Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera, Comcast is announcing, along with Charter and Cox, that it will turn on more addressable inventory from programmers. Currently, most pay-TV providers are utilizing the two-minutes of local commercial time per hour they sell in cable programs to deliver addressable ads, but according to Marcien Jenckes, president, advertising, Comcast Cable, it's not enough. “A lot of marketers who advertise on a national basis want national addressability and more volume than what programmers can do with inventory today,” says Jenckes. To this end, Comcast is using Cannes as a podium to announce that it is willing to work with programmers to find arrangements to make this possible. It is looking to deliver addressable inventory across linear, video-on-demand and digital. The brochures hanging on the doors are a call-to-action for others in the industry—marketers, content owners, measurement companies and tech providers—to deliver a scalable addressable solution, Jenckes says. The message of unity and a coming together of TV companies to allow for greater targeting and more efficient measurement is expected to pervade Cannes this week, as the industry continues to fight against the digital... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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Report says publishers under heavy pressure to make damaging concessions including giving online retailer rights to print on demandBritish authors have condemned as "deeply worrying" reports that Amazon is now pressing for improved terms from publishers in the UK, as its showdown with Hachette... Continue reading at The Guardian
[ The Guardian | 2014-06-25 00:00:00 UTC ]
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Gambon starred as wizard Dumbledore in the movie series based on 'Vacancy' author J.K. Rowling's 'Harry Potter' novels. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-19 00:00:00 UTC ]
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Google is buying a mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as broadcasters, who use it to serve ads against their shows wherever they run digitally—across... Continue reading at AdWeek
[ AdWeek | 2014-06-19 00:00:00 UTC ]
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Oyster, the ebook subscription service, has launched a new version of its app that is available for Android devices as well as Amazon Kindle Fire and Barnes & Noble Nook tablets. Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-06-18 00:00:00 UTC ]
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Authors want both online and bricks and mortar retailers to thrive, Louise Doughty has said.... Continue reading at The Bookseller
[ The Bookseller | 2014-06-17 00:00:00 UTC ]
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The ongoing Antipodeon spat between News Corp and Mail Online over the latters alleged plagiarism appears to have spilled over onto waterfront at this weeks Cannes Lions advertising festival. The Daily Mail websites publisher, Martin Clarke, never known for half measures, is schmoozing... Continue reading at The Guardian
[ The Guardian | 2014-06-17 00:00:00 UTC ]
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Online audiences are oohing and ahhing over Netflix's New York Times branded content on women inmates, tied to the hit series Orange Is the New Black. While this is one of the first pieces created out of the Grey Lady's T Brand Studio, Netflix isn't new to the native advertising. And a source... Continue reading at AdWeek
[ AdWeek | 2014-06-17 00:00:00 UTC ]
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Are you an aspiring writer or editor? Wondering how the self-publishing industry works? Our panel will be here on 18 June between 1pm and 2.30pm to offer advice and answer your questionsSelf-publishing is becoming an increasingly popular way for authors to get their work into print. While the... Continue reading at The Guardian
[ The Guardian | 2014-06-16 00:00:00 UTC ]
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Google Play is soon to make ebooks available in 13 more countries around the world. The company... Continue reading at The Bookseller
[ The Bookseller | 2014-06-12 00:00:00 UTC ]
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Glenn Britt, a former chairman and chief executive of Time Warner Cable and a leader in the pay-television industry for many years, died of cancer Wednesday at his New York City home at the age of 65. Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-06-12 00:00:00 UTC ]
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HarperCollins science fiction and fantasy imprint Harper Voyager is ramping up its Voyager Impulse digital-first line with plans to launch 31 original ebook titles beginning this summer and on through winter 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-11 00:00:00 UTC ]
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Already in fracas with publisher Hachette, retailer pulls pre-orders such as The Lego Movie to pressure the studio over pricingFirst they came for Harry Potter's author, and now they have come for your Lego. Amazon has expanded its trade dispute with publisher Hachette by adding Warner Bros to... Continue reading at The Guardian
[ The Guardian | 2014-06-11 00:00:00 UTC ]
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Award short lists will be announced in August, and the winners will be presented at the annual members meeting on September 19 in New York City. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-11 00:00:00 UTC ]
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The first book in David Hewson’s new Amsterdam-based crime series, published by Pan... Continue reading at The Bookseller
[ The Bookseller | 2014-06-11 00:00:00 UTC ]
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The new series is based on a comic book and graphic novel imprint of the same name.At E3 yesterday, Sony announced a new TV show produced exclusively for the PlayStation Network. The new animated show, Powers, is "based on the comic book and graphic novel series of the same name," said its... Continue reading at Fast Company
[ Fast Company | 2014-06-10 00:00:00 UTC ]
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To commemorate Audiobook Month, the Audio Publishers Association (APA) is orchestrating a blog tour as a part of its June Is Audiobook Month campaign (JIAM), during which 31 different websites will give away an Audie-winning audiobook each day in June. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-06 00:00:00 UTC ]
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Reinventing audio, re-mixing children's books, the challenge of content curation, and mining... Continue reading at The Bookseller
[ The Bookseller | 2014-06-06 00:00:00 UTC ]
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In his testimony, Wiley president and CEO Stephen Smith said Supreme Court’s 2013 ruling in Kirtsaeng has hobbled the publishers’ ability to sell textbooks abroad, and suggested a legislative fix. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-04 00:00:00 UTC ]
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Both the Publishers Weekly Stock Index and the Dow Jones Industrial Average eked out lackluster gains of 0.8% in May. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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Next year China is the guest of honor at Book Expo America’s Global Market Forum and is planning a host of events for the occasion. Vice Minister Wu Shulin details his country’s goals and expectations in this interview with Publishers Weekly. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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