Barstool Sports CEO on Why Advertisers Shouldn’t Be Scared of the Edgy Platform

Dave Portnoy launched Barstool Sports in 2003 as a print publication about sports gambling and fantasy sports projections. In the later 2000s, it became a company known for raunchy blog posts and throwing paint parties for college students at bars. Fast-forward to 2020, and it's one of the most popular and profitable digital media brands... Continue reading at 'AdWeek'

[ AdWeek | 2020-06-23 22:10:32 UTC ]
News tagged with: #college students #digital media #print publication

Other Publishing stories related to: 'Barstool Sports CEO on Why Advertisers Shouldn’t Be Scared of the Edgy Platform'


HMH Names Jack Lynch New CEO

Jack Lynch, currently CEO of Renaissance Learning, has been named CEO and president of HMH succeeding Linda Zecher, who resigned in September. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #named ceo


How platforms get publishers to play the access game

By dangling rewards in front of publishers that go all-in with them, platforms, inadvertently or not, worm their way into publishers’ organizations and dictate their strategy. Some publishers including The Washington Post and Mic say the rewards and potential influence with the platforms are... Continue reading at Digiday

[ Digiday | 2017-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers including


Faber CEO speaks out after winning indie trade publisher of the year

Head of venerable press says his sector has important role in the defence of free speech and champions the revival of literary fiction and traditional booksFaber & Faber’s chief executive has called for publishers to oppose crackdowns on free speech and the rise of so-called fake news.... Continue reading at The Guardian

[ The Guardian | 2017-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free speech #literary fiction #ts eliot #kazuo ishiguro #costa book


'Now is the time we have to platform young voices'

As Nikesh Shukla crowdfunds for a new essay collection, he talks about why young writers need to be given a platform.   Continue reading at The Bookseller

[ The Bookseller | 2017-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #essay collection #young writers


PubTech Connect: Meet Internet Visionary Jim Bankoff, CEO of Vox Media and Keynote Speaker

Jim Bankoff turned Vox into a content juggernaut, a purpose-built digital media company; at PubTech Connect, he’ll discuss what it takes to build the media company of the future Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pubtech connect #vox media #keynote speaker #ll discuss #media company


‘Real change needs to happen:’ Publishers shrug at platform overtures

Facebook and Google have stepped up their efforts to make nice with media companies, with new hires, journalism initiatives and expanded ways to monetize content. But publishers remain skeptical, saying they need to see a substantial change in their ability to make money from all the content... Continue reading at Digiday

[ Digiday | 2017-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers shrug #make nice #media companies #journalism initiatives #make money


PubTech Connect: Meet Ian Schafer, Digital Advertising Wiz

Ian Schafer, founder and chairman of Deep Focus, the innovative, digitally-led advertising agency, knows how to help brands sell themselves on screens. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pubtech connect


Time Inc. Acquires Ad-Tech Company Adelphic to Beef Up Programmatic Advertising

As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic... Continue reading at AdWeek

[ AdWeek | 2017-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling point #premium content #past couple


Google Is Developing a Cloud-Based Measurement Service for Advertisers

Google has begun developing a cloud-based measurement tool that it says could help advertisers gain more insights while protecting privacy across devices. In a blog post published today, Google said it's working with measurement companies such as comScore, DoubleVerify, IAS, Moat and Nielsen... Continue reading at AdWeek

[ AdWeek | 2017-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising week #user ids #earnings call #living room


Children’s author platform Authorfy to launch

A new online platform connecting children’s authors and schools will launch this April. Continue reading at The Bookseller

[ The Bookseller | 2017-01-20 00:00:00 UTC ]
More news stories like this |


How a football publisher repurposed one event’s worth of video for 4 different platforms

With a core team of four in embedded in the Calais Jungle camp, Copa90 turned 18 hours of filmed footage into about 40 pieces of video content to be distributed across Facebook, YouTube, Twitter, Instagram Snapchat and ITV’s hub. “It’s a big consideration when shooting where something is going... Continue reading at Digiday

[ Digiday | 2017-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video content #platforms appeared #core team


Why 2017 Will be the Tipping Point for Native Mobile Advertising

Three years ago, the great prophecy came true: consumers used the tiny computers in their pockets more than the computers sitting on their desks. Seeing this trend, and responding to the necessity of reduced screen space, discovery platforms like Facebook redesigned their experiences and... Continue reading at Advertising Age

[ Advertising Age | 2017-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vertical video #mobile web #major themes #clear winner


HBG CEO Michael Pietsch Speaks at BIGNY President's Night

At the Book Industry Guild of New York's annual President's Night event, Hachette Book Group CEO Michael Pietsch spoke on his four-decade career in publishing, innovations in the industry, and the industry-wide efforts to work in a market with flat revenue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #annual president #four-decade career


Hour-Long Torture on Facebook Live Could Chill Brands' Appetite for New Platform

The appearance of what appeared to be an hour-long torture video on Facebook Live could undermine efforts to get more brands and publishers to try out the feature.On Wednesday, Chicago police confirmed that they were investigating a disturbing assault that was livestreamed on Facebook's video... Continue reading at Advertising Age

[ Advertising Age | 2017-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #warning sign #make money


Open Road CEO Hails ‘Tremendous’ Performance in 2016

In a year-end letter, Open Road Integrated Media CEO Paul Slavin praised ORIM employees for a year of “consistent and continuous revenue growth." Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year-end letter


Kobo acquires Tolino e-reading platform

Rakuten Kobo will take over the German Tolino ebook platform from Deutsche Telekom at the end of this month, pending approval from the German competition authorities. Continue reading at The Bookseller

[ The Bookseller | 2017-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rakuten kobo #deutsche telekom


In Hong Kong's book industry, 'everybody is scared'

Hong Kong used to be a place of relatively free speech in China, but that was before Xi Jinping’s crackdown. Now everybody from writers to booksellers, publishers and printers fear they will be next to ‘disappear’Just over a year after five publishers and booksellers disappeared from Hong Kong... Continue reading at The Guardian

[ The Guardian | 2016-12-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hong kong #free speech #xi jinping #british colony


Meet the C-Suite: Derek Burns, CEO of Beer Book

Welcome to Atlanta Business Chronicle’s “Meet the C-Suite,” where each week we will feature one of the city’s most high profile c-level executives. This week meet Derek Burns, founder and CEO of Atlanta-based Beer Book. Name: Derek Burns Company: Beer Book Title: Founder, CEO Headquarters:... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2016-12-23 00:00:00 UTC ]
More news stories like this |


The year in new platform features and tweaks, ranked

It was a busy year for digital media companies. New features like Facebook Live and Instagram Stories introduced publishers to new content formats and the potential to reach massive audiences. On the flip side, platforms’ priorities constantly seemed to be shifting, which often led to dramatic... Continue reading at Digiday

[ Digiday | 2016-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #busy year #platform features #facebook live #content formats #flip side #digital publishers


Year in Preview: 2017 will be the year that platforms pay up

Facebook's paying for live video and Snapchat's evolving the terms of its publisher compensation in 2016 were signs that the platform giants will pony up for content. But it's not out of altruism. What platforms care most about is scale. And only a select few media companies that have the scale... Continue reading at Digiday

[ Digiday | 2016-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #live video #platform giants #media companies