Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera, Comcast is announcing, along with Charter and Cox, that it will turn on more addressable inventory from programmers. Currently, most pay-TV providers are utilizing the two-minutes of local commercial time per hour they sell in cable programs to deliver addressable ads, but according to Marcien Jenckes, president, advertising, Comcast Cable, it's not enough. “A lot of marketers who advertise on a national basis want national addressability and more volume than what programmers can do with inventory today,” says Jenckes. To this end, Comcast is using Cannes as a podium to announce that it is willing to work with programmers to find arrangements to make this possible. It is looking to deliver addressable inventory across linear, video-on-demand and digital. The brochures hanging on the doors are a call-to-action for others in the industry—marketers, content owners, measurement companies and tech providers—to deliver a scalable addressable solution, Jenckes says. The message of unity and a coming together of TV companies to allow for greater targeting and more efficient measurement is expected to pervade Cannes this week, as the industry continues to fight against the digital... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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The fifth installment of Digital Book World, the annual New York City conference on digital publishing, was held last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-17 00:00:00 UTC ]
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After entering the library ebook market last April with a pilot, Simon & Schuster is expanding its program to more libraries, and adding OverDrive as a vendor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-16 00:00:00 UTC ]
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The Frankfurt Book Fair has confirmed it plans for expansion in Brazil, with a series of CONTEC... Continue reading at The Bookseller
[ The Bookseller | 2014-01-16 00:00:00 UTC ]
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The 5th annual Digital Book World conference opened with a look back over those five years and the vast changes in book publishing wrought by the transition to digital media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-15 00:00:00 UTC ]
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A new report by the Department for Culture, Media and Sport (DCMS) has shown that the publishing... Continue reading at The Bookseller
[ The Bookseller | 2014-01-15 00:00:00 UTC ]
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Tony Jordan secures rights to 40 EMI songs for 10-part series Stop! In the Name of Love, partly inspired by 'jukebox musicals'The co-creator of Life on Mars is developing a TV drama series, partly inspired by the success "jukebox musicals" such as Mamma Mia!, featuring famous Motown hits such as... Continue reading at The Guardian
[ The Guardian | 2014-01-13 00:00:00 UTC ]
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Emotional women's fiction, yet more psychological crime, talking-point business books and a... Continue reading at The Bookseller
[ The Bookseller | 2014-01-13 00:00:00 UTC ]
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The Hachette Book Group will be making a couple of big real estate moves this year as it expands its distribution center in Indiana and relocates its New York City headquarters. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-09 00:00:00 UTC ]
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Advertising Age, the trade publication introduced in 1930, announced Monday that it would publish its print edition every other week rather than weekly. The magazine, the largest publication in the ad trade field, will publish 25 issues in 2014, ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-01-07 00:00:00 UTC ]
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Tom Weldon, c.e.o. Penguin Random House UK Lessons from 2013 include: the shift to online sales... Continue reading at The Bookseller
[ The Bookseller | 2014-01-06 00:00:00 UTC ]
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Cookstr founder Will Schwalbe will stay on in an expanded role as v-p of editorial development and content innovation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-06 00:00:00 UTC ]
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Self-publishing alliance WestBow will now support Zondervan publishing, as it currently does Thomas Nelson. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-06 00:00:00 UTC ]
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Many digital publishers have placed it at the heart of their business strategy - but there are concerns over transparencyIn 1917, the American Federal Trade Commission settled a case with the Muensen Speciality Co., over an ad for its vacuum cleaner, which it presented as a favourable newspaper... Continue reading at The Guardian
[ The Guardian | 2014-01-05 00:00:00 UTC ]
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Aided by one of the biggest bull rallies in years, the core Publishers Weekly Stock Index soared 51.2% in 2013, almost double that of the gain posted by the entire Dow Jones Industrial Average. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-03 00:00:00 UTC ]
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Festive special adds nearly 3 million viewers when timeshifted viewing is included, but Mrs Brown's Boys remains top showNearly 3 million people recorded the festive special of Doctor Who and watched it in the week after Christmas Day, with Downton Abbey among the other most popular timeshifted... Continue reading at The Guardian
[ The Guardian | 2014-01-02 00:00:00 UTC ]
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Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily... Continue reading at Advertising Age
[ Advertising Age | 2014-01-01 00:00:00 UTC ]
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Magazines saw combined ad units for print and tablet products grow 6 percent in 2013, according to a joint study by Kantar Media and the MPA—The Association for Magazine Media. Measuring 69 publications that have both print and tablet products, the report found tablet unit sales up 16 percent... Continue reading at Folio Magazine
[ Folio Magazine | 2013-12-30 00:00:00 UTC ]
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A sinking ship of a drama that managed to be neither monstrous nor deep"Thar she blows!" said one of the crew as a whale came to the surface. The cetacean wasn't the only thing blowing heavily in The Whale (BBC1), a 90-minute dramatisation of the sinking of the Essex, a Nantucket whaler, by a... Continue reading at The Guardian
[ The Guardian | 2013-12-23 00:00:00 UTC ]
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Are we so sure that all this sponsored content is worth the trouble? Native advertising distribution firm Sharethrough compiled a ranking of the biggest brand-produced sponsored stories from 2013. And what perhaps sticks out the most is that none of these stories seems to have really taken off... Continue reading at AdWeek
[ AdWeek | 2013-12-23 00:00:00 UTC ]
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Phil Robertson was suspended by A&E for bigoted comments in GQ. Conservatives cry foul, but it hardly violates his rightsThe right to free speech isn't just a fundamental American value; it's enshrined in the first amendment to our constitution. If only the most loud-mouthed among us... Continue reading at The Guardian
[ The Guardian | 2013-12-20 00:00:00 UTC ]
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