Barstool Sports CEO on Why Advertisers Shouldn’t Be Scared of the Edgy Platform

Dave Portnoy launched Barstool Sports in 2003 as a print publication about sports gambling and fantasy sports projections. In the later 2000s, it became a company known for raunchy blog posts and throwing paint parties for college students at bars. Fast-forward to 2020, and it's one of the most popular and profitable digital media brands... Continue reading at 'AdWeek'

[ AdWeek | 2020-06-23 22:10:32 UTC ]
News tagged with: #college students #digital media #print publication

Other Publishing stories related to: 'Barstool Sports CEO on Why Advertisers Shouldn’t Be Scared of the Edgy Platform'


Joey Barton autobiography longlisted for William Hill sports book prize

An autobiography by "one of football's most controversial figures", Joey Barton, has been longlisted for the 2016 William Hill Sports Book of the Year Award. Continue reading at The Bookseller

[ The Bookseller | 2016-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #controversial figures #joey barton


Zecher Resigns as HMH CEO

Linda Zecher has resigned as CEO of the educational and trade book publisher after a five-year run. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #linda zecher


Challenge Board Confessions: Publishers get real about platform challenges

Being a publisher today is hard work. On Day Two of the Digiday Publishing Summit, we granted publishers anonymity to share their biggest challenges. Publishers see big opportunity to reach new audiences on social media. But distributing to platforms efficiently and without giving up reader... Continue reading at Digiday

[ Digiday | 2016-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hard work #biggest challenges #big opportunity #reader revenue


Hearst's New Content Platform Is Part News Feed, Part Art Installation

As the owner of Cosmopolitan, Elle and Esquire, Hearst is known for its globally-recognized media brands. But for its latest content play, the company is keeping things close to home. On Sept. 27, the publisher is set to debut HearstLive, a new multimedia installation that will display curated... Continue reading at AdWeek

[ AdWeek | 2016-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #breaking news #major investment #single location #ll pay #online platforms


Marketing Experiment: A Canadian Publisher Spins an Old Title on a New Platform

To promote Don Easton's latest book, Dundurn Press is releasing one of his previous titles for free on Wattpad. Can it produce new buyers? The post Marketing Experiment: A Canadian Publisher Spins an Old Title on a New Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #platform appeared #dundurn press #previous titles


Bonnier Books CEO Jacob Dalborg: ‘Digitization Is Not Necessarily Evil’

The book business hasn't experienced disruption as dramatic as that of industries, says Jacob Dalborg. The 'core publishing activities of acquiring, editing and publishing stories' are resilient. The post Bonnier Books CEO Jacob Dalborg: ‘Digitization Is Not Necessarily Evil’ appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jacob dalborg


Joe Ripp out as Time Inc. CEO

Following three years of nearly frenzied activity aimed at turning the No. 1 magazine publisher into a digital innovator, Joe Ripp has been replaced as chief executive of Time Inc. Relative newcomer... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2016-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joe ripp


Bonnier invites Potter fans to 'colour the magic' at Platform 9 ¾

Bonnier Publishing, with Insight Editions and Warner Bros, is hosting an interactive colouring event celebrating the Harry Potter films today in King’s Cross Station, near The Harry Potter Shop at Platform 9 ¾. Continue reading at The Bookseller

[ The Bookseller | 2016-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier publishing #insight editions #warner bros


‘It’s a Faustian agreement’: Bloomberg Media talks about the dilemma of platform publishing

Publishers around the world are trying to figure out how to benefit from social platforms and apps. In June, publishers from all over the world gathered at the Digiday Publishing Summit in Japan to discuss how they are growing internationally at scale. Here's a roundup of highlights from the... Continue reading at Digiday

[ Digiday | 2016-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world gathered #platform publishing #social platforms #growing internationally


E-sports gaming book to Century

The first UK book on e-sports, “one of the world’s fastest-growing entertainment industries” will be published by Century in October. Continue reading at The Bookseller

[ The Bookseller | 2016-08-27 00:00:00 UTC ]
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How The Sun’s fantasy football site plans to make money on platforms

The Sun’s fantasy football site, Dream Team, has been a publisher in its own right for nearly a year. Like other publishers, it’s working out the route to monetizing social video, which means branded content. It has changed several things in its editorial strategy to help build a smoother path... Continue reading at Digiday

[ Digiday | 2016-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #platforms appeared #make money #dream team #editorial strategy


Barnes & Noble Ousts CEO, Ron Boire

Amid struggles to find profitability, Barnes & Noble, the country's largest physical book retailer, has fired its CEO, Ron Boire. The former head of Sears Canada was brought on by B&N in July 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ron boire #barnes noble


Back to our sponsor? Why publishers struggle to renew native advertising

Even though sponsored content has grown into an essential revenue source for major publishers, many of them are having trouble attracting repeat business, with industry-wide renewal rates hovering around 20 percent. The reasons include a surge in supply as more publishers enter the market, more... Continue reading at Digiday

[ Digiday | 2016-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #post back #publishers struggle #major publishers


Meredith Puts a Date on Tom Harty's Potential Ascension to CEO

This week, magazine publisher and TV station owner Meredith Corp. elevated Tom Harty from president of the company's National Media Group to president and chief operating officer, taking on oversight of the Local Media Group as well. That promotion seemed to put Mr. Harty in line to succeed... Continue reading at Advertising Age

[ Advertising Age | 2016-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publisher #top job


Hachette US adds titles to mobile platform Tapas Media

Hachette Book Group has signed a new deal in the US with online mobile platform Tapas Media. Continue reading at The Bookseller

[ The Bookseller | 2016-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adds titles


Obituary: Former Wiley CEO, Steve Smith

Smith, the former president and CEO of John Wiley and Sons, died on July 10 following a long illness. He was 61. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #steve smith #john wiley #long illness


Poll: Will Verizon's Yahoo-AOL Combination Change Online Advertising?

Verizon's $4.83 billion deal for Yahoo's web assets, a play to combine the dot-com pioneer's content and ad-tech operations with those of Verizon subsidiary AOL, offers new reach and capabilities to advertisers, at least to hear executives involved tell it.This transaction is about unleashing... Continue reading at Advertising Age

[ Advertising Age | 2016-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #full potential #mobile media


With Second 'Podcast Upfront,' IAB Hopes Brands Will Buy Into Audio Advertising

Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its second annual Podcast Upfront this fall to bring together publishers, advertisers and agencies. Twelve media and podcast companies (up from eight last year) will... Continue reading at AdWeek

[ AdWeek | 2016-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #general manager #full list #commercial breaks


The Washington Post Takes Matters Into Its Own Hands, Creates Newsletter Platform

Sensing an opportunity to reduce its reliance on third-party providers, The Washington Post has created a platform for email newsletters that is available for sale as part of its Arc suite of editorial and technology products.Newsletters are a big focus in digital publishing, where homepage... Continue reading at Advertising Age

[ Advertising Age | 2016-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big focus #digital publishing #fluctuate based


Monthly E-Book Ranking: persistent podiums prove perfect platform for Paula

Paula Hawkins’ The Girl on the Train (Transworld) has racked up its sixth Bookseller Monthly E-Book Sales Ranking number one, shifting 26,544 digital units in May. Continue reading at The Bookseller

[ The Bookseller | 2016-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paula hawkins #train transworld