B&N Education Buys Student Brands for $58.5 Million

Barnes & Noble Education has acquired Student Brands, a direct-to-student subscription-based writing skills service, for $58.5 million. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2017-08-07 00:00:00 UTC ]

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Upworthy Claims It Can Deliver Its Positive Spin for Brands

At some point, you've probably come across a post from Upworthy, the publisher known for its emotional stories that make readers feel pumped up about the world. While this tactic has been shown to work for editorial articles—and has drawn guest curators like George Takei and Michelle Obama—the... Continue reading at AdWeek

[ AdWeek | 2014-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social shares #magic touch #daily basis #business development

Rylance-backed book wins £5,000 prize

A debut novel whose supporters include actor Mark Rylance and Conservative MP Zac Goldsmith wins a £5,000 award given annually to "fearless" writing. Continue reading at BBC News

[ BBC News | 2014-10-11 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, October 5, 2014

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended October 5, 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks #children teens

Hey Brands, Here Are the Do's and Don't's of Working With BuzzFeed

If there's ever a case for the viral success of native video content, it's the partnership between Buzzfeed and Purina. The millennial-targeted publisher and the pet brand have worked together on several popular campaigns, including the Sad Cat Diary (17.4 million views), A Cat's Guide To... Continue reading at AdWeek

[ AdWeek | 2014-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #general electric #production company #media company

Now You Can Get In on the Facebook Ad Network That Made Millions for the Kardashian Game

Facebook is taking the wraps off its mobile ad network after saying the early results helped lead to big gains for apps like Shazam and game makers like Glu Mobile, the developer behind Kim Kardashian: Hollywood. The company said today that the Facebook Audience Network is now open to all... Continue reading at AdWeek

[ AdWeek | 2014-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad revenue #in-app purchases #mobile advertising #ad server #drive traffic #mobile website

National Book Foundation selects '5 Under 35'

Authors such as Phil Klay and Valeria Luiselli were selected by past National Book Award winners as rising stars in the literary world. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #phil klay #valeria luiselli #rising stars #literary world

Three Million First Printing for Riordan's Finale

Disney announced a three million copy first print run for 'The Blood of Olympus' by Rick Riordan, the fifth and final installment in the author's Heroes of Olympus series. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rick riordan #olympus series #print run #final installment

Video Is 'Display 2.0': Marissa Mayer Woos Advertisers With the 'Yahoo Brand'

As she kicks off her third year at the helm of Yahoo, Marissa Mayer is courting advertisers aggressively. She met with 500 advertising and agency executives, representing 350 brands, during the second quarter.And during Advertising Week on Thursday, the CEO worked to convince marketers that her... Continue reading at Advertising Age

[ Advertising Age | 2014-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising week #fast company #agency executives #media platform

PRH Completes Objetiva Buy

Penguin Random House has finalized its acquisition of Editora Objetiva in Brazil, first announced in March. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-02 00:00:00 UTC ]
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Publishers Diversify Their Businesses with Innovative Brand Extensions

By Dan Eldridge There's certainly nothing new, or even particularly unusual, about magazine publishers trading on the public recognition of their brands to create new lines of consumer products and services. Back... Continue reading at Publishing Executive

[ Publishing Executive | 2014-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer products

Biteback buys Trierweiler's hit memoir

Biteback has signed UK and Commonwealth rights to the memoir of Valérie Trierweiler, the... Continue reading at The Bookseller

[ The Bookseller | 2014-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #signed uk

Brand Publishers Are Ditching Facebook in Favor of Microsites

Brand publishers are more aware that they’re really just renting social media space on Facebook and are moving resources away from the social network. One agency said its clients are pulling away from Facebook in “dramatic numbers”—reallocating their resources to microsites and alternate social... Continue reading at AdWeek

[ AdWeek | 2014-09-22 00:00:00 UTC ]
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Tampa Bay Times Cuts Employee Pay 5 Percent, Reduces Severance Payments

Paul Tash, CEO and chairman of the Times, announced the cuts in a memo to employees Thursday, citing a difficult summer that resulted in lower than expected revenue. "Newspaper publishing remains a tough business," he wrote. Anticipating jo ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #expected revenue

At Brand Innovation Labs, Fighting Competition of the 'Unknown'

A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.Kyle Nel, the executive director of Lowe's... Continue reading at Advertising Age

[ Advertising Age | 2014-09-17 00:00:00 UTC ]
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Glaister in Book People management buy-out

Seni Glaister has led a management buy-out of The Book People from co-founder Ted Smart. The... Continue reading at The Bookseller

[ The Bookseller | 2014-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #seni glaister #management buy- #book people

Big Brands Jump on Flipboard's New Video Ads

Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci, Chrysler, Lufthansa, Conrad Hotels & Resorts, Principal Financial Group, Woodford... Continue reading at AdWeek

[ AdWeek | 2014-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #exclusive content #digital video #made sense #pilot launch #entertainment industries #including video #additional cost

Pushkin buys second from Fishman

One, an imprint of Pushkin Press, has acquired the second novel by Boris Fishman, author of A... Continue reading at The Bookseller

[ The Bookseller | 2014-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pushkin buys #pushkin press

The Publishing Education of a Jersey Girl

Lauren Pizza, the quintessential Jersey Girl, turned around a memoir in four months, with boundless energy, the help of SkyHorse Publishing and a few psychics. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing education #boundless energy #skyhorse publishing