Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera, Comcast is announcing, along with Charter and Cox, that it will turn on more addressable inventory from programmers. Currently, most pay-TV providers are utilizing the two-minutes of local commercial time per hour they sell in cable programs to deliver addressable ads, but according to Marcien Jenckes, president, advertising, Comcast Cable, it's not enough. “A lot of marketers who advertise on a national basis want national addressability and more volume than what programmers can do with inventory today,” says Jenckes. To this end, Comcast is using Cannes as a podium to announce that it is willing to work with programmers to find arrangements to make this possible. It is looking to deliver addressable inventory across linear, video-on-demand and digital. The brochures hanging on the doors are a call-to-action for others in the industry—marketers, content owners, measurement companies and tech providers—to deliver a scalable addressable solution, Jenckes says. The message of unity and a coming together of TV companies to allow for greater targeting and more efficient measurement is expected to pervade Cannes this week, as the industry continues to fight against the digital... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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A new report from the Aspen Institute looks at the importance of U.S. public libraries, and how they can change and improve to meet new roles in the 21st Century. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-14 00:00:00 UTC ]
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The mobile advertising boom is more apparent than ever and publishers are now recognizing the success of custom and native ad strategies on mobile. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-08 00:00:00 UTC ]
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Copyright is "more important than it has ever been," but has the copyright debate been hijacked by anti-copyright forces, including those in the tech sector? Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
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Facebook's mobile ad network is officially open for business.Five months after the social network formally launched its Audience Network with a small set of app publishers and advertisers, Facebook is opening up the mobile ad network to any media buyer and seller. The company is also adding a... Continue reading at Advertising Age
[ Advertising Age | 2014-10-07 00:00:00 UTC ]
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At Thursday's Future of Digital Sports Media panels during Advertising Week, the topic of abundance kept coming up: the ever-expanding array of content platforms and networks, a national appetite for live sports programming that shows no signs of satiation, and the rapidly diversifying... Continue reading at Advertising Age
[ Advertising Age | 2014-10-03 00:00:00 UTC ]
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September was a bad month for the Publishers Weekly Stock Index, with only two of the 13 companies on the PWSI seeing an increase in their stock prices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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As she kicks off her third year at the helm of Yahoo, Marissa Mayer is courting advertisers aggressively. She met with 500 advertising and agency executives, representing 350 brands, during the second quarter.And during Advertising Week on Thursday, the CEO worked to convince marketers that her... Continue reading at Advertising Age
[ Advertising Age | 2014-10-02 00:00:00 UTC ]
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TV network options on books have exploded. Publishers Lunch, a trade that tracks book industry deals, lists an ever-increasing number of television options over the last few years, with 2013 setting the record and this year looking good. And with massive success stories like Game of Thrones... Continue reading at AdWeek
[ AdWeek | 2014-09-29 00:00:00 UTC ]
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For decades, ad pages were one of the key metrics for gauging the overall health of a magazine. But as magazine brands have come to encompass more than just a printed product, publishing industry insiders have been looking for new data that better reflect those changes. This week MPA–The... Continue reading at AdWeek
[ AdWeek | 2014-09-29 00:00:00 UTC ]
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A mood of optimism marked the Bookseller Childrens Conference, with sales up 10% and editors pronouncing themselves keen to experiment and push the digital envelopeThe Purcell Room on Londons South Bank was awash with positivity on Thursday, as the Bookseller Childrens Conference celebrated a... Continue reading at The Guardian
[ The Guardian | 2014-09-26 00:00:00 UTC ]
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A higher proportion of the UK population reads books on a weekly basis than in France or Germany... Continue reading at The Bookseller
[ The Bookseller | 2014-09-23 00:00:00 UTC ]
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Amazon Kindle is now a 'proud sponsor' of Downton Abbey. And it suits, as the show's story arc reflects the current dynamic in the publishing business. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-23 00:00:00 UTC ]
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“I was Dick Donner’s assistant for four years, where I just constantly asked him about Superman,” confessed Geoff Johns, chief creative officer of DC Comics. “And The Goonies. He told me once that if he’d done another Superman movie, he would have made it about Brainiac, and I was just like,... Continue reading at AdWeek
[ AdWeek | 2014-09-22 00:00:00 UTC ]
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BISG award-winner Judith Appelbaum reflects on changes in the industry and explains why the lack of statistics on self-publishing is misleading us all. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-18 00:00:00 UTC ]
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Local TV and radio broadcasters in Amarillo, Texas, consider yourselves on notice: the Amarillo Globe-News smells blood in the water and is coming after your business. That’s because Les Simpson, publisher of the Morris Communications-own ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-09-16 00:00:00 UTC ]
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The ABA will launch a second, larger Indies First/Small Business Saturday campaign this Thanksgiving weekend. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-12 00:00:00 UTC ]
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With stock prices rising at eight companies and falling at five, the Publishers Weekly Stock Index rose 5.5% in August, beating the increase in the Dow Jones Industrial Average by more than two percentage points. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
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Standards are like plumbing: they are only noticed when they don’t work. And like plumbing, retrofitting a 200-year-old structure—legacy publishing—with new metadata standards to improve commerce in the digital age is, at best, a complex process. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
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European periodical and online publishers have urged the European Commission to reject Google’s latest proposal to settle an antitrust case.The commitments proposed by Google would not stop the company’s “abusive promotion of its own services,” the publishers said in their response, sent to the... Continue reading at PC World
[ PC World | 2014-09-04 00:00:00 UTC ]
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Verso Advertising, has appointed Martha Otis president effective October 1, succeeding Denise Berthiaume, who will step down from running the day-to-day operations of the firm to become chairman. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-03 00:00:00 UTC ]
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