Barstool Sports CEO on Why Advertisers Shouldn’t Be Scared of the Edgy Platform

Dave Portnoy launched Barstool Sports in 2003 as a print publication about sports gambling and fantasy sports projections. In the later 2000s, it became a company known for raunchy blog posts and throwing paint parties for college students at bars. Fast-forward to 2020, and it's one of the most popular and profitable digital media brands... Continue reading at 'AdWeek'

[ AdWeek | 2020-06-23 22:10:32 UTC ]
News tagged with: #college students #digital media #print publication

Other Publishing stories related to: 'Barstool Sports CEO on Why Advertisers Shouldn’t Be Scared of the Edgy Platform'


Lulu Launches Academic Publishing Platform

Lulu officials say that Glasstree, its new online publishing platform dedicated to academic and scholarly authors, will provide a suite of online tools and services to distribute works more cost-effectively. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online tools


Surfing memoir Barbarian Days wins William Hill Sports Book of the Year Award

Surfing memoir Barbarian Days: A Surfing Life by New Yorker journalist William Finnegan (Corsair) has scooped the 28th William Hill Sports Book of the Year Award. Continue reading at The Bookseller

[ The Bookseller | 2016-11-25 00:00:00 UTC ]
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Judging the William Hill Sports Book of the Year Award

William Hill Sports Book of the Year Award's Graham Sharpe on the process of choosing a winner and the history of the prize. Continue reading at The Bookseller

[ The Bookseller | 2016-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #graham sharpe


The End of Digital Advertising as We Know It

The display-ad business model is reaching its saturation point, spurring a need for digital publishers to come up with a new approach. Continue reading at Knowledge@Wharton

[ Knowledge@Wharton | 2016-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital advertising #saturation point #digital publishers


German Self-Publishing Platform Tredition Goes International

Bolstered by a twofold offering to both authors and publishers, German self-publishing platform Tredition will expand to the US and UK. The post German Self-Publishing Platform Tredition Goes International appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-11-16 00:00:00 UTC ]
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What the Proliferation of Fake News on Google and Facebook Means for Advertisers

Just days after facing harsh criticism for allowing fake news stories to be read unchecked across the internet, Google and Facebook are now rushing to put in place policies that cut off advertising dollars for websites publishing fictional information. The move—which aims to potentially stem the... Continue reading at AdWeek

[ AdWeek | 2016-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lets readers #issues surrounding


Facebook blocks fake news from its advertising network

Amid mounting pressure, Facebook Inc. said it would block websites that publish fake news from accessing its advertising services. The announcement Monday came hours after Alphabet Inc.’s Google said it would also bar fake news sites from using its advertising networks. The companies faced a... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising network #announcement monday


Nielsen Children's Book Summit: YouTube, Discoverability, All Ages Content, and Brands as Platforms

YouTube is the content king, discoverability remains kids' publishing's white whale, top brands are so ubiquitous that they are morphing into de facto platforms, and other takeaways from the 2016 Nielsen Children's Book Summit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top brands #nielsen children #book summit


A&E to Air Hearst-Branded Content on Its Networks, Advertisers in Tow

The TV-publisher love-affair isn't over yet. A&E Networks and Hearst Magazines Digital Media are partnering to run Hearst-produced branded videos on A&E's cable networks and digital properties.As part of the deal, marketers will be able to work with the digital divisions of Hearst... Continue reading at Advertising Age

[ Advertising Age | 2016-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital properties #hearst magazines #commercial breaks


BuzzFeed CEO Jonah Peretti talks Facebook Live and Ivanka Trump

Whether it’s through building a food-porn empire or extending its breaking-news content internationally, BuzzFeed has ambitious global expansion plans. This week, founder Jonah Peretti was promoting the company in Japan, which he claims is BuzzFeed’s fastest growing international market. Digiday... Continue reading at Digiday

[ Digiday | 2016-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ivanka trump #digital content #cable network


Weather Channel’s Neil Katz: Platforms ‘have the power’ — for now

The Weather Company, which owns The Weather Channel brand, is on pace to get 2.5 billion video views on Facebook this year, said the publisher’s editor-in-chief Neil Katz. And yet there is still very little revenue being made by publishers on Facebook, which holds the power in its relationship... Continue reading at Digiday

[ Digiday | 2016-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #power struggle #weather channel #weather company #cable companies #tv networks


A sporting chance

Prize wins and big-name signings aren’t always key to success in the sports market, Robin Harvie argues, as ploughing niches and looking further afield can pay off too. Continue reading at The Bookseller

[ The Bookseller | 2016-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prize wins


Frankfurt Book Fair 2016: Bonnier CEO Touts Stories, People

Jacob Dalborg, CEO of Bonnier, was the featured speaker during the CEO panel where he talked about the plans the Swedish publisher has for the future. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ceo panel #jacob dalborg #featured speaker #swedish publisher


Disney CEO Bob Iger gets a book deal

Bob Iger, whose tenure as chairman and chief executive of Walt Disney Co. has been marked by a string of high-profile acquisitions, will write a book about leadership for Random House, the publisher announced Monday. In a news release, Random House said Iger's book will explore "the ideas,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deal #walt disney #random house #news release


Bleacher Report to broadcast live sports using Facebook Live

Bleacher Report is wading into live sports by broadcasting three top high-school football games on Facebook Live this fall. It’s a big production for the Turner-owned publisher, which will have 20 to 25 crew members involved in the production. While not the first publisher to stream a full game... Continue reading at Digiday

[ Digiday | 2016-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook live #bleacher report #social features


How Snapchat's Big Changes Impact Advertisers and Publishers

Snapchat is a little different today, going back to its roots with a retooling that boosts personal messages and lowers visibility for its publishing partners in Discover.The reconfiguration is seen as a sign that Snapchat doesn't see the need to keep putting Discover in users' faces. A few... Continue reading at Advertising Age

[ Advertising Age | 2016-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners #months ago #unique views


YouTube and Facebook leave video platform pretenders in the dust

Verizon and Comcast are not the first to try and build streaming video platforms for the best short-form web content -- AOL and Yahoo have already failed at it. Unlike digital publishers that dip their toes into video, these companies are willing to spend serious money on content. But money... Continue reading at Digiday

[ Digiday | 2016-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post youtube #social platforms #snapchat --


12 really good new sports books

Here's a grab bag of a dozen new sports books – everything from the golfing reflections of the late great Arnold Palmer to a young woman runner’s global travel adventures to the story of a historic high school football game in Nebraska. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2016-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sports books #grab bag


Online video platform for children’s books launches

Sigalit Hart, a children’s storyteller and producer, has launched an online TV channel dedicated to children’s books. Continue reading at The Bookseller

[ The Bookseller | 2016-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books launches


Bauer Media Group USA Appoints Steven Kotok as CEO

Hubert Boehle, who has served as CEO of Bauer Media Group USA since 2005, will leave the magazine publisher and be succeeded by Steven Kotok, the company will announce Monday.Mr. Boehle, a Bauer employee since 1986, is departing "to try new things," he said in a company statement. He will stay... Continue reading at Advertising Age

[ Advertising Age | 2016-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #steven kotok #magazine publisher #announce monday