Dave Portnoy launched Barstool Sports in 2003 as a print publication about sports gambling and fantasy sports projections. In the later 2000s, it became a company known for raunchy blog posts and throwing paint parties for college students at bars. Fast-forward to 2020, and it's one of the most popular and profitable digital media brands... Continue reading at 'AdWeek'
[ AdWeek | 2020-06-23 22:10:32 UTC ]
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Online advertising is a tricky game, reliant on continued innovation from publishers and advertisers as they try to capture consumers' attention. The latest effort to move beyond traditional banners is so-called "native advertising" -- advertising that looks and feels like the content of a... Continue reading at Advertising Age
[ Advertising Age | 2013-11-27 00:00:00 UTC ]
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There was a time in the '80s when men rushed into video stores searching for VHS (or Betamax) tapes of sports bloopers. And those men looked a lot like Roger Sterling.At least that's what a Sports Illustrated TV spot would you have believe.With Sports Illustrated publisher Time Inc. preparing to... Continue reading at Advertising Age
[ Advertising Age | 2013-11-27 00:00:00 UTC ]
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#mad men
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Livefyre, a real-time social conversation and curation platform, announced it has acquired Realtidbits, a 6-year-old provider of real-time commenting and analytics services to online publishers including The CW Network, Thomson Reuters and Dow Jones Local Media Group. Livefyre’s primary... Continue reading at AdWeek
[ AdWeek | 2013-11-22 00:00:00 UTC ]
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Microsoft is actively looking for a new CEO to replace Steve Ballmer, and one of the potential candidates is Stephen Elop. In an interesting story published earlier today, Bloomberg, citing several unnamed sources, claims that the former boss of Nokia would introduce sweeping changes to... Continue reading at Betanews
[ Betanews | 2013-11-09 00:00:00 UTC ]
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Programmatic buying is exploding according to a recent IAB and Winterberry Group study. However, the study also shows that some hurdles are slowing adoption rates. Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-05 00:00:00 UTC ]
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IBM is alleging that Twitter has infringed on its patents, including one that would seem to give the computing giant status as an inventor of online advertising.Revealed in a Twitter filing to the Securities and Exchange Commission this morning, IBM is claiming that Twitter has infringed on at... Continue reading at Advertising Age
[ Advertising Age | 2013-11-05 00:00:00 UTC ]
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BlackBerry has abandoned plans to sell itself and has instead found about $1 billion in new funds that it will use to try to turn its business around. The company is also planning far–reaching changes to management and will remove both its CEO Thorsten Heins and some directors. Heins is replaced... Continue reading at Fast Company
[ Fast Company | 2013-11-04 00:00:00 UTC ]
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British multi-platform publisher YUDU is favoring publishing in the robust iBooks platform over stand-alone apps, which entail greater expense and risk. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-30 00:00:00 UTC ]
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Martha Stewart Living Omnimedia's choice of former metals-industry executive Daniel Dienst to lead the company meant going outside the media business for a manager with operational experience -- one who can hopefully reshape the unprofitable company.Mr. Dienst, the former CEO of scrap-metal... Continue reading at Advertising Age
[ Advertising Age | 2013-10-29 00:00:00 UTC ]
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As he looks out on spectacular palm tree-lined fairways bordered by crashing waves on any number of golf courses he regularly frequents in his beloved home state of Hawaii, Dennis Francis often thinks about how his favorite pastime is so much like th ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-29 00:00:00 UTC ]
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Gawker Media is welcoming more than just readers into its Kinja ad-free community; now publishers are signing up and distributing content on the open commenting and blogging platform. Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-28 00:00:00 UTC ]
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Twitter's Ev Williams started Medium to simplify and socialize online article writing, but the service's invitation-only nature has kept many folks on the sidelines. Today, things are opening up: Medium's now accessible to anyone willing to sign into Twitter and verify an email address. Would-be ... Continue reading at Engadget
[ Engadget | 2013-10-27 00:00:00 UTC ]
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Could native advertising be hitting a wall? Marketers and publishers continue to fall all over themselves to create messaging that doesn’t look like advertising and that doesn’t annoy the reader. But the format is facing growing pains. “Agencies aren’t ready to turn on a dime and do this,” Rey... Continue reading at AdWeek
[ AdWeek | 2013-10-21 00:00:00 UTC ]
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#missed opportunities
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Several self-publishing ebook platforms have censored rape, incest and other objectionable titles while others appear to continue profiting from them. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-18 00:00:00 UTC ]
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Jim Vandehei, co-founder of the D.C.-based online political reporting publication POLITICO, has been promoted to president and CEO. Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-15 00:00:00 UTC ]
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Per a report from Bloomberg last night, Fox Networks president of distribution Mike Hopkins is close to being named CEO of Disney/21st Century Fox/Comcast joint venture Hulu. After founder Jason Kilar resigned in March (along with chief technology officer Tom Rich), svp of content and... Continue reading at AdWeek
[ AdWeek | 2013-10-11 00:00:00 UTC ]
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The varied views from digital publishers on display at Berlin's Rewrite the Web event revealed one commonality: content always takes precedent over platform. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-07 00:00:00 UTC ]
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Brian Casey has been named president and CEO of the Center for Exhibition Industry Research (CEIR). Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-04 00:00:00 UTC ]
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As a premium content publisher with unprecedented reach and coverage across the upper Midwest, Star Tribune has attracted the largest online readership of any Minnesota media brand—and the advertisers seeking to connect with that audience. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-03 00:00:00 UTC ]
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Advertising Age's new eBook collection is informative, practical and easy to read. These guides, available on Amazon's Kindle, expertly cover current marketing topics and are designed to be a resource for marketers at every level, in any business.In "Winning with Facebook Advertising," readers... Continue reading at Advertising Age
[ Advertising Age | 2013-10-03 00:00:00 UTC ]
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