Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera, Comcast is announcing, along with Charter and Cox, that it will turn on more addressable inventory from programmers. Currently, most pay-TV providers are utilizing the two-minutes of local commercial time per hour they sell in cable programs to deliver addressable ads, but according to Marcien Jenckes, president, advertising, Comcast Cable, it's not enough. “A lot of marketers who advertise on a national basis want national addressability and more volume than what programmers can do with inventory today,” says Jenckes. To this end, Comcast is using Cannes as a podium to announce that it is willing to work with programmers to find arrangements to make this possible. It is looking to deliver addressable inventory across linear, video-on-demand and digital. The brochures hanging on the doors are a call-to-action for others in the industry—marketers, content owners, measurement companies and tech providers—to deliver a scalable addressable solution, Jenckes says. The message of unity and a coming together of TV companies to allow for greater targeting and more efficient measurement is expected to pervade Cannes this week, as the industry continues to fight against the digital... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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Nominations for the second annual London Book Fair's International Excellence Awards, which are offered in 13 categories, are now open. The post International Awards for a Global Book Industry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-03 00:00:00 UTC ]
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The Blake Society is asking people to donate funds via text to help buy the cottage William Blake lived in, as it races to meet a deadline later this week. Blake’s cottage in Felpham, on the Sussex coast, is the location where he wrote the words for the hymn "Jerusalem". The charity has been... Continue reading at The Bookseller
[ The Bookseller | 2014-11-27 00:00:00 UTC ]
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Premium programmatic is a hot concept, and it's catching on. The ad industry's top brands are embracing more automation for digital campaigns—Cadillac, Tory Burch, CBS—and publishers are too. Instead of open exchanges where low-quality advertisers compete for low-quality Web inventory, a more... Continue reading at AdWeek
[ AdWeek | 2014-11-20 00:00:00 UTC ]
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The publisher is opening up its ebook lending program to all libraries. Previously, the S&S catalog was available only to those libraries participating in the house's “Buy It Now” merchandising program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-20 00:00:00 UTC ]
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PBS will live-stream three days of events from this month's Miami Book Fair. Will it become appointment viewing for the mass market? The post Will the Miami Book Fair Become Must-See TV? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-14 00:00:00 UTC ]
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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Alison Rich, v-p and executive director of publicity for Doubleday, will take on the additional role of associate publisher for Knopf Doubleday imprint Nan A. Talese Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-11 00:00:00 UTC ]
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A new breed of independent foreign rights professionals specialized in children’s book rights sales has emerged, and they are finding new homes abroad for kids' literature. The post Expanding the International Rights Market for Children’s Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-07 00:00:00 UTC ]
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Although stock prices rose at eight of the 13 companies listed on the Publishers Weekly Stock Index, the PWSI dropped 1.5% in October, while the Dow Jones Industrial Average rose 2%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-07 00:00:00 UTC ]
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The Associated Press will continue its efforts to retain U.S. newspaper publishers next year, adding an intermediate service level and a “shared news desk” for increased state coverage, says President and CEO Gary Pruitt. E ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-11-04 00:00:00 UTC ]
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Bloomsbury executive director Richard Charkin has warned of the dangers of the book industry being “monopolized” by “a single distribution channel”. Giving his keynote speech at the opening of Sharjah International Book Fair’s professional programme 2014 earlier today (3rd November), Charkin... Continue reading at The Bookseller
[ The Bookseller | 2014-11-04 00:00:00 UTC ]
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The music, film and TV industries have all undergone radical transformations over the last fifteen years. In contrast, the publishing industry is only now feeling the full force of technological change. Ebooks and ereaders are changing consumers' reading habits and throwing up serious questions... Continue reading at Betanews
[ Betanews | 2014-11-03 00:00:00 UTC ]
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Nearly 200 industry members gathered October 31 at the Random House Building in New York City to pay tribute to Oscar Dystel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-02 00:00:00 UTC ]
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Glasgow Women’s Library and the Wigtown Book Festival are among the organisations receiving funding for the first time from Creative Scotland. The two groups join a number of other literature and publishing organisations awarded regular funding for the period covering April 2015 to March... Continue reading at The Bookseller
[ The Bookseller | 2014-10-31 00:00:00 UTC ]
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Comics like Powers are flooding networks, cable, and now your PlayStation--often with a more diverse cast than they had on the page.In December of 1999, well before he became the man behind every Marvel title of note from Avengers to X-Men, writer and artist Brian Michael Bendis published a... Continue reading at Fast Company
[ Fast Company | 2014-10-31 00:00:00 UTC ]
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France's Hachette Livre has extended its stake in Azbuka Atticus, Russia's ninth largest publishing conglomerate. The post France’s Hachette Expands Interests in Russia appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-30 00:00:00 UTC ]
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Ann Leckie's prize-winning sci-fi novel Ancillary Justice (Orbit UK) has been optioned for TV. Writing on her blog, the author revealed that the book has been optioned by production company Fabrik and Fox Television Studios, which previously worked together on the US version of "The Killing"... Continue reading at The Bookseller
[ The Bookseller | 2014-10-25 00:00:00 UTC ]
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BuzzFeed is being bumped up to the digital advertising adult dinner table. On Monday, the company announced in an internal memo that Eric Harris will become chief business operations officer and also join the Interactive Advertising Bureau (IAB) board later this year. BuzzFeed president Greg... Continue reading at AdWeek
[ AdWeek | 2014-10-21 00:00:00 UTC ]
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At a panel about the lack of diversity in the book publishing industry, hosted by PW, a number of publishing warned that the overwhlemingly white makeup of the industry threatens its longterm viability. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-21 00:00:00 UTC ]
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