Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera, Comcast is announcing, along with Charter and Cox, that it will turn on more addressable inventory from programmers. Currently, most pay-TV providers are utilizing the two-minutes of local commercial time per hour they sell in cable programs to deliver addressable ads, but according to Marcien Jenckes, president, advertising, Comcast Cable, it's not enough. “A lot of marketers who advertise on a national basis want national addressability and more volume than what programmers can do with inventory today,” says Jenckes. To this end, Comcast is using Cannes as a podium to announce that it is willing to work with programmers to find arrangements to make this possible. It is looking to deliver addressable inventory across linear, video-on-demand and digital. The brochures hanging on the doors are a call-to-action for others in the industry—marketers, content owners, measurement companies and tech providers—to deliver a scalable addressable solution, Jenckes says. The message of unity and a coming together of TV companies to allow for greater targeting and more efficient measurement is expected to pervade Cannes this week, as the industry continues to fight against the digital... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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For Thrillist, remnant advertising is non-existent and ads aren't sold programmatically. Instead, the digital publisher embraced ecommerce. That business is now three times the size of its ad business. Continue reading at AdAge.com Continue reading at Advertising Age
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
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Program focuses on multiplatform strategy, while the association tries to graduate 'magazines' to 'media.' The post MPA’s AMMC Looks to Redefine the Magazine Industry appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-05 00:00:00 UTC ]
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The MPA hosted its annual American Magazine Media Conference in New York this week and closed the show with “A View From The Top.” The post Does ‘Magazine Media’ Actually Redefine The Industry? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-04 00:00:00 UTC ]
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The French culture ministry’s National Book Centre (Centre National du Livre, CNL) will overhaul its system of financial support for the book industry in order to simplify and update it. The reform, which was approved by the CNL’s board last week, reduces the number of interest-free loans and... Continue reading at The Bookseller
[ The Bookseller | 2015-02-03 00:00:00 UTC ]
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By Denis Wilson Yes, data has become a buzzword and anyone with a little extra hot air will be eager to tell you it's the cure to what ails your business. The collection of articles in this issue of Publishing... Continue reading at Publishing Executive
[ Publishing Executive | 2015-02-02 00:00:00 UTC ]
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Oneworld has bought a book looking at the “expanding billion dollar industry” of hair. Senior commissioning editor Sam Carter acquired world rights to Entanglement: The Secret Lives of Hair by Emma Tarlo, Professor of Anthropology at Goldsmiths, from Emily Sweet Associates. The book “recounts... Continue reading at The Bookseller
[ The Bookseller | 2015-01-31 00:00:00 UTC ]
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Video consumption continues to accelerate, and traditional publishers need to keep an eye on this ever-continuing burgeoning market. Video ad revenue is expected to jump again by 26.1% in 2015 after an approximate expenditure of C$145 million ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-01-30 00:00:00 UTC ]
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The novelist Robert Harris was right to call the BBC’s lack of a books show a ‘disgrace’. There’s plenty the corporation could do to make a popular literary programme on TVWith injury, there is always a little insult. When a BBC spokesperson, responding to Robert Harris’s complaints at the Costa... Continue reading at The Guardian
[ The Guardian | 2015-01-29 00:00:00 UTC ]
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There has been an outpouring of support in the trade for Robert Harris's public call for a dedicated BBC TV books programme. Continue reading at The Bookseller
[ The Bookseller | 2015-01-29 00:00:00 UTC ]
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Glossy magazine publisher Conde Nast, which owns Vogue and Vanity Fair, is enlisting its editors to consult with advertisers and help them create articles and images.The move -- which comes with the rollout of 23 Stories by Conde Nast, a new department charged with creating content for brands --... Continue reading at Advertising Age
[ Advertising Age | 2015-01-27 00:00:00 UTC ]
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Snapchat has attracted a big lineup for the launch of its media service called Discover, which will host branded properties for Yahoo, People, Cosmopolitan, the Food Network, Daily Mail, Vice, CNN and others. Such media players are setting up channels on the messaging service to post their... Continue reading at AdWeek
[ AdWeek | 2015-01-27 00:00:00 UTC ]
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New books from Christian publishers offer hope, advice, and a bit of tough love for singles looking for romance. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-26 00:00:00 UTC ]
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In a letter, attorneys for the publishers claim that new sanctions violate federal law and the First Amendment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-22 00:00:00 UTC ]
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Booksellers are being called on to join in the #mynextread campaign – designed to galvanise readers across Europe. The campaign, which launched to the public today (21st January) is spearheaded by the European International Booksellers Federation (EIBF) and encourages booksellers and readers to... Continue reading at The Bookseller
[ The Bookseller | 2015-01-22 00:00:00 UTC ]
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John Dale believes he has invented new television format ahead of the general electionJohn Dale, former national newspaper investigative reporter and magazine editor, believes he has invented - or stumbled across - a new television format: constituency TV.Dale launched a Facebook page and a... Continue reading at The Guardian
[ The Guardian | 2015-01-22 00:00:00 UTC ]
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TV rights to Jessie Burton’s bestselling novel The Miniaturist (Picador) have been optioned by the company behind the adaptation of Hilary Mantel’s Wolf Hall. London-based Company Pictures optioned the TV rights in a deal negotiated by Rich Green at ICM Partners on behalf of Juliet Mushens at... Continue reading at The Bookseller
[ The Bookseller | 2015-01-22 00:00:00 UTC ]
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The wider publishing industry – including book, journal, newspaper and magazine publishing - was worth more than £9.9bn to the UK economy in 2013, 3.2% up from the year before, according to newly released government statistics. The rise is slightly above the 2013 UK annual inflation rate of 2.5%. Continue reading at The Bookseller
[ The Bookseller | 2015-01-14 00:00:00 UTC ]
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A US fantasy television series based on books by top-selling American author Terry Brooks is to be shot in West Auckland. Continue reading at Stuff
[ Stuff | 2015-01-13 00:00:00 UTC ]
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The Bookseller Industry Awards will this year celebrate the ‘book’ of the year alongside the publishers, editors, and retailers who bring the titles to market. Continue reading at The Bookseller
[ The Bookseller | 2015-01-10 00:00:00 UTC ]
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Self-publishing will continue to grow, subscription services will move into the mainstream, and the general election will dominate in 2015, publishing industry insiders have predicted. Figures from trade and educational publishing, as well as from bookselling, agenting and writing, have shared... Continue reading at The Bookseller
[ The Bookseller | 2015-01-10 00:00:00 UTC ]
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