Barstool Sports CEO on Why Advertisers Shouldn’t Be Scared of the Edgy Platform

Dave Portnoy launched Barstool Sports in 2003 as a print publication about sports gambling and fantasy sports projections. In the later 2000s, it became a company known for raunchy blog posts and throwing paint parties for college students at bars. Fast-forward to 2020, and it's one of the most popular and profitable digital media brands... Continue reading at 'AdWeek'

[ AdWeek | 2020-06-23 22:10:32 UTC ]
News tagged with: #college students #digital media #print publication

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Follett Corp. Names New CEO

Patrick Connolly has been tapped to succeed Ray Griffith as president and CEO of Follett Corp. He will join the company on January 2. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #follett corp


Hearst Magazines UK CEO James Wildman: ‘The media world is turning into a messy place’

"When I arrived, nothing was broken. We had all the raw materials -- strong brands and great journalists -- but it felt like a bowl of spaghetti." The post Hearst Magazines UK CEO James Wildman: ‘The media world is turning into a messy place’ appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media world


Hearst has a 5-person team to develop shows for platforms

Hearst Magazines Digital Media has set up a development team to meet Facebook, Snapchat and other platforms' demand for TV-quality shows. The post Hearst has a 5-person team to develop shows for platforms appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #platforms appeared #post hearst #development team


Innovation In Advertising Requires a New Perspective

We the ad industry need to move faster.When Apple's iPhone debuted in 2007, few believed it would lead to the disruption and opportunities it has created within mobile and adjacent spaces.Mobile phones went from single-purpose devices to, in some ways, being the operating system for how we go... Continue reading at Advertising Age

[ Advertising Age | 2017-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #move faster #operating system #watch tv #read books #amazing things #past decade


Investment pulled on storytelling platform Oolipo

German publisher Bastei Lübbe has pulled its investment of mobile storytelling platform Oolipo, once heralded as "the offspring of a love-affair between Netflix, YouTube, and a Snapchat Story", after it failed to gain traction with users and capture the attention of further investors. Continue reading at The Bookseller

[ The Bookseller | 2017-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gain traction


Macmillan US closes self-publishing platform Pronoun

Macmillan Publishers in the US is closing its self-publishing platform, Pronoun, bought in May of last year.  Continue reading at The Bookseller

[ The Bookseller | 2017-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan publishers


Industry Notes: Macmillan’s Pronoun Self-Publishing Platform Signs Off

Acquired by Macmillan last year, Pronoun was a no-cost-to-authors self-publishing platform developed from the multimedia company Vook. The post Industry Notes: Macmillan’s Pronoun Self-Publishing Platform Signs Off appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-11-07 00:00:00 UTC ]
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Books: Matthew Weiner of 'Mad Men' fame writes a novel; an edgy local debut; bestsellers and more

Hello! I’m Carolyn Kellogg, books editor of the L.A. Times. Let’s get to this week’s newsletter. THE BIG STORY Matthew Weiner concluded “Mad Men,” the show he created, with a shelf of Emmys and the ability to do anything he wanted. It’s not as easy as it sounds, he told Meredith Blake, explaining... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books editor #matthew weiner #mad men #carolyn kellogg


Your Thursday Wake-Up Call: Sports Illustrated's World Series Prophecy. Plus, WPP Takes Legal Action

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: The Houston Astros won the World Series by beating the Los Angeles Dodgers 5-1 in Game 7. Sports Illustrated prophesied the Astros' win in a cover... Continue reading at Advertising Age

[ Advertising Age | 2017-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sports illustrated #daily roundup #digital-related news #capitol hill


On the minds of European publishers: Platform pushback, GDPR enforcement and ad fraud

During town hall-style meetings and working groups, attendees identified the biggest issues on their minds, including GDPR enforcement worries and social media platforms. The post On the minds of European publishers: Platform pushback, GDPR enforcement and ad fraud appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european publishers #ad fraud #biggest issues


Napack Named CEO of Wiley

Brian Napack, who has served in a host of corporate positions including as president of Macmillan, will start at John Wiley on December 4. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john wiley


Bookish Adds Review Platform, BookishFirst

BookishFirst is being marketed to publishers as a promotional site that can expand discoverability, connect with readers and generate prepublication buzz for books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #promotional site


Frankfurt Book Fair 2017: Penguin Random House CEO Markus Dohle's Full Remarks

The head of Penguin Random House explains his belief that the global book business is doing better today than at any point in the last 50 years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #full remarks


Instagram’s Kevin Systrom on publishing on platforms: ‘The big question is, what’s the business model?’

Kevin Systrom said Instagram and Facebook realize media companies are important to their ecosystems and want to make sure publishers thrive there. The post Instagram’s Kevin Systrom on publishing on platforms: ‘The big question is, what’s the business model?’ appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kevin systrom #big question #business model #publishers thrive


Frankfurt CEO Talk: Defending Freedom to Publish and Role of Publishers

Defending freedom to publish, Frankfurt's CEO Talk featured Simon & Schuster CEO Carolyn Reidy and Albin Michel VP Guillaume Dervieux. The post Frankfurt CEO Talk: Defending Freedom to Publish and Role of Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers appeared #defending freedom


Frankfurt Book Fair 2017: CEOs Share Views on Internationalization, Digital, and More

Carolyn Reidy, CEO of Simon & Schuster, and Guillaume Dervieux, CEO of Albin Michel Group, took the stage for the Frankfurt Book Fair’s annual “CEO Talk." Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #carolyn reidy #simon schuster #guillaume dervieux


'News Geek' Google CEO Appeases Publishers With End to 'First Click Free'

A few years ago, Google regularly traded barbs with major news publishers in public. Today, Google is rewiring its search engine to appease them.The Alphabet unit is scrapping a contentious search result rule for subscription news sites and giving them new tools to attract more paying customers.... Continue reading at Advertising Age

[ Advertising Age | 2017-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paying customers #significant step #curry favor #news organizations #provide information #primary driver #biggest change #publishers agreed


Facebook loses attention as publishers shift focus to other platforms

They're either spending less time on Facebook either in absolute or relative to time they’re spending on other platforms. The post Facebook loses attention as publishers shift focus to other platforms appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #platforms appeared


‘It is harder to differentiate in the platforms’: Publishers want more data, monetization options from Facebook, Google and Apple

Publishers said they want more data sharing, better subscription options and greater flexibility in how articles and ads can be designed within distributed platforms. The post ‘It is harder to differentiate in the platforms’: Publishers want more data, monetization options from Facebook, Google... Continue reading at Digiday

[ Digiday | 2017-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data sharing #distributed platforms #apple appeared #monetization options #greater flexibility


Murray and Ali battle it out for Sport Book of the Year

Judy Murray's memoir will battle it out with a biography on Muhammad Ali and “Four mums in a Boat” for the £29,000 Willimn Hill Sport Book of the Year. Continue reading at The Bookseller

[ The Bookseller | 2017-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #judy murray #sport book #muhammad ali