy long dictated the order in which ads from Revlon, Estee Lauder,... Continue reading at Advertising Age
[ Advertising Age | 2014-07-09 00:00:00 UTC ]
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#procter gamble
David Krantz took the reins as YP CEO in 2012, when the listings directory spun away from AT&T Interactive, which was his former employer and the brand's former parent. Since then, he's been busy pushing what consumers for more than 125 years called the Yellow Pages—which rebranded to its... Continue reading at AdWeek
[ AdWeek | 2014-07-04 00:00:00 UTC ]
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Facebook Inc. bought video advertising company LiveRail to help it target and distribute video ads, AdWeek reported. TechCrunch pegged the price tag between $400 million and $500 million, although the companies haven’t disclosed the terms. LiveRail, based in San Francisco, has created a... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-07-03 00:00:00 UTC ]
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Bibliomotion has teamed with Exploros, an educational technology developer, to launch 30gurus.com, a learning platform that allows authors to turn their books into educational courses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
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Google is buying a mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as broadcasters, who use it to serve ads against their shows wherever they run digitally—across... Continue reading at AdWeek
[ AdWeek | 2014-06-19 00:00:00 UTC ]
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Online audiences are oohing and ahhing over Netflix's New York Times branded content on women inmates, tied to the hit series Orange Is the New Black. While this is one of the first pieces created out of the Grey Lady's T Brand Studio, Netflix isn't new to the native advertising. And a source... Continue reading at AdWeek
[ AdWeek | 2014-06-17 00:00:00 UTC ]
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Family Christian Stores, the largest Christian retail chain in the U.S., has appointed Charles Bengochea as president and CEO, succeeding Cliff Bartow, who is retiring after 11 years at the helm. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-13 00:00:00 UTC ]
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Glenn Britt, a former chairman and chief executive of Time Warner Cable and a leader in the pay-television industry for many years, died of cancer Wednesday at his New York City home at the age of 65. Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-06-12 00:00:00 UTC ]
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Century’s The Nowhere Men: The Unknown Story of Football’s True Talent Spotters has... Continue reading at The Bookseller
[ The Bookseller | 2014-06-10 00:00:00 UTC ]
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