A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.Kyle Nel, the executive director of Lowe's Innovation Labs, described his role as fighting the competition of the "the unknown": unforeseen new firms and technologies that have the potential to swiftly topple established category leaders. Joining Mr. Nel on stage for a "Marketers Driving Innovation" panel at the Ad Age Digital Conference were Mark Nagel, executive director of the AT&T Foundry; Venky Balakrishnan, global VP, digital innovation, Diageo; and Adam Kleinberg, CEO of Traction, an interactive agency. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-17 00:00:00 UTC ]
For the first time, researchers will be able to access Facebook's data and publish their findings without pre-approval from the company. Continue reading at Wired
[ Wired | 2018-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fight misinformation
Waterstones has U-turned on its decision to brand a new branch in Edinburgh "Stockbridge Books", following an outcry from a nearby independent bookseller. Continue reading at The Bookseller
[ The Bookseller | 2018-05-17 00:00:00 UTC ]
More news stories like this |
The New York Rights Fair has announced two new sessions on innovation in international rights and licensing for its inaugural fair, which will be held from May 30 to June 1 at the Metropolitan Pavilion in New York. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#international rights
#metropolitan pavilion
A program that provides more than 27,000 educators with weekly poetry and teaching materials to support it has won the 2018 Innovations in Reading Prize from the National Book Foundation. The post Industry Notes: ‘Teach This Poem’ Wins National Book Foundation’s Innovations Prize appeared first... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#teaching materials
#reading prize
Philip Jones reacts to David Leonhardt's piece on the "death of Barnes & Noble". Continue reading at The Bookseller
[ The Bookseller | 2018-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#barnes noble
The Daily Mail and Penguin Random House have launched the third year of their nationwide competition to search for a new writing talent. Continue reading at The Bookseller
[ The Bookseller | 2018-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#daily mail
#writing talent
Transworld has splashed out six figures on a “near future thriller” set in an America addicted to consumerism, following a “hard-fought” 10-way auction. Continue reading at The Bookseller
[ The Bookseller | 2018-05-05 00:00:00 UTC ]
More news stories like this |
A Bristol librarian has won the inaugural Cheltenham Literature Festival First Novel competition with her “clever, pulsing story”, scooping a book deal with Borough Press. Continue reading at The Bookseller
[ The Bookseller | 2018-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book deal
#borough press
The recent Facebook and Cambridge Analytica scandal, as well as the looming rollout of GDPR, are sending the marketing world into a speculative tizzy. There are a few early ramifications that have been starting to come to fruition that are having a material impact on the ability of brands,... Continue reading at AdWeek
[ AdWeek | 2018-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing world
#conduct business
Transworld has pre-empted a book on innovation from the founding editor-in-chief of Wired magazine’s UK edition, David Rowan. Continue reading at The Bookseller
[ The Bookseller | 2018-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uk edition
Richard Madeley and Judy Finnigan are launching their third “Search for a Bestseller” competition to find a promising first-time writer. Continue reading at The Bookseller
[ The Bookseller | 2018-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#richard judy
#richard madeley
#judy finnigan
Philip Pullman is to judge a new 500-word short story competition which is being launched ahead of the 2018 Liverpool Literary Festival. Continue reading at The Bookseller
[ The Bookseller | 2018-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#philip pullman
#launched ahead
Publishing's traditional position as society's main storytelling industry may be in jeopardy. At a Byte the Book session during London Book Fair, speakers discussed how publishers can remain competitive. The post Storytelling Competition from Film and Television: What Can Publishers Do? appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#speakers discussed
#remain competitive
After two days of testimony on Capitol Hill, Facebook’s Mark Zuckerberg wants you to know: He’s sorry — really, really sorry — about that Cambridge Analytica thing, and he’s open to some degree of internet regulation. Is he really sorry? If contrition is measured in a willingness to put on a suit... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mark zuckerberg
#capitol hill
Hodder Children’s Books and Maximum Licensing are hoping to take the Oi! picture book series into stage promotions and licensing after acquiring new rights from the illustrator’s agent and the author. Continue reading at The Bookseller
[ The Bookseller | 2018-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hodder children
The first ever FutureBook 40 list of UK book industry innovators, sponsored by Kortext, is here. Continue reading at The Bookseller
[ The Bookseller | 2018-04-07 00:00:00 UTC ]
More news stories like this |
Over half of U.S. and European publishers surveyed by Digiday said brand-safety concerns don't affect their ability to monetize quality journalism. The post Digiday Research: Brand-safety concerns haven’t made it harder to monetize content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digiday research
#monetize content
The role-playing adventure books sold 20m copies in the 80s, before being eclipsed by video games. Now they’re back with a new story by Charlie Higson, can they captivate the web generation?Ian Livingstone calls it the “five-fingered bookmark”: that grip known to children of the 80s and 90s.... Continue reading at The Guardian
[ The Guardian | 2018-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video games
#charlie higson
#public transport
#early 80s
#sneak peek
Five decades after the assassination of the Rev. Martin Luther King Jr., thousands of people began to gather on the downtown streets of this Southern city and across the country to mourn his death, celebrate his life and rekindle his struggle for economic and social justice. In an echo of King’s... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#civil rights
#people began
#social justice
As newsstand sales decline, cover design is now more about catching eyes online than on the street. The post Magazine Covers Sell Your Brand, Not Your Issues appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#issues appeared
#cover design