Barstool Sports CEO on Why Advertisers Shouldn’t Be Scared of the Edgy Platform

Dave Portnoy launched Barstool Sports in 2003 as a print publication about sports gambling and fantasy sports projections. In the later 2000s, it became a company known for raunchy blog posts and throwing paint parties for college students at bars. Fast-forward to 2020, and it's one of the most popular and profitable digital media brands... Continue reading at 'AdWeek'

[ AdWeek | 2020-06-23 22:10:32 UTC ]
News tagged with: #college students #digital media #print publication

Other Publishing stories related to: 'Barstool Sports CEO on Why Advertisers Shouldn’t Be Scared of the Edgy Platform'


Scribd CEO Aims for $1 Billion in Revenue from Ebook Subscriptions

Scribd formally launched ebook subscriptions today and the company CEO said he believes the service could eventually produce $1 billion in annual revenue. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #annual revenue #$1 billion #ebook subscriptions


Advertising Week Video: How Publishers Can Use Data More Effectively

For digital publishers, effectively harnessing data can turn a large but poorly understood audience into the targets advertisers covet, or help predict when certain consumers will be most likely to buy. The Weather Company has figured this out -- noticing that drops in summer temperatures, for... Continue reading at Advertising Age

[ Advertising Age | 2013-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #weather company


What Kinds of Advertising Do Consumers Trust the Most?

Here is some good news for marketers: More consumers trust advertising compared with six years ago, according to a new report from Nielsen that polled people in 58 countries.While word-of-mouth recommendations remain a brand's best friend by far, confidence in various forms of paid advertising... Continue reading at Advertising Age

[ Advertising Age | 2013-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newspaper advertising #fell slightly #percentage points


Tweet This: Survey Finds Advertisers Most Bullish on Social Media

More than half of marketer and agency professionals surveyed by Advertiser Perceptions predicted they would increase ad spending in digital media during the next 12 months, far more than the share predicting the same for traditional channels such as cable TV (31%), broadcast TV (20%), magazines... Continue reading at Advertising Age

[ Advertising Age | 2013-09-24 00:00:00 UTC ]
More news stories like this |


Data Giant Acxiom Launches Data Management Platform

It's a day for launching advertiser tools: not just Tremor Video but data leviathan Acxiom, as well, is bringing a new tool to the digital marketplace, and where Tremor has extensive publisher relationships to leverage its new DSP, Acxiom has all the information anyone could ever want about more... Continue reading at AdWeek

[ AdWeek | 2013-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital marketplace #told adweek #big retailers #loyalty programs


UBM CEO to Step Down

David Levin is stepping down as CEO of UBM after eight years at the head of the UK-based events and communications giant, the company announced today. Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david levin


Last Call for Frankfurt Book Fair Show Daily Stories and Advertising

It's the last week to pitch your stories and book advertising in our printed Frankfurt Book Fair Show Daily issues running October 8-11. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-12 00:00:00 UTC ]
More news stories like this |


Livefyre Acquires Storify to Expand Its Social-Media Curation Platform

Livefyre, a provider of comment-hosting tools for online publishers that has been expanding into other areas of social content, has agreed to acquire Storify — a service that allows users to curate conversations from Twitter, ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers


iRobot CEO Colin Angle on the shortcomings of humanoid robots (video)

Nearly everyone who's purchased one the 10 million-plus Roombas sold around the world has inevitably asked the same question: whatever happened to Rosie? For all its charms, iRobot's hockey puck-like floor cleaner will never compare to the Jetsons' sass-talking maid. We're living in an age of... Continue reading at Engadget

[ Engadget | 2013-09-07 00:00:00 UTC ]
More news stories like this |


Who will be Microsoft's new CEO? Place your bets -- literally

Think you know who will replace Steve Ballmer as Microsoft’s new CEO? Put your money where your mouth is. Sports book Ladbrokes continued the European tradition of betting on well, just about anything, by offering odds on who will serve as the next chief executive of Microsoft. The current... Continue reading at PC World

[ PC World | 2013-08-29 00:00:00 UTC ]
More news stories like this |


Kindle ebookstore and self-publishing platform now available in Mexico

Both readers and writers in Mexico have a reason to rejoice today, as Amazon has just launched the Kindle Store and Kindle Direct Publishing in their country. The ebookstore will feature over 70,000 Spanish-language titles, as well as ebooks in indigenous tongues like Nahuatl. To help fill up... Continue reading at Engadget

[ Engadget | 2013-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paulo coelho #basic kindle #kindle paperwhite #mortar shops #press releases


Barnes & Noble retail group CEO sells shares

Mitchell Klipper, CEO of Barnes & Noble Inc.'s retail group, which includes its bookstores but not its Nook unit, sold about 67% of his shares of the company, according to an SEC filing late Monday.Mr. Klipper sold a total of about 400,996 shares for between $13.99 and $14.53 per share.He... Continue reading at Crains New York

[ Crains New York | 2013-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #retail group #transition period #strategy related #invested heavily #buy books #recent quarter #net loss #revenue fell


News Corp. takes new tack on digital advertising

News Corp.—which now includes The Wall Street Journal but not 20th Century Fox—is adopting a new strategy for making money from digital advertising: It will no longer sell inventory through outside ad networks but will handle those automated sales itself.The news and information company, which... Continue reading at Crains New York

[ Crains New York | 2013-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #york post #digital properties #50% higher #premium space


Meet the Man Who is Building a Hyperlocal Aggregation Platform for the Chicago Sun-Times

Newspaper publishers everywhere are trying to do more with less, and the battle for local readers is a big part of their struggle, since it is one area where larger players aren’t as competitive and so theoretically there is a lot of opport ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chicago sun-times #newspaper publishers #local readers #big part


Bob Carrigan Steps Down as IDG Communications CEO

 Bob Carrigan is stepping down as CEO of IDG Communications Worldwide, the company announced today. Carrigan will transition out of his role at the end of IDG's fiscal year, ending September 30, and will join the company's board of directors. Continue reading at Folio Magazine

[ Folio Magazine | 2013-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fiscal year


Sports hailed in "very solid" autumn offer

Autumn will be a strong season for history, sport and fiction, book retailers are predicting.... Continue reading at The Bookseller

[ The Bookseller | 2013-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book retailers


Solo cover to sport 'bullet holes'

The cover for the new James Bond novel, Solo, written by William Boyd, will feature a retro-... Continue reading at The Bookseller

[ The Bookseller | 2013-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #james bond #william boyd


Summit Media Group Names New CEO

Summit Media Group has named Joseph Angel its president and CEO. He takes over for co-founder Lloyd Ferguson who will remain as a consultant after heading the company for 20 years. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-30 00:00:00 UTC ]
More news stories like this |


ADVERTISING SALES DIRECTOR

Salary trends switched and the gap between b-to-b, consumer and association advertising sales directors shrunk in this year’s survey. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this |


ADVERTISING SALESPERSON, ACCOUNT EXECUTIVE OR CATEGORY MANAGER

Like ad sales or regional managers, salaries for advertising salespeople, account executives or category managers fell last year—they didn’t bounce back for this segment in 2013 though. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #account executive #category manager #ad sales #regional managers #account executives #bounce back