Dave Portnoy launched Barstool Sports in 2003 as a print publication about sports gambling and fantasy sports projections. In the later 2000s, it became a company known for raunchy blog posts and throwing paint parties for college students at bars. Fast-forward to 2020, and it's one of the most popular and profitable digital media brands... Continue reading at 'AdWeek'
[ AdWeek | 2020-06-23 22:10:32 UTC ]
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Hearst is now hopping onto the hot, youth-focused Musical.ly, with the first official ad partnership on the mobile singing app.Hearst announced the partnership at its NewFronts, where it unveiled its digital roadmap for the year ahead to a crowd of ad buyers and business press.Seventeen magazine... Continue reading at Advertising Age
[ Advertising Age | 2017-05-04 00:00:00 UTC ]
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When it comes to sports bras, the longstanding idea was to keep breast movement to a minimum during exercise, but Lululemon is turning that notion on its head. After two years of development, incorporating everything from advancements in neuroscience to behavioral psychology, the activewear firm... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-05-02 00:00:00 UTC ]
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As the new head of Barnes & Noble, Demos Parneros knows his top priority is to stop the sales slide that has plagued the company’s retail stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-28 00:00:00 UTC ]
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It's official: Time Inc. has not found a buyer -- and is no longer considering offers. In an announcement that put a cap on months of speculation over who would buy the publishing giant and when, Time Inc. said Friday morning that the "Company will continue to pursue its strategic plan."The... Continue reading at Advertising Age
[ Advertising Age | 2017-04-28 00:00:00 UTC ]
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Formula One champion Damon Hill, Arsenal football legend Ian Wright, London 2012 Olympic Gold medallist Greg Rutherford and Olympic Games runner Jo Pavey have each been shortlisted for 2017's Cross Sports Book Awards. Continue reading at The Bookseller
[ The Bookseller | 2017-04-27 00:00:00 UTC ]
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Hunter Greene is joining an elite group of athletes that includes LeBron James, Bryce Harper and Kevin Garnett. All were featured on the cover of Sports Illustrated as high school athletes. The Sherman Oaks Notre Dame High School baseball player will be only the 13th high school athlete ever... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-25 00:00:00 UTC ]
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The relationship between publishers and major traffic drivers like Facebook and Google has never been more important so we sat down with a few publishers to ask them one single question about today’s biggest platforms: Friend or foe? Sponsored content by Parse.ly The post Question of the day:... Continue reading at Digiday
[ Digiday | 2017-04-14 00:00:00 UTC ]
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Anyone involved in writing books or TV and film scripts knows that whilst the entertainment and publishing sectors are constantly on the look out for the next blockbuster, nobody is quite sure what one actually looks like. A new AI platform called AUTHORS is looking to use machine learning... Continue reading at Betanews
[ Betanews | 2017-04-14 00:00:00 UTC ]
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Kobo has acquired the technology platform and staff of Shelfie, a now defunct service that offered consumers the ability to get free or discounted ebook editions of print titles that they already owned. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-07 00:00:00 UTC ]
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Mike Symons has joined Parragon Books as CEO. Symons, who was most recently group sales director for Penguin Random House U.K., is replacing Paul Taylor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-06 00:00:00 UTC ]
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Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. The post ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-06 00:00:00 UTC ]
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Memoirs by former Fomula One champion Damon Hill and "controversial" footballer Joey Barton are in the running for the 2017 Cross Autobiography of the Year Award. Continue reading at The Bookseller
[ The Bookseller | 2017-04-05 00:00:00 UTC ]
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Facebook and Google control digital media and advertising, but it's not the end of the world just yet. The post Bloomberg Media CEO Justin Smith’s publisher survival guide in the duopoly era appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-30 00:00:00 UTC ]
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Time makes a dozen promotions, The Washington Post Magazine has found an editor, and much more... The post Livingly Media Appoints New CEO | People on the Move — 03.29.17 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-30 00:00:00 UTC ]
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Since The Washington Post completed its own migration in 2015 to Arc, the customizable publishing platform built in-house but intended to be licensed out to other publications, WaPo has been slowly building out its customer base, starting with a test run on college publications that were offered... Continue reading at AdWeek
[ AdWeek | 2017-03-14 00:00:00 UTC ]
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Swedish company Bonnier is launching a new self-publishing platform, Type & Tell, in the UK. Continue reading at The Bookseller
[ The Bookseller | 2017-03-09 00:00:00 UTC ]
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Called Type & Tell, Bonnier's new self-publishing platform has been quietly tested in Sweden. Its English edition launches during London Book Fair. The post Bonnier’s New Self-Publishing Platform, Type & Tell: Authors Keep 100 Percent of Royalties appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-08 00:00:00 UTC ]
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Uber Chief Executive Travis Kalanick has apologized, saying he admits he needs “leadership help,” after a video showed him berating one of the company’s drivers. The dashcam video obtained by Bloomberg News and released Tuesday shows Kalanick arguing with driver Fawzi Kamel over Uber’s fares,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-03-02 00:00:00 UTC ]
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When the chief brand officer from the largest advertiser in the world announces that they don't "want to waste time and money on a crappy media supply chain," even those of us just outside digital media in packaging may feel a little twinge of dread in our stomachs.If you missed it a few weeks... Continue reading at Advertising Age
[ Advertising Age | 2017-03-01 00:00:00 UTC ]
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BARCELONA, SPAIN--The head of Google's news and publishing partnerships unit says there should be more open dialogue between platforms and publishers in determining access to data and monetization of content. Speaking today at Mobile World Congress in Barcelona, Spain, Madhav Chinnappa, the... Continue reading at AdWeek
[ AdWeek | 2017-02-28 00:00:00 UTC ]
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