A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.Kyle Nel, the executive director of Lowe's Innovation Labs, described his role as fighting the competition of the "the unknown": unforeseen new firms and technologies that have the potential to swiftly topple established category leaders. Joining Mr. Nel on stage for a "Marketers Driving Innovation" panel at the Ad Age Digital Conference were Mark Nagel, executive director of the AT&T Foundry; Venky Balakrishnan, global VP, digital innovation, Diageo; and Adam Kleinberg, CEO of Traction, an interactive agency. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-17 00:00:00 UTC ]
At a high-level conference organized by CANIEM, Mexican publishers were encouraged to embrace change and innovation, including new ways to promote reading and book sales. The post ‘Go Out and See the World’: Mexico’s Publishers Urged To Accelerate Innovation appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-27 00:00:00 UTC ]
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Snapchat has developed a private marketplace for advertisers that could help publishers on the platform sell commercials directly to brands and raise the value of the ad inventory.On Wednesday, Snapchat said advertisers are now able to book ad space in specific shows and channels created by... Continue reading at Advertising Age
[ Advertising Age | 2018-07-25 00:00:00 UTC ]
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Intended 'to expand the boundaries of well-known series,' a new publishing company called Perilous Worlds heads for Frankfurter Buchmesse with game-designing authors on tap and some high-visibility fantasy brands to work with. The post Publisher Perilous Worlds Created To Advance Sci-Fi and... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-24 00:00:00 UTC ]
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Rupert Murdoch’s Australian arm tells government inquiry there is ‘a lack of a level playing field’ for online newsNews Corp Australia has called on the government to review the charters of the ABC and SBS and to restrict the public broadcasters from unfairly competing with its newspapers,... Continue reading at The Guardian
[ The Guardian | 2018-07-23 00:00:00 UTC ]
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Fight Club author Chuck Palahniuk has said he may be forced to sell his house in order to stay afloat after an accountant at his literary agency was arrested for embezzling $3.4m (£2.5m) from the company. Continue reading at The Bookseller
[ The Bookseller | 2018-07-21 00:00:00 UTC ]
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Despite his own struggles being Jewish in Soviet Russia, journalist Arkady Polishchuk risked his life to speak out against the brutal mistreatment of Christians, as told in his memoir ‘Dancing on Thin Ice.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-11 00:00:00 UTC ]
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Princeton University Press announces its PUP Audio division with four frontlist titles for the fall. And Penguin Random House Ireland partners with the charity Fighting Words on a student anthology. The post Industry Notes: Princeton Press Opens Audio Division; PRH Ireland Supports Fighting... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-10 00:00:00 UTC ]
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Haven't heard of Daquan or Goalslayin? The teens have, and Snapchat wants to work with the companies behind these social publishing accounts. The post Snapchat moves beyond traditional publishing brands with latest partnerships appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-10 00:00:00 UTC ]
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As direct-to-consumer brands wean themselves off of Facebook ads, commerce-focused publishers are stepping in to get their business. The post How commerce publishers cozy up to direct-to-consumer brands appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-29 00:00:00 UTC ]
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Independent bookshops can win £500 and a visit from Jonny Duddle via a new window display competition, organised by Templar Publishing. Continue reading at The Bookseller
[ The Bookseller | 2018-06-29 00:00:00 UTC ]
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The 26 winners of the Northern Writers’ Awards have been revealed, sharing a prize pot of £40,000, following the “most competitive” ever selection process. Continue reading at The Bookseller
[ The Bookseller | 2018-06-28 00:00:00 UTC ]
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When Doug Olson, the president and general manager of Meredith magazines, reaches for an analogy to describe the launch of Magnolia Journal, his mind goes immediately to O, The Oprah Magazine. “It’s the first time in our history at Meredith that the largest retailers in the business called back... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-28 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: AT&T quickly followed up its... Continue reading at Advertising Age
[ Advertising Age | 2018-06-26 00:00:00 UTC ]
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The awards recognize the nation’s “most innovative public libraries and librarians for community-based library programs that engage citizens in reading and strengthen the social and cultural fabric of their community.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-22 00:00:00 UTC ]
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[caption id="attachment_126697" align="alignright" width="290"] Hayley Romer, The Atlantic's CRO and Publisher[/caption] Optimism reverberated through the Petite Ballroom in Boston’s Taj Hotel last week at the MPA’s 2018 IMAG conference, and it was palpable. This was my first time attending the... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-19 00:00:00 UTC ]
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Pan Macmillan has unveiled the regional shortlists for its Independent Bookshop Innovation Award, launched in February as part of Macmillan’s 175th anniversary celebrations. Continue reading at The Bookseller
[ The Bookseller | 2018-06-15 00:00:00 UTC ]
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Harvill Secker is launching a competition in partnership with Bloody Scotland to find a debut crime writer from a BAME (black, Asian, minority ethnic) background. Continue reading at The Bookseller
[ The Bookseller | 2018-06-08 00:00:00 UTC ]
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The winner of last year’s Financial Times and McKinsey Bracken Bower Prize for young authors has made deals well over six figures across five countries for a book about technology innovation, with William Collins scooping the book in the UK. Continue reading at The Bookseller
[ The Bookseller | 2018-06-05 00:00:00 UTC ]
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Despite fears of a physical store "retail apocalypse," NPD BookScan's Kristen McLean outlined a future for indie booksellers driven by experimentation and selling books in more places. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-01 00:00:00 UTC ]
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Fight Club author Chuck Palahniuk has described himself as being "close to broke" after an accountant at his literary agency was arrested for embezzling $3.4m (£2.5m) from the company. Continue reading at The Bookseller
[ The Bookseller | 2018-05-31 00:00:00 UTC ]
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