Publishing CEOs on Direct-to-Consumer Sales and Marketing

Three CEOs at this year's Digital Book World conference spoke about how they are reaching out directly to consumers and what they can do better. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
News tagged with: #publishing ceos #direct-to-consumer sales

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Total UK publishing revenues down 2% in 2018; consumer book market stable

UK publishing industry revenues overall stood at £6.05bn in 2018, down 2% on the £6.15bn revenue of the previous year, according to the PA Publishing Yearbook 2018, just released.  Continue reading at The Bookseller

[ The Bookseller | 2019-06-25 05:53:24 UTC ]
More news stories like this | News stories tagged with: #book market #publishing industry


How commerce publishers cozy up to direct-to-consumer brands

As direct-to-consumer brands wean themselves off of Facebook ads, commerce-focused publishers are stepping in to get their business. The post How commerce publishers cozy up to direct-to-consumer brands appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #commerce-focused publishers #facebook ads #direct-to-consumer brands


In the hunt for consumer revenue, publishers are hiring e-commerce marketing veterans

The New York Times, Conde Nast and Time Inc. have hired talent from e-commerce and retail companies for their consumer marketing skills. The post In the hunt for consumer revenue, publishers are hiring e-commerce marketing veterans appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #consumer revenue


Phoenix digital marketing firm lays off 100 as it discontinues direct sales

Phoenix-based digital marketing firm G/O Digital has laid off less than 100 employees today as it discontinued its direct sales business unit. G/O Digital CEO Tim Fagan said his company, which used to be part of Gannett Publishing Services and now is part of McLean, Virginia-based Tegna Inc.,... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2016-11-18 00:00:00 UTC ]
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Self-Publishing, Direct Sales, and Mobile: The Netherlands’ Peter Paul van Bekkum

Asked ahead of Frankfurt's The Markets, Rotterdam's Peter Paul van Bekkum says mobile, direct sales, and self-publishing are the publishing developments to watch in The Netherlands. The post Self-Publishing, Direct Sales, and Mobile: The Netherlands’ Peter Paul van Bekkum appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-08 00:00:00 UTC ]
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Direct Sales Is a Key Strategy for Top Indonesia Publisher

A direct sales force of 5,000 young mothers has increased sales for Indonesia's Pelangi Mizan publishing group fourfold in the last three years. The post Direct Sales Is a Key Strategy for Top Indonesia Publisher appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increased sales #key strategy #direct sales


HarperCollins launches direct-to-consumer sales site

HarperCollins has relaunched its US website, with direct to consumer print and ebook sales. The... Continue reading at The Bookseller

[ The Bookseller | 2014-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook sales


DC’s 2013 Direct Market Sales Show Slippage

A look at DC Comics periodical sales trends in 2013 shows strong titles at the top buoying some weaker titles at the bottom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-15 00:00:00 UTC ]
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New Tribune Publishing CEO Jack Griffin Wants to Develop Company's Marketing Arm

Tribune Company has named Jack Griffin CEO of its publishing unit, the company said Thursday. His first day is April 14.The publishing unit, which consists of eight newspapers including the Los Angeles Times and Chicago Tribune, was formed last July when Tribune announced its intention to spin... Continue reading at Advertising Age

[ Advertising Age | 2014-03-07 00:00:00 UTC ]
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HarperCollins goes direct-to-consumer for global ebook sales

HarperCollins has begun selling ebooks direct to consumers through new brand-specific websites,... Continue reading at The Bookseller

[ The Bookseller | 2013-10-30 00:00:00 UTC ]
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Frankfurt CEO Talk: Defending Freedom to Publish and Role of Publishers

Defending freedom to publish, Frankfurt's CEO Talk featured Simon & Schuster CEO Carolyn Reidy and Albin Michel VP Guillaume Dervieux. The post Frankfurt CEO Talk: Defending Freedom to Publish and Role of Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-10-12 00:00:00 UTC ]
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Charles F. ‘Chuck’ Champion named President and CEO of California News Publishers Association

Charles F. “Chuck” Champion has been named President and CEO of the California News Publishers Association (CNPA), a newly created Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-28 22:21:39 UTC ]
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AAP bid: consumer watchdog warns Nine and News Corp against any attempt to block sale

Exclusive: ACCC chair says any ‘inappropriate impediments to sale’ would ‘raise concerns’, as consortium puts in bid for newswire serviceThe chair of the competition and consumer watchdog, Rod Sims, says any attempt by News Corp and Nine to block a potential sale of Australian Associated Press... Continue reading at The Guardian

[ The Guardian | 2020-05-24 03:58:08 UTC ]
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Publisher Sales Fell 8.4% in March

Industry sales fell 8.4% in March compared to a year ago at publishers that report to AAP's StatShot program. Sales in the trade segments has small increases in the month, but sales in all other categories declined. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #trade segments #statshot program #march compared


‘A tale of two cities’: The coronavirus is creating a barbell effect for publishers’ ad sales

The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday

[ Digiday | 2020-05-18 04:00:00 UTC ]
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Coronavirus Worklife: Russian Publishers See Bookstore Sales Plummet

As much as 75 percent of the Russian book industry's usual domestic profits may be lost during the closures of physical bookstores in the pandemic. The post Coronavirus Worklife: Russian Publishers See Bookstore Sales Plummet appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-05-08 14:11:48 UTC ]
More news stories like this | News stories tagged with: #bookstore sales #russian book #physical bookstores #russian publishers #coronavirus worklife


News Corp Appoints Almar Latour as CEO of Dow Jones, Publisher of The Wall Street Journal

News Corp announced today the appointment of Almar Latour as the new Chief Executive Officer of Dow Jones and Publisher Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-05 16:57:28 UTC ]
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8 of This Week’s Most Telling Marketing Stats, From Earnings Calls to a Surge in Fashion Sales

In the midst of all our town halls, Latin dance breaks and golf tournaments on Zoom, April zoomed by at an alarmingly rapid pace. With the calendar turning to May, it's officially Q1 earnings season. Plus, Nielsen dives into what sports fans are watching in the absence of sports. Here are the... Continue reading at AdWeek

[ AdWeek | 2020-05-01 20:05:11 UTC ]
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E-book and audio sales proving 'welcome ray of sunshine' for publishers

Publishers are seeing a surge in e-book and audio sales of up to 25% as readers escape the lockdown with feel-good fiction. Continue reading at The Bookseller

[ The Bookseller | 2020-04-23 02:30:27 UTC ]
More news stories like this | News stories tagged with: #e-book #feel-good fiction #audio sales