Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera, Comcast is announcing, along with Charter and Cox, that it will turn on more addressable inventory from programmers. Currently, most pay-TV providers are utilizing the two-minutes of local commercial time per hour they sell in cable programs to deliver addressable ads, but according to Marcien Jenckes, president, advertising, Comcast Cable, it's not enough. “A lot of marketers who advertise on a national basis want national addressability and more volume than what programmers can do with inventory today,” says Jenckes. To this end, Comcast is using Cannes as a podium to announce that it is willing to work with programmers to find arrangements to make this possible. It is looking to deliver addressable inventory across linear, video-on-demand and digital. The brochures hanging on the doors are a call-to-action for others in the industry—marketers, content owners, measurement companies and tech providers—to deliver a scalable addressable solution, Jenckes says. The message of unity and a coming together of TV companies to allow for greater targeting and more efficient measurement is expected to pervade Cannes this week, as the industry continues to fight against the digital... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
News tagged with:
#ncc media
#project oar
#established earlier
#yearto develop
#open standard
#delivering ads
#individual households
#smart tvs
#nbc universal
#achieve scale
#hearst
Conde Nast, publisher of Vogue and The New Yorker, has asked its editors and publishers to review a roughly 4,000-word document that lays out how the company will handle native advertising online, according to several Conde Nast executives.The document's aim is to give publishers and editors who... Continue reading at Advertising Age
[ Advertising Age | 2014-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#give publishers
#publishers won
#magna carta
#native advertising
#conde nast
#native ads
Madefire, The Berkeley, CA-based digital media company known for producing partially animated “Motion Book” comics has added four more publishers to their lineup. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lion forge
Tethered to our smartphones, over-scheduled, spiritually and physically fatigued--all symptoms of a society gone crazy busy. Is running from work to school to church to practice to home and back again really the best way to live? A crop of new books says no. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-23 00:00:00 UTC ]
More news stories like this |
Abrams continues to add to its adult-skewing publishing program tied to Cartoon Network’s Adventure Time. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#adventure time
#cartoon network
Kinokuniya, Japan's largest bookstore chain, announced that it will be opening a newly expanded and refurbished foreign books section in its Shinjuku South store May 29. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#newly expanded
Joanne Harris says the book industry is sexist. Why else are there categories for 'women writers' and no equivalents for writers who happen to be men?This is the year of reading women, people, remember? We're all reading female writers and helping address the literary gender imbalance which is... Continue reading at The Guardian
[ The Guardian | 2014-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book industry
#reading women
#joanne harris
Baker & Taylor is bringing Axis 360, the distributor's digital media circulation program, into Canadian libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#baker taylor
David Fishman is taking over as CEO of TV Guide Magazine after current chief exec Jack Kliger resigned Wednesday. The "planned transition" comes just six months after Fishman and Kliger were named COO and CEO, respectively, by the magazine's ownership group, OpenGate Capital. Continue reading at Folio Magazine
[ Folio Magazine | 2014-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#named coo
#ownership group
#opengate capital
With second-screen viewing on the rise and the lines between platforms continuing to merge, Spanfeller Media Group is looking to capitalize on its digital presence and enter the world of television. The publisher's largest site, The Daily Meal, is launching a television series at the end of this... Continue reading at Folio Magazine
[ Folio Magazine | 2014-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#television series
#television producer
#digital presence
#daily meal
The Publishers Weekly Stock Index fell 7.2% in April as share prices dropped for 11 of the 14 companies on the PWSI. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#industry stocks
A coalition of publishers, booksellers and libraries argue that pre-enforcement challenges are "a critical tool for protecting free speech." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-22 00:00:00 UTC ]
More news stories like this |
Company Pictures, the production company behind adaptations of The White Queen and Wolf Hall, has... Continue reading at The Bookseller
[ The Bookseller | 2014-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tv deal
#company pictures
#production company
#wolf hall
The L.A. Register's debut reflects a belief by the owner of Freedom Communications that print still sells well in the modern era of digital media.Commuters at Union Station in downtown L.A. got an early look Wednesday at the first edition of the Los Angeles Register. Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#freedom communications
#modern era
#union station
Rep. John Lewis’s "March Book One," Isabel Greenberg’s "The Encyclopedia of Early Earth," Adrian Tomine’s “Go Owls,” and Brian K. Vaughan and Fiona Staples’ "Saga," were among the wide-ranging comics works nominated for the 2014 Will Eisner Comic Industry Awards. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#john lewis
#march book
#fiona staples
There is a “disconnect between readers and between those who produce the books they read... Continue reading at The Bookseller
[ The Bookseller | 2014-04-08 00:00:00 UTC ]
More news stories like this |
"We cannot deny we are in an extraordinary transition," said author Anthony Horowitz, opening the sixth annual Publishing for Digital Minds Conference at the London Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital minds
#publishers urged
Readerlink Distribution Services has reached an agreement with TNG GP to acquire most of TNG’s book business while TNG takes over Readerlink’s store merchandising functions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book business
5 fifteen, a premier supplier of consulting services and cloud-based software solutions designed for newspaper and magazine publishers, has appointed Bluefin Technology Partners, a leading provider of online classifieds and self-service advertising s ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine publishers
#leading provider
Say Media told publishers in its ad network that it will begin paying them on a 120-day payment schedule effective Apr. 1, slowing payment from an average of 85 to 90 days.The move is a response to similar slowdowns from marketers and agencies, the company told its publishing partners. Procter... Continue reading at Advertising Age
[ Advertising Age | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing partners
#procter gamble
#ripple effects
#production companies
The merger partners are two of America's least favorite cable companies, according to the magazine's new survey.Merger partners Comcast Corp. and Time Warner Cable Inc. are two of America's least favorite cable companies, according to a new survey from Consumer Reports. Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#consumer reports